Best Practices

  1. How Theaters Can Boost Enrollment in Performing Arts Classes

    Increasing course enrollment can be a challenge for any course provider. It might be particularly challenging for theaters with arts education programs. The marketing plans and workflows you have in place for performances don’t necessarily translate into functional course enrollment tools. If your goal is to enroll more students in your community outreach classes in 2022 and beyond, this post is for you. 

    It’s been a tough couple of years for theaters. Maybe you’ve returned to in-person events, or maybe you’re still keeping things virtual. Either way, if enrollments in your theater arts classes haven’t reached the level you’d like them to, read on for some strategies to help you register more students.

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  2. Is Your Summer Camp Registration System Ready for 2022?

    You know you can’t wait until the last minute to start thinking about summer camp registrations. Kids and their parents are already looking forward to those glorious days of freedom and fun. They’ll be ready to register before you know it. Which is why now is the time to make sure your camp registration system is ready for them. 

    Think back to last year. Were you stuck managing a complicated camp registration system that overwhelmed employees and frustrated parents? Did your team waste a ton of time chasing down payments, consent forms, or other essential documents? Are you paying a monthly subscription fee for a program you only use six months out of the year? 

    If you answered yes to any of those, you might dread registration season. But there are actions you can take to simplify and streamline your process. Start here.

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  3. Should Community Education Programs Use TikTok To Promote Classes?

    You’ve heard people talking about TikTok. Maybe you’ve seen TikTok videos shared on other social media platforms. You might even be on the platform yourself. It seems like just about everyone is these days. From pre-teens offering each other dance challenges to colleges and universities employing TikTok influencers, everyone seems to be finding their niche on TikTok. All this has you wondering: Should your community education program use TikTok? 

    Would TikTok help you promote your classes, attract more students, or reach a wider audience? It might. But as with any form of social media, you need a good understanding of the platform and a solid strategy before you try to use TikTok for education programs.

    Think of this blog post as a crash course in TikTok. We’ll explore what it is, how you might use it to promote your programs, and what you need to thrive on TikTok. Let’s get started. 

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  4. Optimize for Near Me Searches To Help Students Find Classes

    The internet connects us to people and businesses all over the world. But we also use it to find things in our own community. You might type in “burgers near me” to find a new burger restaurant or use voice commands to find a gas station when you’re in an unfamiliar part of town. Whatever you’re looking for, near me searches have become a common way to find it.

    So why haven’t you already optimized your course catalog to help your classes show up in near me searches? 

    If you’ve never considered location based search, or if you have, but weren’t sure where to start, this post is for you. We’ll walk you through why and how to optimize for near me searches so more local students find your classes.

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  5. 6 Easy SEO Tricks to Search Engine Optimize Your Course Guide

    The secret to search engine optimization is there is no secret. There’s just a list of techniques you can apply to make your page more SEO-friendly. It comes down to user experience. The factors that Google is looking for when it decides on your page rank also make your course guide easier for potential students to find and navigate.  

    We’ve gathered six tips that will help search engine optimize any course guide to meet the latest Google standards. Why Google specifically? Because they account for more than 86% of the global search market share.

    You won’t find any advice about hiring a pricy SEO firm or rebuilding your entire website from scratch. These are real changes you can make today to improve your SEO performance. Because the truth is, when it comes to search engine optimization, small changes can make a big difference. Let’s start optimizing your course catalog.

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  6. 5 Questions to Help Trim Your Course Catalog and Improve ROI

    Deciding to remove a class from your course catalog is never easy. You’ve invested time and money to develop it. You may have an instructor or board members who have adopted it as a pet project. Former students may even speak fondly of it. Yet all of those reasons may not outweigh the practical considerations. 

    Every course you offer demands time and resources. Holding on to an underperforming course can stunt program growth and negatively impact how students perceive your program. That’s a situation you just can’t afford.

    If you’ve found this article, you’re probably thinking about cutting at least one course from your catalog. Before you make your decisions, we have five questions you should consider.

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  7. Keep Students Coming Back: Quick Tips on Student Retention

    Keeping the students you have is easier than attracting new ones. They already trust you and they know how interesting or valuable your classes can be. But easier isn’t the same as effortless. Ensuring that your current students keep enrolling takes effort and planning.

    It all boils down to giving students a positive experience from registration through follow-up. You want to make it as easy as possible for them to enroll in your program. Then, offer the support and sense of community they need to keep coming back.

    Of course, all of that is much easier said than done. Fortunately, you don’t have to figure it out alone. We’ve found six ways to increase student retention and keep students coming back class after class.

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  8. Promote a New Class: 6 Parts Every Press Release Needs

    A press release is a powerful way to promote a new class. You might think that they’re old-fashioned, but writing a press release is still a good way to organize the information you want to share with the press. A well-written press release can grab the attention of journalists and editors. Plus, they’ll be more likely to run your story since you’ve already done some of the leg work for them.

    Press releases tend to follow a consistent format. It includes everything the editor needs to know to decide whether the story will be interesting to their readers. If you leave out an essential part, you’ve made their job a little harder. Since journalists often receive hundreds of pitches and emails a day, they’re unlikely to follow up on a press release that’s missing details. Here are the six parts of a press release you absolutely must include to promote your new class. 

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  9. 3 Steps to Create Community in Online Classes

    Online learning brings students together across time zones and geography. But it can also leave learners feeling isolated. Without casual interactions and face-to-face communication, learners may not get the support they need to thrive. It’s up to instructors and administrators to help students overcome the digital divide and create community in online classes.

    Doing so is easier said than done. Every instructor has tricks for community building in a classroom, but those methods don’t always translate to an online space. Fortunately, in this case, the problem contains its solution. If you start early and act with intention, technology can help you create community in online classes. We’ve curated the advice from online teaching experts to provide a few ways that you can build community in your programs and classes.

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  10. In-Demand Classes for the Workforce in 2021 and Beyond

    Even if workforce training is your primary focus, the latest labor news might seem confusing. That’s because we’ve entered new territory. The pandemic disrupted many of the patterns we’ve come to expect from the labor market and accelerated an evolution that would normally have taken decades. Business and industry have increased their reliance on technology, shifted priorities, and placed new emphasis on soft skills in the workplace.

    For administrators of workforce training programs, making sense of the headlines is a vital task. We’re here to help. We’ve sifted through the latest workforce news to find the workforce training classes and skills that are in demand for 2021 and beyond. Offering the following classes can help you grow enrollment and empower students to meet personal and professional goals.

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