How To’s

  1. Publicity 101: How to Promote Your Class For Free

    When you think about ways to promote classes for free, you probably think of social media or blog posts. Both can be valuable channels for class promotion, but they’re not the only options available. Publicity in the form of local media coverage helps spread the word about your adult ed or enrichment courses. Members of the media can share information about your course with a much wider audience than you could reach on your own. 

    Journalists, editors, and media presenters have to keep up with everything happening in their communities and then make quick decisions about what might interest their audiences. Getting their attention isn’t always easy. Fortunately, there are some tried and tested ways to cut through the noise. Better yet, these strategies don’t have to cost you a thing. Let’s take a look at some proven ways to promote a class for free. 

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  2. Keep Students Coming Back: Quick Tips on Student Retention

    Keeping the students you have is easier than attracting new ones. They already trust you and they know how interesting or valuable your classes can be. But easier isn’t the same as effortless. Ensuring that your current students keep enrolling takes effort and planning.

    It all boils down to giving students a positive experience from registration through follow-up. You want to make it as easy as possible for them to enroll in your program. Then, offer the support and sense of community they need to keep coming back.

    Of course, all of that is much easier said than done. Fortunately, you don’t have to figure it out alone. We’ve found six ways to increase student retention and keep students coming back class after class.

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  3. Promote a New Class: 6 Parts Every Press Release Needs

    A press release is a powerful way to promote a new class. You might think that they’re old-fashioned, but writing a press release is still a good way to organize the information you want to share with the press. A well-written press release can grab the attention of journalists and editors. Plus, they’ll be more likely to run your story since you’ve already done some of the leg work for them.

    Press releases tend to follow a consistent format. It includes everything the editor needs to know to decide whether the story will be interesting to their readers. If you leave out an essential part, you’ve made their job a little harder. Since journalists often receive hundreds of pitches and emails a day, they’re unlikely to follow up on a press release that’s missing details. Here are the six parts of a press release you absolutely must include to promote your new class. 

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  4. How Education Programs Validate New Courses With Google Trends

    Whether you’re offering online classes or in-person workshops, you know the best way to maximize enrollments is to offer the right classes at the right time. That’s easier said than done. It can be hard to uncover what students are looking for. Of course, you could survey your existing students, but that won’t necessarily help you reach new audiences. So how can you validate new courses and program offerings to expand your reach? 

    The simple and free Google Trends tool is a powerful place to start. It can show you what people are searching for and help you gauge local, national, and international interest in subjects you might want to build classes around. Here’s how, and why, you might want to start your class validation process with Google Trends.

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  5. 3 Steps to Create Community in Online Classes

    Online learning brings students together across time zones and geography. But it can also leave learners feeling isolated. Without casual interactions and face-to-face communication, learners may not get the support they need to thrive. It’s up to instructors and administrators to help students overcome the digital divide and create community in online classes.

    Doing so is easier said than done. Every instructor has tricks for community building in a classroom, but those methods don’t always translate to an online space. Fortunately, in this case, the problem contains its solution. If you start early and act with intention, technology can help you create community in online classes. We’ve curated the advice from online teaching experts to provide a few ways that you can build community in your programs and classes.

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  6. Need Better Marketing Content? Ask Your Instructors!

    Here are 4 ways to get contributions from this valuable resource.

    Creating marketing content can feel like a never-ending task, especially if you have a small team. Marketing your classes with fresh and relevant content takes all of your resources. Yet there’s one valuable resource you might be overlooking—your instructors. They might not be marketing professionals, but they do have insight and knowledge that can help improve your marketing content.

    We’ve talked before about how instructors can help attract students by sending emails, making announcements, sharing on social media, and leveraging community connections. Instructors can also offer a unique perspective to help you create marketing content that feels personal and relevant. Here are four ways instructors can help make marketing content that boosts enrollment.

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  7. Boosting Class Enrollment with the FOMO

    Your students are busy people. They have jobs to go to, errands to run, and maybe kids, pets, or aging parents to care for. Even if they’re really excited about taking your class, getting them from interested to enrolled isn’t always easy. If you want to move class registration to the top of their to-do list, you need a motivator. Take a page from the retailer’s playbook and start cultivating the FOMO.

    This cutesy acronym stands for a powerful marketing tool—the Fear of Missing Out. It’s the realization that if they don’t act now, they might miss their chance. A few simple adjustments to your marketing messages can put FOMO to work for your class. 

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  8. 7 Tips for Conducting Online Classes That Engage Students

    If you’re accustomed to in-person teaching, conducting online classes can feel like entering a foreign country. The language and customs are different, and you’re not sure how to find your way around. And you’re not just a tourist here. Your students are relying on you to be their guide. To create the best student experience possible, you’ll need to get the lay of the land and find new ways to communicate. 

    Think of this post as your guidebook to this new country. We’ll share some of the must-do activities as well as what to look out for along the way. Put these seven tactics into practice, and you’ll soon be managing online classes like a digital native. 

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  9. 10 Ways for Busy People to Get the Word Out

    When your program has an important announcement to make, it’s helpful to have an advance plan for getting the word out. (For example, the launch of a new, easy-to-use class registration process!) 

    Because we all love saving time, this list uses the same basic information in many different ways. This efficient plan uses elements of your core content to suit each use, letting you get the word out in lots of different ways — and without lots of extra work.

    You’ll start by writing down the basics including what you want people to know (your key message) and any details that will help your audiences. Explain why it’s important, who is affected, and how someone can learn more. You can add details like quotes, benefits, and descriptions for different versions.

    Once you have that, here are 10 ways you can get that news out to the public! 

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  10. Software Integration Basics

    Ever notice how software sometimes seems to make everything move just a little faster? 

    You check your calendar and invite someone to a meeting via email with the click of a button. You visit a website and pay for something online with no waiting. You check your fitness tracker results in an easy-to-read chart in an app. You log into your credit card website to pay a bill and see your credit rating. You support a cause and seconds later invite your social media followers to do the same —without even leaving the thank you screen. 

    If you’ve ever observed how smoothly these applications work together, you can probably thank an integration. If you’re noticing it more often, it’s likely because we’re surrounded by software applications which we use for everything from online meetings to records management to getting takeout delivered. And if you’ve never really thought about it, well, that, for an integration, is a job well done.  

    In fact, while on your way to this article you probably used several software integrations, some without even knowing!

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