The Latest from CourseStorm

  1. When Is The Best Time To Start Advertising A Class?

    You want to maximize registrations and use your marketing budget wisely. Timing your advertising well can help you meet both goals. Start too early, and you’ll be advertising to people who aren’t ready to make a decision. Wait too long, and their calendars will already be full. So when is the best time to start advertising a class? The short answer is: 

    You should start advertising a class at least 40 days before the class starts. 

    That’s the general answer, but there is some nuance to it. Your goals, the audience, and even the time of the year can impact the best time to start advertising a new course. Let’s get into the details so you can time your advertising with confidence.

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  2. Insights Into Informal Learning to Help Grow Your Program

    Informal learning rarely gets access to the kinds of industry-wide data that other sectors of education use to guide decision making. We don’t think that’s fair. After all, providers of informal learning are helping people grow and creating opportunities for students of all ages. Why shouldn’t you get the same access to information as higher ed and K-12 programs? 

    To help close this information gap, we at CourseStorm have compiled some of what we’ve learned from facilitating nearly 1 million class registrations to unearth patterns and strategies that you can apply to your programs. We’re calling it the State of Informal Learning Report 2022, or SOIL for short.

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  3. Smart Strategies to Keep Classes Affordable for Students

    Prices may be rising everywhere, but your mission hasn’t changed. You still want to provide personal enrichment and quality education opportunities to people in your community and beyond. That means you need to offer affordable classes while supporting the financial stability and long-term success of your program.

    Achieving that balance might not be as difficult as you think. To start, expand your thinking beyond the list price of the course. We’ll share some tools and strategies you can use to keep classes affordable for the greatest number of students even if you do need to raise prices.

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  4. How to Collect Student Testimonials To Enroll More Students

    Think back to the last big purchase you made. How did you decide what to buy and who to buy it from? If you’re like most people, you probably talked to friends or read reviews. These methods of social proof helped you feel confident that you were making a good purchase. You can give your potential students the same confidence by collecting and sharing student testimonials. 

    We’ve already done a whole series on feedback and why it’s important, but testimonials are a little different. A testimonial is a statement endorsing your program or class. While feedback may be positive, negative, constructive, or neutral, a testimonial is always positive. To put it another way, feedback is about improving your program, testimonials let you tell people how great it is. 

    We’ll show you how to collect student testimonials and how to share them to help promote your classes. 

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  5. Big Things Coming

    Hi everyone! It’s Matt from CourseStorm.

    I wanted to take a moment and give an update on some great new features we’ve been working on here at HQ. Some of these updates you’ll be seeing before the end of the month and for some other, larger updates we’ll be sharing more info throughout the coming months. It’s definitely an exciting and busy time for our team and we can’t wait to share it all with you!

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  6. Why Programs Need Accessible Software For Course Registration

    If you agree that everyone deserves access to education, then you probably believe that accessibility is important. In physical spaces like classrooms and theaters, accessibility may take the form of ramps, elevators, or special seating. Maybe you have a sign-language interpreter available or offer assistive listening devices. But what about on your website? 

    Accessibility takes a different and sometimes less visible form in digital spaces, but it is just as relevant. To make learning accessible to everyone, you need a website that everyone can use. That means your website and your registration software need to be accessible too. 

    Unfortunately, website accessibility isn’t a given. Unless you’ve made a conscious effort to build an accessible website, you probably don’t have one. Course registration software and other online tools can also affect accessibility. Here’s how to make the whole course registration process more accessible.

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  7. How Print Catalogs Convince Students to Register

    Do you still distribute a printed catalog of your courses? These compendiums of course offerings have long been a staple of the education industry. Of course, in the modern world, when many of your course registrations likely come through online forms, you may be wondering if it’s still worth printing and shipping a physical course catalog.

    The short answer is, yes. Printed course catalogs are still valuable in the modern world. In fact, if thoughtfully designed, they’re an integral part of the course marketing and registration process. 

    Before we dive into our best tips for creating and sharing high-quality printed course catalogs, let’s take a look at why print is still a powerful medium for course marketing in 2022.

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  8. How Much Does Registration Software Cost? Price vs. Value

    If you’re in the market for online registration software, price is probably a primary concern. For non-profit organizations, the cost can be even more of a concern. Of course, price isn’t the only factor to consider.

    Simply comparing pricing doesn’t take into account things like the time you save from having all the right features integrated. Sticker prices don’t show you how much your registrations will increase because of how easy this software is to use. You can’t measure time saved on a price comparison sheet.

    If you’re suddenly wondering whether your registration software was such a good deal, don’t worry. We’ll walk you through the questions you should ask to understand how much your registration software is really worth.

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  9. To Please Adult Learners, Forget The Learning Styles Myth

    The myth of learning styles has been haunting education for years. It’s the idea that you can help students learn by adjusting the format of your teaching to match the way students prefer to learn. Despite the popularity of the concept, there’s very little scientific evidence to support it.

    If you want to help adults learn, you’re much better off focusing on adult learning theory. Adults seek out education and learning experiences to fulfill a handful of important needs. We’ll talk about each one and how you can use theories of adult learning to help your learners meet their goals.

    But first, let’s bust the learning style myth.

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