If it ain’t broke, don’t fix it: It’s a motto many of us live our lives by. Unfortunately, sometimes we get so used to doing things the same way we’ve always done them that we don’t notice the cracks and tears in the system. Think of that old swelling front door that you have to kick to close or the upstairs toilet that you have to remember to wiggle the lever on to keep the water from running. While this solution works for a while, over time the problem gets worse. At first, you tell yourself that you’ll hire a repairman or look up how to fix it yourself, but you get busy, and then you grow so accustomed to the inconvenience that it can be easy to overlook the fact that it’s costing you time and money.
The same may be said your current strategy for managing enrollment. It’s working okay–it’s been working for years–but is it still the most efficient, cost-effective solution for your needs? It’s easy to add registrants to a Google spreadsheet at first, but as your program grows, that spreadsheet grows as well. You start to lose track of who has paid and who hasn’t, and what started out as a simple solution has become complicated.Read more
The new year is right around the corner. For many, January 1st is a time for reflection and hope for the new year, but educators have an additional item on their docket: launching their new class catalog. We want your catalog launch to be easy and successful this new year. To make that possible, follow these four easy steps.
As some of you may know, we recently won our episode of Greenlight Maine, putting us one step closer to winning the $100,000 grand prize! We went head-to-head against the creator of College Helpers in front of a panel of three judges: Tom O’Donnell, the principle of Macpage; Mike Duguay, the executive director of the Harold Alfond Institute for Business; and Becky Conrad, the president of the LA Metro Chamber of Commerce. Each of us were given time to pitch our business, and we were judged not only on the quality of our pitch but also the long-term growth potential of our company.
We’re really excited to announce the launch of a pair of new features made especially for programs that run multiple sessions of the same class. They’re two of the most-requested features from users of CourseStorm: the ability to duplicate a class and to have multiple sessions for the same class. Both of these features are available starting today.Read more
Today, we’re excited to announce a brand new theme available to all CourseStorm customers and a slew of other goodies that we think are going to make your day to day much easier.
Brand New Theme
There’s a lot we can say about the new theme we’re releasing today (which we lovingly call “Stripes”). For instance, it supports all the great accessibility features we announced in recent weeks. It also features a wider and more simplified design that puts your brand and classes in the spotlight. But, honestly, the best way to experience it is just to see it in action.Read more
Our goal at CourseStorm is to create an impossibly simple way for everyone to register for classes online. From birthing classes to retirement planning, from Washington to Texas to Maine, from summer camps to corporate training, we’re thrilled to give such a diverse range of people access to education at their fingertips.
Over the past few months we’ve been putting a special emphasis on making online registration easier to use for individuals with disabilities. We’ve heard from a growing number of programs that accessibility is an important focus for them, and we couldn’t agree more. That’s why we’ve been working hard to make some changes to increase usability for those with accessibility needs.
There are plenty of marketing options available for educational organizations:printed brochures, take home flyers, newspaper inserts and more. The challenge is that these options and time consuming and for a budget-strapped organization, are usually out of reach. Rather than spending a large amount of time and resources on a big ad campaign, education providers should consider email marketing. According to Campaign Monitor, email marketing returns $44 for every $1 spent – that’s an amazing return for your time and money!
We recently had the fortune of presenting nearby at the MAEA Conference in beautiful, Portland, ME. It was a great event and a wonderful time to connect with some of our customers here in Maine. It was also a chance to preview a brand new feature we’ll be launching soon that will help effortlessly increase enrollments.
To get started, I’d like to share an interesting stat with you. If you had to guess how many online transactions across the entire web are abandoned part of the way through, what would you think? 20%? 30%? More?
It turns out that the number is around 70%. That’s right. Out of all online transactions, almost 7 out of 10 are abandoned midway through. When we came across this number, we were stunned. And it got us thinking: how often does this happen in CourseStorm?
So we did some digging and found that, interestingly enough, registrations through CourseStorm complete 2x more often than average! That’s definitely encouraging, but in our mind, there’s always a way to be more helpful. And, thankfully, there’s a simple solution to this problem that’s also rather helpful: just remind those students that they were interested in registering.
Running classes, managing enrollments and trying to market all at the same time can seem overwhelming. However, you can get help filling your classes from an often overlooked resource — your instructors! Don’t forget your instructors are usually just as interested in filling classes, especially if there’s a minimum needed for the course to run. When they become your partner in the effort to promote their classes, everyone wins in the end.
Here are 4 simple – and free! – strategies that your instructors can use to promote classes and attract more students.
Most of the nonprofits we work with are constantly on the lookout for ways to reduce costs and grow their programs. That’s why we had to share the news that Amazon Web Services (AWS) has recently partnered with another company called TechSoup Global (TSG) to connect nonprofits and public libraries with up to $2,000 worth of select AWS products and services.
TechSoup is a nonprofit technology network that connects nonprofits with discounted or donated tech products and services. That list now includes the AWS Credits Program for Nonprofits.