Think back to the last big purchase you made. How did you decide what to buy and who to buy it from? If you’re like most people, you probably talked to friends or read reviews. These methods of social proof helped you feel confident that you were making a good purchase. You can give your potential students the same confidence by collecting and sharing student testimonials.
We’ve already done a whole series on feedback and why it’s important, but testimonials are a little different. A testimonial is a statement endorsing your program or class. While feedback may be positive, negative, constructive, or neutral, a testimonial is always positive. To put it another way, feedback is about improving your program, testimonials let you tell people how great it is.
We’ll show you how to collect student testimonials and how to share them to help promote your classes.