CourseStorm Guides

New research! 2026 Art Class Pricing Benchmarks

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How are arts organizations pricing classes in 2026? How do prices impact enrollment? What can organizations learn about how to price their own classes in the coming year and beyond?

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We analyzed over 11,000 arts and culture classes across the U.S. to find the answers to these questions. This new original report shows benchmark prices for arts and culture classes across six primary disciplines, including how those prices influence enrollment. It also offers a 6-step framework to help you evaluate and update your own prices.

The Program Buy-in Guide

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When everyone understands and believes in the education program, it becomes a real engine for your organization. It advances your mission, brings in revenue, and keeps your community engaged beyond performances.

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In this guide, we share three evidence-backed templates you can use to help your board, staff, and community better understand the value of education and champion its role across your organization.

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On-demand: Simplifying registration with CourseStorm

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In this short platform walkthrough, you’ll see some of the most common registration pain points we hear from community education teams and how CourseStorm helps solve them.

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This is especially helpful if your last registration cycle included confused registrants, too many workarounds, or more staff time than expected. See what a smoother registration process could look like with CourseStorm.

How to build a thriving arts education program

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When it comes to meeting modern challenges such as uncertain funding, unstable ticket sales, and smaller average donations, Arts organizations need ways to build relationships that will help them thrive.

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Based on patterns we've seen work for hundreds of arts orgs, this guide offers a practical playbook on how to build a thriving arts education program, and in turn, a thriving organization.

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Whether you’re starting from scratch or looking to revitalize your existing offerings, you’ll find the structure and tools you need to confidently seize this opportunity.

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The complete student registration system: 8 parts you need

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Registering students is a complex process with multiple moving parts. You need a way to collect and organize student information as well as process payments. But that’s only a small part of what a student registration system should do.

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Before students can register, they need to know your classes exist. After they register, you need to provide useful information and hopefully convince them to take even more classes.

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To do all this, you need a student registration system. This guide will show you how to build one!

Email templates for simple course communication

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Most informal education programs run on email. It’s a core part of a successful marketing strategy. In fact, email is the most valuable marketing channel for informal ed. It’s also the primary way most programs deliver course communication directly to students.

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In short, your program really needs to get good at email.

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That's why we've made it easy: Get every email template you could possibly need to make course communication simple for your informal education program. Download the resource pack here.

How to use your website to sell more classes

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What’s the most valuable tool you have to market courses? It’s not social media or even word of mouth. It’s your website.

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‍Why? Because your website is the hub that all of your marketing activities revolve around. Ultimately, the goal of email, social media, and even print advertising is to attract students to your website where they can register for classes. So getting your website right helps you market your classes and enroll more students.

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Use this guide for free tips to leverage your website to market your classes and camps, driving more registrations and improving the user experience.

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Streamlining registrations: A guide to making class enrollment easy

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It might seem like the bigger your education program gets, the more complicated student registration becomes. Before you know it you have dozens of spreadsheets, a database of technologies that don’t integrate with each other, and bottlenecks that slow down the process. All of this frazzles your team and frustrates your learners. Fortunately, class registration doesn’t have to be an ordeal.

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Get this guide to help you sift through the chaos and introduce real solutions.

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Email marketing to increase your class enrollments

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When filling classes is your goal, it can feel as if it’s impossible to know how to get in front of people to talk about your excellent offerings! There are so many options —print, digital, social media, and traditional advertising to name just a few— and it’s hard to choose the right one.

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However, one of the most impactful ways to reach your market and increase your class registrations is also one of the places that sometimes receives the least amount of thought and planning: email marketing.

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Get this free guide for tips to use email marketing to reach students and fill classes.

A complete guide to types of learning and why we need them all

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Different types of learning can help people of all ages, abilities, and interests reach their goals and enrich their lives. As someone who connects people with opportunities for learning, you are part of this awesome tapestry of education. But figuring out exactly where your education program fits in can often be a challenge.

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Knowing more about all types of education can help you articulate your program’s value to the world and spot opportunities to expand your program and partner with others so you can support more learners.

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Explore the different types of learning and where your program fits in in this free guide.

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