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New Feature

Automatic Reminders for Abandoned Registrations

Matt James

July 17, 2017

We recently had the fortune of presenting nearby at the MAEA Conference in beautiful, Portland, ME. It was a great event and a wonderful time to connect with some of our customers here in Maine. It was also a chance to preview a brand new feature we’ll be launching soon that will help effortlessly increase enrollments.

To get started, I’d like to share an interesting stat with you. If you had to guess how many online transactions across the entire web are abandoned part of the way through, what would you think? 20%? 30%? More?

It turns out that the number is around 70%. That’s right. Out of all online transactions, almost 7 out of 10 are abandoned midway through. When we came across this number, we were stunned. And it got us thinking: how often does this happen in CourseStorm?

So we did some digging and found that, interestingly enough, registrations through CourseStorm complete 2x more often than average! That’s definitely encouraging, but in our mind, there’s always a way to be more helpful. And, thankfully, there’s a simple solution to this problem that’s also rather helpful: just remind those students that they were interested in registering.

Automated Reminders

We get it. Sometimes life gets in the way. Maybe the registrant needed to speak with their spouse about scheduling. Or maybe a call or text message came in at just the wrong time. No matter the reason, we want to make it simple to pick up where they left off. And today, we’re announcing a new feature that does just that.

 

How does it work?
If a registration goes 24 hours without being completed, CourseStorm will shoot the registrant a quick email. Nothing annoying. Nothing sales-y. Just a gentle reminder with a helpful link to resume their registration. It’s that simple.

And from the research we’ve seen, it’s not only simple, but also effective. By just adding a little email like this, some organizations saw a 10-20% increase in completed orders and, even better, they made the lives of their customers easier.

Launching Later this Month

We’re very excited to bring this new feature to all CourseStorm customers later this month — right in time for the Fall registration season! But for those looking to get going today, I’m pleased to say it’s simple to get started right from your account. To learn more about enabling this new feature today, click the link below. 

 

Learn more about Abandoned Registration Reminders >

Including a preview of the reminder email.

 

Matt James

Matt has over 20 years of experience in the software industry. As the founder or co-founder of four software companies, he comprehensively understands technology, design, operations, finance, sales, marketing, and customer service. Matt co-founded CourseStorm to connect learners to classes where they can gain education a la carte to enrich their lives through art classes, prepare for a new job, or level up their existing skills.

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