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Author Archives: Nic Lyons

About Nic Lyons

Nic is skilled in scaling start-up edtech and education organizations to growth-stage success through innovative marketing. A former journalist and copywriter, Nic holds a postgraduate certificate in digital and print publishing from Columbia University School of Journalism's publishing course.
  1. 12 Arts and Culture Magazines Worth Recommending to Students

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    Magazines can offer students an inside look at arts and culture. With their beautiful photography and curated content, arts and culture magazines keep people informed and offer inspiration. Although often overlooked in the digital world, magazines provide a tangible way to explore cultural trends and learn about art even if you can’t attend every exhibit in person. 

    We’ve put together this list of arts magazines and culture magazines worth recommending to your students or to read yourself. You can use them as the starting point for a lesson plan or discussion or simply flip through each one to discover up-and-coming artists, learn about exhibitions and events, and explore new perspectives.

    Why Arts and Culture Magazines Still Matter in a Digital World

    When we talk about magazines, you may picture the pile of glossy pages in the waiting room of a doctor’s office. You might wonder why you should bother with all that paper if you have access to the internet. The truth is that most arts and culture magazines today offer both traditional print and online versions. 

    Reading an art magazine is like enjoying a piece of art. These magazines are typically high quality and beautifully designed.

    Even if you choose to read only the online version, established art magazines are a good starting point. Unlike most personal or company-owned blogs, arts and culture magazines tend to rely on contributors who are established critics, scholars, artists, and subject matter experts. This conveys a level of credibility and ensures consistent quality.

    Perhaps most significantly, enjoying an art magazine is like enjoying a piece of art. These magazines are typically beautifully designed, with high-quality photography and illustrations. Their aesthetic is part of their appeal. 

    If a subscription isn’t feasible for art programs or students on a budget, public libraries often have print or online versions of these magazines available to anyone with a library card.

    12 Arts and Culture Magazines to Recommend to Your Students

    With so many arts and culture magazines available today, it can be hard to narrow down your options. Each one is designed for certain interests and offers a unique viewpoint. We’ve listed a few of our favorites in no particular order. 

    Best arts and culture magazines: Artforum

    Artforum 

    contemporary art, international art

    Artforum is a leading contemporary art magazine known for its comprehensive coverage of international art. Founded in 1962, Artforum is one of the most influential art publications in the world. 

    It covers a wide range of topics related to contemporary art, including exhibitions, artists, art history, and critical theory. Expect to find in-depth articles and interviews with artists, curators, and other art world figures, as well as reviews of art shows and events from around the globe. 

    The Art Newspaper 

    fine art, design, architecture, photography & exhibitions

    The Art Newspaper is a global news source for the art world, covering exhibitions, auctions, events, and more. Founded in 1990, the international edition is fed by a network of art publications in half a dozen countries.

    It covers topics such as fine art, design, architecture, and photography. Alongside its monthly print edition, The Art Newspaper also publishes daily news online, a daily newsletter and a weekly podcast. It’s an especially valuable resource if you’re interested in learning about upcoming art exhibitions around the world.

    Hyperallergic 

    art and culture through a social & political lens

    Hyperallergic is an online publication with an emphasis on contemporary and emerging artists. Founded in 2009, Hyperallergic has become one of the most popular and widely read art blogs. It’s known for its sharp, critical voice and its coverage of underrepresented and marginalized groups in the art world. It covers a wide range of art-related topics, including exhibitions, books, films, TV series, and performance art. These topics are most commonly explored through the lenses of race, gender, and politics. 

    Best arts and culture magazines: Juxtapoz magazine

    Juxtapoz 

    underground art & outsider perspectives

    Juxtapoz is a print and online magazine showcasing underground and alternative art, including street art, graffiti, pop surrealism, and outsider art. Founded in 1994, Juxtapoz is a leading publication on underground art, known for its edgy and irreverent voice and its support for emerging artists. It has been instrumental in bringing to broader public attention art that exists outside the established world of “fine art.” 

    Aperture 

    Photography

    Aperture focuses on contemporary and historical photography, with an emphasis on artistic expression and visual culture. Founded in 1952, Aperture built its reputation on high-quality content and critical perspective. 

    Regular topics include fine art photography, documentary photography, and photojournalism. Aperture is a nonprofit that supports emerging and established photographers with grants, scholarships, and publicity. 

    Sight and Sound 

    international film

    Sight and Sound is a British film magazine which covers cinema from around the world with reviews, interviews, and analysis. It’s published by the British Film Institute (BFI), which is dedicated to preserving and promoting film culture in the U.K. Its coverage commonly includes reviews of new releases, features on classic and contemporary filmmakers, and analyses of film trends and movements. 

    Best arts and culture magazines: Frieze magazine

    Frieze 

    modern & contemporary art

    Frieze is a contemporary art magazine featuring in-depth articles, reviews, and interviews with artists, curators, and collectors. It’s part of the Frieze platform for modern and contemporary art, which includes magazines, international art fairs, a gallery space, and events. Founded in 1991, it has regular columns on film, books, music, photography, and contemporary art. Alongside print articles you’ll find videos, podcasts, and playlists that explore art in unconventional ways. 

    Cabinet 

    art, culture, philosophy

    Cabinet is a quarterly magazine that explores art, culture, and philosophy through essays, interviews, and artists’ projects. Since its founding in 2000, Cabinet has taken an interdisciplinary approach to art and culture, covering a wide range of topics including history, art, science, philosophy, and more. Published quarterly, Cabinet describes itself as “a sourcebook of ideas.” 

    Best arts and culture magazines: Smithsonian magazine

    Smithsonian Magazine 

    science, history, culture, arts

    Smithsonian Magazine is a monthly magazine covering science, history, culture, and the arts, with a focus on American history and culture. Published by the Smithsonian Institution, a group of museums and research centers that promote education and research in a wide variety of fields, the magazine covers science, history, current events, culture, art history, exploration, and travel. 

    American Theatre

    Theater

    American Theatre bills itself as the only general-circulation magazine in the U.S. that is devoted entirely to theater. Covering performances, people, and events, this magazine is an essential resource for anyone interested in the stage. It puts American theater in context by also exploring important international theater in certain sections. Since fall 2023, American Theatre is published quarterly, both in print and online. 

    The New Yorker 

    Culture

    No list of arts and culture magazines could be complete without The New Yorker. This well-known weekly magazine covers a wide range of cultural topics, including art, film, literature, and politics. Published since 1925, it is known for its high-quality journalism, fiction, poetry, cartoons, and essays. Its topics related to art and culture include literature, theater, music, and visual art. It publishes in-depth reviews and interviews with highly regarded cultural figures. 

    Best arts and culture magazines: Dance Magazine

    Dance Magazine

    Dance

    Dance Magazine is the flagship publication of a network of magazines covering dance with a focus on the United States. Other magazines from the same publisher include Pointe Magazine, Dance Teacher, Dance Spirit for teens and young adults, and Dance Business Weekly. They also publish a daily newsletter called “The Dance Edit.” One well-loved feature is the Friday Film Break, which features dance performances from dancers and choreographers across the country. 

    More Arts and Culture Magazines to Explore

    Whatever element of arts and culture you’re most interested in, there’s probably a magazine out there designed for you. Don’t forget to ask your students what they’re reading! You may discover publications and perspectives you never knew existed. 

    Arts and culture magazines create an accessible entry point for students interested in the arts. At CourseStorm, we know something about making learning accessible. Our easy-to-use class registration tools make it easy for students to sign up for your classes. Start your free trial to see them in action, or contact us today for more details.

  2. How to Learn Art: 5 Easy Ways to Inspire Your Inner Artist

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    Hundreds of people interested in how to learn art search the web for relevant information, resources, and classes every day. Needless to say, that approach can yield millions of results, quickly becoming overwhelming and time consuming. 

    At CourseStorm, we believe in making learning accessible, so we’re cutting through the complexity to offer five ways to learn art and improve artistic skills. If you’re an instructor, you can use these techniques to enrich your art classes for learners or to inform how you market your classes. You might even share this list with students so they can explore the world of art on their own. For those curious about how to learn art or expand their knowledge, these tips make a great starting point. 

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  3. How Theaters Can Boost Enrollment in Performing Arts Classes

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    Increasing class enrollment can be a challenge for any course provider. It might be particularly complicated for theaters with arts education programs. The marketing plans and workflows you have in place for performances don’t necessarily translate into functional course enrollment tools. If your goal is to enroll more students in your performing arts classes in 2023 and beyond, this post is for you. 

    Many theaters are just returning to normal programming after a tough few years. Maybe you’ve returned to entirely in-person events, or maybe you’ve found that online learning and events still add value for your audience. Our State of Informal Learning Report found that nearly a quarter of students still prefer online classes in 2022, even after the dramatic spike during the pandemic has started to recede. Either way, if you’re still working toward your enrollment goals, these strategies can help you register more students.

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  4. How Cultural Trends Can Help You Create Popular Classes

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    Have you ever noticed how a new movie comes out and it seems like suddenly everyone is talking about it? Social media and online news certainly play a role in this phenomenon, but there’s something more basic happening here. People like to be in the know and feel like they belong. 

    This human tendency to create and follow cultural trends can work to your advantage when planning and marketing classes. If you know what’s trending, you have a better idea of what’s likely to interest or excite your students. Just learning to spot these trends is half the battle. We’ll show you where to look for current cultural trends and how to use these events to build irresistible classes.

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  5. How Student Personas Can Help Increase Class Registrations

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    The nosy neighbor. The cantankerous co-worker. The level-headed lifeguard. We tend to create character sketches of people in our lives to help us learn to interact with them. This tendency to try to understand people can help you create a valuable marketing tool: student personas.

    Student personas are representations of your ideal students based on what you know and understand about people in your target audience. You can think of them like composite sketches of your ideal students. Using student personas will help you better understand the needs, motivations, and behaviors of your students. This information can help shape your program’s marketing and sales strategies so you can ultimately get more registrations for your classes.

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  6. Branding Basics to Help You Attract Your Ideal Learner

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    What do the Nike Swoosh logo, a Tiffany Blue Box® wrapped in white ribbon, and the Intel audio chime all have in common? They’re all examples of branding. Each one serves as a unique identifier that customers can recognize and identify with. Even without the marketing budget of these globally recognizable brands, your education program can still implement brand basics. 

    Branding is important because it distinguishes your organization or education program as unique, special, and worthy of attention. Consistently repeating brand elements creates a lasting impression in the minds of your students and helps to build trust and loyalty. We’ll introduce you to some branding basics so you can start to develop a branding strategy that capitalizes on your program’s uniqueness.

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  7. How to Ask for Referrals for Your Education Program

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    Imagine students eagerly enrolling in your program without any significant marketing efforts on your part. It is possible, if you do one thing: learn how to ask for referrals.

    Referrals and word-of-mouth recommendations are some of the most powerful marketing tools you have. In fact, 81% of people say they trust the advice of friends and family over the word of a business. By encouraging students to talk about your classes to their networks, you can build a steady stream of high-quality leads who may become loyal students. 

    When your students recommend a class to their friends and family, it’s not only an affirmation of your program. It’s also a way to increase engagement and build a sense of community among peers. We’ll share some tips on how to ask for referrals, as well as how to use them as part of your overall marketing strategy.

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  8. 5 Reasons for Low Enrollment and How CourseStorm Can Help

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    It can happen to any informal ed program. You check on the sign-ups for an upcoming class and realize enrollment is low. So low that you might have to cancel the class if you don’t get a few more students signed up quickly. Don’t worry—there is something you can do to boost last-minute enrollment and save the class.

    Low enrollment warnings are emails sent to the students and instructor of a course that’s facing potential cancellation due to lack of sign-ups. These emails can mobilize students and instructors to take action and save a low enrollment course. 

    Let’s take a look at why low enrollment happens and how you can use CourseStorm’s automatic low enrollment warnings to avoid having to cancel classes.

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  9. How to Write a Course Description: Examples & Templates

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    For something that’s usually only a bit longer than the average tweet, a course description is a surprisingly powerful marketing tool. In fact, your course descriptions are one of the last marketing messages students see before they click “enroll.” Short but important, these can be tricky to write. That’s why we’ve put together some course description examples that will hook students and make your job easier.

    Along with sharing our list of best practices, we’ll dissect a series of examples so you can see exactly what works and why. Use these course description templates to make creating your course catalog a breeze! 

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  10. 7 Mistakes You May Be Making in Your Course Catalog

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    It might surprise you to know that your course catalog is a marketing asset—in fact, it’s one of your strongest ones. If you’re making some common course catalog mistakes, you might be losing students without even knowing it. Finding and retaining students is already a challenge. You don’t want your own program’s materials to turn students away. 

    Just as you give careful attention to your social media posts and your website content, your course catalog is equally deserving of the same treatment. We’ll review some simple steps you can take to avoid the most common course catalog mistakes and offer some quick fixes to produce a user-friendly catalog. 

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