The Latest from CourseStorm

  1. How the Principle of Social Proof Can Help Sell Classes

    Imagine you need to buy a new washing machine. It’s been a while since you purchased one and you don’t have any strong preferences for which brand to choose. How do you narrow down your options? Most people will either get recommendations from friends and family, or go online and start reading reviews. Both approaches use the principle of social proof: looking at what other people are doing to decide on a course of action. 

    The principle of social proof can be a tremendous marketing asset because humans are social creatures. We tend to be influenced by the opinions and actions of those around us, both consciously and subconsciously. Your students are no exception. Let’s take a closer look at how you can use the principle of social proof to recruit students and sell classes. 

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  2. Is Your Summer Camp Registration System Ready for 2023?

    You know you can’t wait until the last minute to start thinking about summer camp registrations. Kids and their parents are already looking forward to those glorious days of freedom and fun. They’ll be ready to register before you know it. Which is why now is the time to make sure your summer camp registration system is ready for them. 

    Think back to last year. Were you stuck managing a complicated camp registration system that overwhelmed employees and frustrated parents? Did your team waste a ton of time chasing down payments, consent forms, or other essential documents? Are you paying a monthly subscription fee for a program you only use six months out of the year? 

    If you answered yes to any of those, you might dread registration season. But there are actions you can take to simplify and streamline your process. Start here.

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  3. 6 Student Appreciation Ideas To Show Students You Care

    Your program couldn’t survive without its students. In fact, without students, there’s no reason for your program to exist at all. Their choice to register for classes literally keeps the lights on. With so many cheesy, difficult and expensive student appreciation ideas floating around the internet, what can you do to show students that you value their support? 

    You’re already off to a good start by offering quality classes that students need and want. But, if you want to do a little extra you don’t have to break the budget. The key to an effective appreciation campaign is to show students you care about them as individuals. So your efforts don’t have to be expensive or showy. Small, personalized acts can go a long way toward building student loyalty and helping to retain students. Here are six student appreciation ideas to show your students how much you value them. 

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  4. How to Reduce Class Cancelation Rates To Keep Students Happy

    You want to deliver on the promises you’ve made to students. That means offering quality classes and minimizing cancelations. Although weather or illness will sometimes result in last minute schedule changes, you try to keep your class cancelation rate as low as possible. No one likes to call off a class due to a lack of registrations. 

    Yet, sometimes it really is better to cut your losses and not hold a class so you can preserve resources and energy for something else. Your goal shouldn’t be to eradicate cancelations entirely. Focus instead on keeping your class cancelation rate at or below average. We’ll show you how. 

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  5. How to Time Your Holiday Marketing Strategy

    The holidays can be hectic, especially if you have something to market. The weeks between Thanksgiving and Christmas are a prime time to promote classes as gifts or get students lined up for the new year. But what about the holidays themselves? 

    As you plan your holiday marketing strategy, you may tend to avoid scheduling messages to go out on the days just before Thanksgiving or in the week between Christmas and New Year’s Day. The thinking goes that people are focused on holiday celebrations and spending time with family. They probably won’t want to engage with marketing messages, right? But there’s one big problem with that logic — it doesn’t reflect how people actually behave. 

    We’ll show you how to plan a holiday marketing strategy that makes the most of people’s shopping and social media habits around the holidays.

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  6. Coming This Year: Text Message Reminders

    Everyone here at CourseStorm hopes you had a great October! The team here has been hard at work launching new features and updates and we plan to continue that habit with another feature launch before the end of the year.

    Text Message Reminders

    It’s no secret that for years now, folks have been relying more and more on their mobile phones as their primary means of communication. Email is great, but nothing beats a nice, short text message for a quick notification.

    So it gives me great pleasure to let you know that before the end of the year, we’ll be releasing automated, text message reminders for students!

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  7. How to Raise Prices Without Losing Students

    Costs are rising everywhere. That means buying materials for your classes, paying instructors, and just keeping the lights on is more expensive than it used to be. Unless you have an endowment or other major funding source, and in many cases even if you do, it might be time to increase class fees to help bridge the gap.

    Knowing you need to raise your prices is one thing. Actually making the change is another. You might be worried about upsetting students, or fear that raising your prices will make classes less accessible. 

    Those are reasonable concerns. But, in the long run, raising prices really can be in everyone’s best interest. We’ll show you why and how to raise your prices while keeping students happy.

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  8. $10,000 in Micro Grants For Education Programs. Apply Now!

    CourseStorm is proud to announce the SPARKed Grant Program, a grant-based program awarding $10,000 in micro grants for education programs between $500 and up to $2,000 each. The application is open to any educational organization or business providing learning opportunities to the public, including for-profit programs. The deadline for applications is December 1 and awards will be announced in February 2023.

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  9. 3 Best Digital Marketing Channels for Informal Ed Programs

    When it comes to marketing your informal ed programs you have lots of options. From classic solutions like email to up-and-coming social media sites like TikTok, the opportunities seem endless. Unfortunately, your time and energy are limited. You don’t want to spend hours a day marketing on every channel, you want to focus on the one that works. So now you’re wondering, what are the best digital marketing channels for informal ed programs?

    Great question, and the answer is more straightforward than you might think. As part of our State of Informal Learning Report 2022 (SOIL), we dug into the marketing channels that moved traffic to sites using CourseStorm as their registration platform. With nearly 1 million registrations under our belt, we had plenty of data to explore. Our research revealed the three best digital marketing channels that informal ed programs can use to promote their classes. 

    Read on to learn what they are and how you can put them to work for your programs. 

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