Educational programs used to using paper catalogs are experiencing extra challenges this year. Concerns over changing classes, postponements, cancellations, and the loss of public reading spaces like libraries and waiting rooms have presented a new marketing challenge. How can programs get their catalogs designed, printed, shipped, and in front of the learning community in a time like this?
Now imagine sending your whole class catalog to someone for just five cents, and then knowing almost instantly if they’d looked at it. Seems almost impossible! Yet there’s a simple, accessible, and affordable way to get your community to your digital catalog — and you’ve probably already used it several times today: text messaging.
Using text messages, your program can connect to students easily right where they are. And research indicates that it’s a preferred communication method for most mobile phone owners, who typically check their mobile phones 47 times a day! If you want to motivate an audience to check out your new class catalog or register for a new class, sending a text is a great way to elicit a response.
CourseStorm helped a professional theatre improve its educational program registration process, allowing staff the time to create new programs and focus on growth.
East West Players is the longest-running theater of color in the nation, occupying its own space in Los Angeles since its inception in 1965. They raise the visibility of the Asian American experience by presenting world-class theatrical productions, developing artists of color, and providing impactful youth education programs.
It also serves as a pipeline of talent to the mainstream theatre and film industry, and its education program plays heavily into that. The classes offered by East West players include everything from playwriting to professional presentation skills and acting classes for people of all ages.
CourseStorm is pleased to announce the promotion of two staff members, Amy Farrell and Monique Bouchard, in the third quarter of 2020.
We’re halfway through a transformational year — people from all walks of life have experienced radical changes in their lives, including their work lives. We’ve been following the trends and reading about the workforce’s changing needs as we start the curve into 2021.
It makes sense that many people are looking to add skills that make them more valuable in the workforce. The Strada Center for Consumer Insights reports that 65% of surveyed workers expressed interest in education to provide them with more skills in their current career field, support a new career path, or pursue a personal interest. Based on our research (and in no particular order) here are nine in-demand workforce training topics that will be needed well into the future.
If your program has been holding classes online, chances are that you’ve recorded at least some of your class content. Most likely, you’ve provided it to students who missed a class or created the recorded sessions so some students can learn asynchronously.
But did you know that your class videos may be able to do even more for you, providing you with content that you can use to increase engagement with your program and boost enrollments?
We’ll cover three things that you can do to make the most of your recorded classes, including create an eLearning video course, edit into microlearning modules, and improve your program’s marketing.
“Do not bring your dog to the first class. The first class is for humans only.”
Life Enrichment at Laramie County Community College in Wyoming regularly holds a popular dog training class. The instructor noticed that even though she stated in the class information that the first part of the course is for humans, a few folks would inevitably bring their dog. This wasn’t a good experience for the student, instructor, other learners, or the dog during that session.
How did they ultimately make sure the humans were properly trained? LCCC used their registration form to inform. A simple checkbox on their registration form confirmed that students understood what part of the class was for dogs and what part of the class was for people.
CourseStorm is a focused, optimistic, mission-driven, and hard-working team. We believe all types of education should count and that varied educational experiences are necessary to meet students’ diverse needs across a lifetime. We do our best work at the intersection of education, technology, and human connection and are building our company to have an impact throughout the long-term.
CourseStorm is expanding its Board of Directors and is seeking an energetic board member committed to furthering our mission of streamlining access to lifelong learning. We are continuing our high-growth trajectory to increase our impact on students while at the same time, we are focused on building a sustainable, profitable company with a solid base of delighted customers.
Educational programs have done an incredible job of finding new ways to connect with their learning communities, including accelerating online education. But what to do in cases when hands-on lessons are critical to what’s being learned? And what do you do when that’s what your students want?
“Our most popular classes are still what we’re going to offer face to face,” says Liesl Dees, Community Learning Center Director at San Juan College, “and that’s what our customers are wanting more of.”
One of the ways that programs have accomplished this is by using alternative spaces that meet health guidelines more effectively than traditional classroom spaces.
We’re sharing some four of the most interesting —and achievable— types of venues your program could use for in-person classes: outdoor areas, event locations, unused commercial properties, and municipal spaces.
New student needs are continually surfacing during these rapidly shifting times. Your program can rise to meet many of those needs with a little creativity and a fresh look at your class offerings.
You may discover that with a few small adjustments, you’ll be able to lead your students, communities, and organization into a strong fall. Here we offer some points to consider as you serve the ongoing and changing needs of learners.
To Our CourseStorm Community,
The events of the last several weeks have deeply saddened us at CourseStorm, and we stand in solidarity with the Black community in being outraged at systemic, ongoing abuses of power. We have taken time to gather, reflect, and discuss how our team can be part of creating a more just future for all. We understand that we need to start by recognizing our own privileges and how we have benefitted from racism, as well as our responsibility to undo it.
As a company with a mission to streamline access to education, we firmly believe that education is vital to a more socially just world. While refusing to be silent is an important first step, we also recognize that it is more important to take meaningful action. Our commitment will not only be in words but in actions as well.
With that in mind, we are committed to:
- Amplifying the educational opportunities offered by our customers who, through their organizations and classes, are working for social justice.
- Financially supporting organizations and individual classes that address systemic racism and work to end discrimination in all its forms.
- Annual training for our staff to recognize and combat discrimination, and strengthening our company anti-discrimination policy.
- Actively recruiting to build a diverse staff, advisors, and board.
We recognize that these steps at CourseStorm are simply a beginning and that we have a long way to travel. We are committed to continuing this work, and I believe firmly that through our actions, we can and will make a difference.
Brian Rahill is CEO and Cofounder of CourseStorm.