Here are 4 ways to get contributions from this valuable resource.
Creating marketing content can feel like a never-ending task, especially if you have a small team. Marketing your classes with fresh and relevant content takes all of your resources. Yet there’s one valuable resource you might be overlooking—your instructors. They might not be marketing professionals, but they do have insight and knowledge that can help improve your marketing content.
We’ve talked before about how instructors can help attract students by sending emails, making announcements, sharing on social media, and leveraging community connections. Instructors can also offer a unique perspective to help you create marketing content that feels personal and relevant. Here are four ways instructors can help make marketing content that boosts enrollment.
Students can only register for the classes they know about. To enroll more students, you have to get the word out about your course, but if you’re not a professional marketer, helping students find your classes online might seem like an overwhelming task. The good news is it doesn’t have to be.
Terms like algorithm, search engine optimization, and CTR might make your head spin. That’s okay. There’s still plenty you can do to help make your classes more visible online. It starts with thinking like your student. Where do they spend time online? What do they need to know about your course? Which words and images will capture their attention? These tips will help you answer those questions so you can reach your online class registration goals.
Your students are busy people. They have jobs to go to, errands to run, and maybe kids, pets, or aging parents to care for. Even if they’re really excited about taking your class, getting them from interested to enrolled isn’t always easy. If you want to move class registration to the top of their to-do list, you need a motivator. Take a page from the retailer’s playbook and start cultivating the FOMO.
This cutesy acronym stands for a powerful marketing tool—the Fear of Missing Out. It’s the realization that if they don’t act now, they might miss their chance. A few simple adjustments to your marketing messages can put FOMO to work for your class.
If you’re accustomed to in-person teaching, conducting online classes can feel like entering a foreign country. The language and customs are different, and you’re not sure how to find your way around. And you’re not just a tourist here. Your students are relying on you to be their guide. To create the best student experience possible, you’ll need to get the lay of the land and find new ways to communicate.
Think of this post as your guidebook to this new country. We’ll share some of the must-do activities as well as what to look out for along the way. Put these seven tactics into practice, and you’ll soon be managing online classes like a digital native.
When your program has an important announcement to make, it’s helpful to have an advance plan for getting the word out. (For example, the launch of a new, easy-to-use class registration process!)
Because we all love saving time, this list uses the same basic information in many different ways. This efficient plan uses elements of your core content to suit each use, letting you get the word out in lots of different ways — and without lots of extra work.
You’ll start by writing down the basics including what you want people to know (your key message) and any details that will help your audiences. Explain why it’s important, who is affected, and how someone can learn more. You can add details like quotes, benefits, and descriptions for different versions.
Once you have that, here are 10 ways you can get that news out to the public!
CourseStorm is pleased to announce the promotion of two staff members, Becky Willough and Chris Suggs in the first quarter of 2021.
We welcomed Aiden Threadgoode, Caitlin Salzberg, and Doug Stevens to CourseStorm in the final quarter of 2020 and are happy to introduce them to you!
Update: SVOG applications open April 8, 2021. The SBA has provided a sign up form for access to the electronic application.
The SBA is hosting a webinar 2:30 to 4 p.m. ET on Tuesday, March 30, 2021 to review the application process. To participate, register here by March 24th.
If your organization is a live venue, performing arts organization, cultural institution, theatre, or make your living as a live venue promoter or talent representative, you may be eligible for an upcoming federal Shuttered Venue Operator Grant. The SBA has provided a preliminary application checklist.
The Small Business Administration will allocate and distribute $15 billion through the Shuttered Venue Operator Grant (SVOG) program to eligible persons and entities who experienced at least a 25% drop in revenue. Up to $10 million may be granted to an entity. You do not need to repay these federal grants. Interested parties may also wish to consult the SBA SVOG FAQ.
UPDATE: SBA is currently offering PPP loans until May 31, 2021.
The SBA also has announced extended deferment periods for all disaster loans, including the COVID-19 Economic Injury Disaster Loan (EIDL) program, until 2022.
Most organizations offering in-person educational classes and workshops have been affected by the pandemic. While many organizations have increased their online opportunities and have worked hard to provide in-person experiences as local rules allow, it’s still been a hard year.
Fortunately, some organizations may find financial relief available as part of recent COVID relief legislation.
Many educational providers are considered small businesses, and we encourage such organizations to look into these programs. Additionally, eligibility for the PPP has been expanded to include 501(c)(6) organizations, so you may be eligible now even if you were not during the first round. At least $25 billion is being set aside for Second Draw PPP Loans to eligible borrowers with a maximum of 10 employees or for loans of $250,000 or less to eligible borrowers in low- or moderate-income neighborhoods.
While funds are not as scarce as in early rollouts of these programs, if you are eligible it is recommended that you apply as soon as possible.
Ever notice how software sometimes seems to make everything move just a little faster?
You check your calendar and invite someone to a meeting via email with the click of a button. You visit a website and pay for something online with no waiting. You check your fitness tracker results in an easy-to-read chart in an app. You log into your credit card website to pay a bill and see your credit rating. You support a cause and seconds later invite your social media followers to do the same —without even leaving the thank you screen.
If you’ve ever observed perceived how smoothly these applications work together, you can probably thank an integration. If you’re noticing it more often, it’s likely because we’re surrounded by software applications which we use for everything from online meetings to records management to getting takeout delivered. And if you’ve never really thought about it, well, that, for an integration, is a job well done.
In fact, while on your way to this article you probably used several software integrations, some without even knowing!