The Latest from CourseStorm

  1. How to Promote Couples Classes for Valentines Gifts

    Couples are always looking for something new to do on date night. While dinner and a movie is a classic, it hardly stands out as an evening worthy of a memorable Valentine’s Day. As partners begin planning for a Valentine’s date that isn’t mundane or overdone, you can offer a solution in the form of couples classes. 

    Positioning certain classes for couples doesn’t just provide students with a unique date night, it can also help you fill seats and bring new students into your program. When these students share the experience of learning with someone they love, they’re likely to enjoy the class even more. We’ll explain the benefits of offering couples classes and share some ideas for promoting them so this Valentine’s season is unforgettable for your students. 

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  2. 5 Types of Workforce Training Programs Trending for 2023

    The labor market changes so quickly that it can be hard to keep up with trends. These days, workers are switching occupations faster and more often than ever before. Forbes even renamed The Great Resignation “The Great Talent Reshuffle.” In this environment, the workforce training programs trending for 2023 are the ones that will help workers gain the needed skills for in-demand jobs. 

    Knowing what kinds of classes people are looking for can boost your enrollment and help your learners move toward meaningful career growth. We’ve identified some in-demand workforce training programs that you can add or expand in 2023.

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  3. Growing Our Impact, Together

    Hey everyone, it’s Matt again. In this month’s installment of CourseStorm Product updates, I wanted to switch gears a little bit and talk about the moves we’re making behind the scenes to create an even better experience for you and your students, so that you can continue to grow your impact in the world. Let’s dig in!

    Photo of Software Engineering Manager, Ben Moore

    Welcome Ben Moore!

    To start, I’m very pleased to announce the newest member of our Product team, Software Engineering Manager, Ben Moore! Ben hails from Maryland and has a long history of building software, managing teams, and leveraging his experiences in entrepreneurship. We know that the team will benefit from Ben’s wealth of experience and talent in these areas. Welcome to the team, Ben!

    What’s Next

    As CourseStorm’s Head of Product, Ben’s arrival is especially exciting for me! Not only am I thrilled to see the leadership and structure that Ben will bring to the team, but his addition also frees me up to spend much more time working directly with customers to deeply absorb the issues you face day-to-day and help our team to produce software, content, and training that helps you grow.

    Over the next several months, I’ll be working hand-in-hand with leaders throughout the company to make connections with many of you.

    We want to hear:

    • What problems are you facing right now that we can help with?
    • How do you think we’re doing with our software, support, and training?
    • How can we help you grow your impact in the world?
    • Where do you think we should go next?

    CourseStorm’s mission has always been to streamline access to education. We want to connect as many students as possible with the education they need to pursue their own personal and professional growth. And we want to create software that eliminates any barrier we can to help create that connection. With your help, we can focus our effort on the places where we can make the greatest possible impact.

    We’re incredibly excited about the years ahead and the positive influence we can help you make in your communities and beyond. We can’t wait to learn more from all of you in the coming months!

  4. How to Choose Registration Software for Classes vs. Events

    Anyone who has been involved in organizing both classes and events knows that there’s a big difference between the two. If you’re using event registration software to manage class registrations, your system probably isn’t as efficient as it could be. Both tools offer payment processing and online registration but that’s often where the similarities end.

    Registration management tools have features specifically designed for either classes or events. If your goal is to manage class registrations, you need some specialized tools. Let’s take a closer look at what you need from a registration platform to help you decide whether a class management solution or an event registration tool is right for your program.

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  5. The Latest CourseStorm Articles You Don’t Want to Miss

    As we move into the new year, we’re very excited to look ahead and get a jump on the new projects we have lined up. But at this time it’s also important to look back and reflect on the things we’ve learned leading up to this point. At CourseStorm, we’re all about growth and we think the content we publish will help any program grow in a successful way. 

    That’s why we’ve gathered the latest CourseStorm articles you don’t want to miss from 2022. We think these topics are important to review as you move forward into the new year. We hope these refine your strategy for success, or if they’re new subjects for you, we hope you learn important aspects to consider when running your program. Enjoy!

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  6. 7 Creative Marketing Ideas to Promote Your Courses

    The Super Bowl isn’t just a night to determine the National Football League champion. It’s also known for smart and creative ad campaigns. Sure, those companies have multi-million dollar budgets to help them come up with creative marketing ideas. But, you don’t need to spend a fortune to do some creative marketing of your own. 

    The adult learning market is projected to grow 12% by 2028. With a little innovation, that increased demand could turn into more interest in your offerings and more students in your classes.

    Informal ed may not have a Super Bowl-esque event that brings competitors head-to-head in the ultimate marketing challenge. But social media, print media, and in-person events offer opportunities to show off your program. Here are 7 inventive and low-cost creative marketing ideas that will help promote your courses online and off. 

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  7. Unusual Classes To Inspire You To Expand Your Course Offerings

    Making your courses to stand out is a challenge for any informal education program. We tend to talk a lot about marketing, but what about your course offerings? The right class can spark interest and get people excited about your program. That’s why many CourseStorm customers offer unusual classes. 

    When chosen with care, unusual classes can show students you understand their needs and interests. They make your course catalog more robust and set you apart from others offering classes in similar subjects. Plus, they create great entry points for new students to get acquainted with your program and its offerings.

    What do we mean by unusual? We’ll show you.

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  8. CourseStorm in Review 2022

    As we come to the end of another year, we wanted to take a moment to reflect on the past year and share some of our successes at CourseStorm. It’s been an exciting year for our company! We’ve made some great strides in achieving our mission of streamlining access to your educational classes and programs. Read on to learn more about the changes we’ve made this year!

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  9. How to Find The Best Marketing Channels For Your Program

    Today’s digital world offers plenty of options when it comes to choosing the best marketing channels to promote your program. You could write emails, compose a blog post, post flyers around town, draft a Tweet, take out ads in your local paper, choreograph a dance for TikTok, curate a Pinterest board, design a LinkedIn ad, record a video for YouTube, go live on Facebook…

    Even if you had unlimited time, energy, and money, creating content for all those marketing channels might not be a good idea. Why? Because every marketing channel is different. Some may be more or less helpful in promoting your classes. Let’s look at how to experiment and find the best marketing channels for your classes. 

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  10. How to Build A Strong Course Marketing Team From Scratch

    If you’ve been handling course marketing on your own for a while, you may wonder if it’s time to bring in some experts. Building a course marketing team, or even just hiring a marketing professional, can help you save time and get better results. 

    Not that you aren’t doing a great job so far, it’s just that marketers are specialists. They’re pros at understanding your students, choosing and using marketing tools, and helping programs navigate the wide variety of digital platforms that can help market your courses.

    We’ll help you understand the many different marketing specialties and uncover what you need to know to get the best marketing support.

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