The Latest from CourseStorm

  1. To Please Adult Learners, Forget The Learning Styles Myth

    The myth of learning styles has been haunting education for years. It’s the idea that you can help students learn by adjusting the format of your teaching to match the way students prefer to learn. Despite the popularity of the concept, there’s very little scientific evidence to support it.

    If you want to help adults learn, you’re much better off focusing on adult learning theory. Adults seek out education and learning experiences to fulfill a handful of important needs. We’ll talk about each one and how you can use theories of adult learning to help your learners meet their goals.

    But first, let’s bust the learning style myth.

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  2. Why All Ed Programs Need a Google My Business Account

    While you may not usually think of your education program as a business, it can still benefit from a Google My Business account. In fact, any local organization that has direct contact with the public can claim a free business profile on Google. Your profile can help people discover your organization, quickly answer common questions, and offer social proof about your classes. 

    Since Google searches account for more than 83% of all internet search volume it’s worth your time to stand out in Google search. A business profile can help you: 

    • Take control of your business information
    • Make sure no one else claims it 
    • Interact with students and respond to reviews
    • Share photos and updates
    • Access information about how people use your profile

    Below we’ll show you how to put a Google My Business Account to work for your education program.

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  3. 5 Email Templates To Help You Engage Students

    Email helps you market your classes and share essential information. You may already be sending marketing emails to students and potential students, but are you taking full advantage of what different types of email can do for your program? 

    Emails about upcoming classes are just the beginning. You can also let students know when a class is in danger of being canceled or set expectations and help them get oriented. You can reconnect with students who haven’t registered for anything new in a while, or get feedback from students who have. 

    We’ll walk you through the five types of email you should be sending and offer some templates to help get you started. If you send all five, you may just find that students stay more engaged. That leads to higher satisfaction and more enrollments. 

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  4. How to Use Email Personalization To Boost Student Engagement

    Email marketing can be an efficient and cost-effective way to reach your students. The return on investment for email marketing is a staggering $44 for every $1 spent, according to a report from Campaign Monitor. That’s the good news. The bad news is that it can be difficult to make these emails feel personal and keep students engaged. 

    You probably don’t have time to write a unique email for each student on your mailing list, but you do want to show each student you care about them and their learning path. What is an education program manager to do? A smart email personalization strategy can help you stay efficient but still engage students.

    Striking the balance between efficiency and personalized communication is actually pretty easy if you follow some simple best practices. You don’t have to customize everything, you just need enough personalization to show students they matter to you. 

    We’ve gathered these 5 easy email personalization tips to help you save time while still getting maximum engagement from students.

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  5. Our Most Popular Software Integrations and How to Use Them

    A smart and capable person can achieve a lot on their own, but they can do even more if they’re well connected. We think it’s the same with software. Connecting CourseStorm software with the other tools and solutions you use regularly, means you can do more with less effort. Software integrations, as we previously explored, lift the burden of data entry so your team can focus on supporting students, patrons, and instructors.

    In this article, we’re introducing you to our top five most popular software integrations. These are the top five ways that our clients connect CourseStorm software with other digital and online tools. We’ll show you how they can save you time and money and give you some examples for why you might want to try them.

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  6. Best Registration Software for Classes – 9 Options Compared

    If you’re registering students for classes, you need software. But finding the best registration software for classes can be confusing. Every solution has different features and pricing models. Some are customized for specific learners and types of courses, while others seem determined to serve everyone. 

    How do you find the right fit for your program and students? We’ve compared nine of the best registration software solutions to make it easy for you to find the best online signup tool for classes. From adult ed to kids activities, we’ll walk you through available options and features to tell you where each of these solutions shines.

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  7. How Creativity Rules The World: 6 Lessons for Community Ed

    Creativity is the secret to success in any industry, says Maria Brito. She explores this idea in How Creativity Rules the World: The Art and Business of Turning Your Ideas Into Gold. As we read Brito’s insights, we couldn’t help but notice how many of them could apply to arts and community education programs. 

    You may think of creativity as an innate trait, or as something that happens in a flash of inspiration. Brito argues the opposite. She says, “creativity is a series of actions that bring about desired results. The operative word is action — creativity eludes those who sit down and wait for it to come.” 

    So take your first step toward creativity by reading this article. Inspired by Brito’s new book on creativity, we’ll show you six actions education programs can take to be more creative. Plus, we uncover three core skills you can pass on to your students.

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  8. Should Online Classes Be Continued After The Pandemic Ends?

    This pandemic will end. It may not be today or even next month, but the end is coming. Already, some adult, arts, and community education programs have moved back to in-person courses. This shift presents yet another decision point for programs: Should online classes be continued after the pandemic? 

    It might seem like online classes were part of your emergency response strategy and a return to business as usual would mean bringing students back into the classroom. Yet, getting back to normal may not be the right goal. Instead of thinking about online vs in person learning, you might consider how each one supports your learners.

    Here are five reasons you might want to keep online classes, plus how to decide whether online classes should be continued after the pandemic ends.

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  9. 4 Secrets To Help Sell More Arts Education Classes

    You want to reach new audiences with your arts education classes, but you’re not sure how to start. You have a small, dedicated student population, but you’re struggling to reach people outside that circle. It’s like there’s some secret to class marketing that you haven’t unlocked. Are you often wondering, how do I market my art classes? If that sounds familiar, we have good news.

    While working with arts education programs across the country, we’ve uncovered the secrets that can help you sell more classes. These four secrets will help you find more students and convince them to register. So, what are you waiting for? Let’s get started.

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  10. 6 Website Security Best Practices For Education Programs

    Your website is the hub of your program. Without it, attracting and registering students would be a lot harder. A secure website doesn’t just keep your program running, it also protects your students and your program’s reputation. Are you wondering, how do I secure my website and information? Fortunately, you don’t have to be an expert in website security to safeguard your site against bad actors. All you have to do is follow a few website security best practices.

    When students register for classes, you take on a responsibility. They entrust you with their personally identifiable information. At very least, the student’s name and contact information will be stored in your online registration system. Most likely you’ll have payment information as well. 

    In short, there’s really no way to support learners without collecting some sensitive data. That’s why you should discuss these six best practices with your web host to make sure your website stays as secure as possible.

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