Prices may be rising everywhere, but your mission hasn’t changed. You still want to provide personal enrichment and quality education opportunities to people in your community and beyond. That means you need to offer affordable classes while supporting the financial stability and long-term success of your program.
Achieving that balance might not be as difficult as you think. To start, expand your thinking beyond the list price of the course. We’ll share some tools and strategies you can use to keep classes affordable for the greatest number of students even if you do need to raise prices.
Think back to the last big purchase you made. How did you decide what to buy and who to buy it from? If you’re like most people, you probably talked to friends or read reviews. These methods of social proof helped you feel confident that you were making a good purchase. You can give your potential students the same confidence by collecting and sharing student testimonials.
We’ve already done a whole series on feedback and why it’s important, but testimonials are a little different. A testimonial is a statement endorsing your program or class. While feedback may be positive, negative, constructive, or neutral, a testimonial is always positive. To put it another way, feedback is about improving your program, testimonials let you tell people how great it is.
We’ll show you how to collect student testimonials and how to share them to help promote your classes.
Hi everyone! It’s Matt from CourseStorm.
I wanted to take a moment and give an update on some great new features we’ve been working on here at HQ. Some of these updates you’ll be seeing before the end of the month and for some other, larger updates we’ll be sharing more info throughout the coming months. It’s definitely an exciting and busy time for our team and we can’t wait to share it all with you!
If you agree that everyone deserves access to education, then you probably believe that accessibility is important. In physical spaces like classrooms and theaters, accessibility may take the form of ramps, elevators, or special seating. Maybe you have a sign-language interpreter available or offer assistive listening devices. But what about on your website?
Accessibility takes a different and sometimes less visible form in digital spaces, but it is just as relevant. To make learning accessible to everyone, you need a website that everyone can use. That means your website and your registration software need to be accessible too.
Unfortunately, website accessibility isn’t a given. Unless you’ve made a conscious effort to build an accessible website, you probably don’t have one. Course registration software and other online tools can also affect accessibility. Here’s how to make the whole course registration process more accessible.
Do you still distribute a printed catalog of your courses? These compendiums of course offerings have long been a staple of the education industry. Of course, in the modern world, when many of your course registrations likely come through online forms, you may be wondering if it’s still worth printing and shipping a physical course catalog.
The short answer is, yes. Printed course catalogs are still valuable in the modern world. In fact, if thoughtfully designed, they’re an integral part of the course marketing and registration process.
Before we dive into our best tips for creating and sharing high-quality printed course catalogs, let’s take a look at why print is still a powerful medium for course marketing in 2022.
If you’re in the market for online registration software, price is probably a primary concern. For non-profit organizations, the cost can be even more of a concern. Of course, price isn’t the only factor to consider.
Simply comparing pricing doesn’t take into account things like the time you save from having all the right features integrated. Sticker prices don’t show you how much your registrations will increase because of how easy this software is to use. You can’t measure time saved on a price comparison sheet.
If you’re suddenly wondering whether your registration software was such a good deal, don’t worry. We’ll walk you through the questions you should ask to understand how much your registration software is really worth.
The myth of learning styles has been haunting education for years. It’s the idea that you can help students learn by adjusting the format of your teaching to match the way students prefer to learn. Despite the popularity of the concept, there’s very little scientific evidence to support it.
If you want to help adults learn, you’re much better off focusing on adult learning theory. Adults seek out education and learning experiences to fulfill a handful of important needs. We’ll talk about each one and how you can use theories of adult learning to help your learners meet their goals.
But first, let’s bust the learning style myth.
While you may not usually think of your education program as a business, it can still benefit from a Google My Business account. In fact, any local organization that has direct contact with the public can claim a free business profile on Google. Your profile can help people discover your organization, quickly answer common questions, and offer social proof about your classes.
Since Google searches account for more than 83% of all internet search volume it’s worth your time to stand out in Google search. A business profile can help you:
- Take control of your business information
- Make sure no one else claims it
- Interact with students and respond to reviews
- Share photos and updates
- Access information about how people use your profile
Below we’ll show you how to put a Google My Business Account to work for your education program.
Email helps you market your classes and share essential information. You may already be sending marketing emails to students and potential students, but are you taking full advantage of what different types of email can do for your program?
Emails about upcoming classes are just the beginning. You can also let students know when a class is in danger of being canceled or set expectations and help them get oriented. You can reconnect with students who haven’t registered for anything new in a while, or get feedback from students who have.
We’ll walk you through the five types of email you should be sending and offer some templates to help get you started. If you send all five, you may just find that students stay more engaged. That leads to higher satisfaction and more enrollments.
Email marketing can be an efficient and cost-effective way to reach your students. The return on investment for email marketing is a staggering $44 for every $1 spent, according to a report from Campaign Monitor. That’s the good news. The bad news is that it can be difficult to make these emails feel personal and keep students engaged.
You probably don’t have time to write a unique email for each student on your mailing list, but you do want to show each student you care about them and their learning path. What is an education program manager to do? A smart email personalization strategy can help you stay efficient but still engage students.
Striking the balance between efficiency and personalized communication is actually pretty easy if you follow some simple best practices. You don’t have to customize everything, you just need enough personalization to show students they matter to you.
We’ve gathered these 5 easy email personalization tips to help you save time while still getting maximum engagement from students.