The Latest from CourseStorm

  1. Feedback: Analysis and Action

    What Do I Do With Feedback Data? Analysis and Action.

    This article is the fifth (and final) in our feedback series. In our first, we talked about how feedback can help improve your program in, “Why Your Program Can Benefit from Feedback (and How to Get It).” See also, “Where Does Feedback Come From?” , “What, How, and Whom Do I Ask“, and “Let’s Talk Tools.”

    Now that you’ve gotten feedback, what to do with it?

    First, let’s talk about something that makes a lot of people nervous when dealing with this step. “What if I find out something awful?” That’s a possibility, but what you don’t know may hurt your class enrollment, so do not let it be something that stands in the way of your improvement! The information you get, positive or negative, will be helpful. If reviewing the data begins to feel stressful, you may want to call in some backup. (Or you can take a break and read this great article from Inc. reminding you why, no, really, this is important and helpful and good for your program!) 

    Data analysis can be an intense and deep subject, but it’s not necessary to overdo it to understand your results. You need only enough to organize, analyze, share, and act. 

    You’re in the home stretch!

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  2. Feedback: Let’s Talk Tools

    What Tools Are Available for Getting and Managing Feedback?

    This article is the fourth in our feedback series. In our first, we talked about how feedback can help improve your program in, “Why Your Program Can Benefit from Feedback (and How to Get It).” In our second, we covered “Where Does Feedback Come From?” And we covered “What, How, and Whom Do I Ask” in our last article.)

    As we’ve discussed, there are many formats for gathering feedback, and plenty of goals to set. Whether you’re receiving program suggestions to increase class enrollment or looking for details about creating a great class registration process, there are tools available to help.

    Having and using appropriate tools will help keep your process organized and give you better data. Many of them are available for free or at a low cost to help you create, manage, and will even report the results of your questionnaires or interviews. We’ll cover tools for questionnaires and tools for in-person use, for both individuals and focus groups.

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  3. 8 Ways to Stage a Low Enrollment Intervention

    It’s an all-too-familiar story: you are offering a great class. The instructor is excellent. The material is solid, interesting, and useful. You’ve set it all up perfectly…but the class enrollment is still low. 

    It doesn’t matter what you’re offering, whether welding or watercolors, and a low turnout can be a stressful experience for anyone running an education program. 

    There are some tried-and-true ways to help maximize your outreach to get those classes full enough to run, and we’re sharing our own great eight with you. 

    Here are a few ways to boost your class registrations so you can run that class!

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  4. Feedback: What, How, and Whom Do I Ask

    What, How, and Whom Do I Ask to Get the Feedback I Need?

    (This article is the third in our feedback series. In our first, we talked about how feedback can help improve your program in, “Why Your Program Can Benefit from Feedback (and How to Get It).” In our second, we covered “Where Does Feedback Come From?”)

    Choosing Your Feedback Method

    There are many ways to get feedback, and each method is better for some kinds of information and data gathering than others.

    However, of equal import are the questions you ask and the way you ask them, which is what this article covers!
    In an ideal situation, we want to be sure we understand what participants expect, who to ask for feedback, and who invites that feedback. When we’ve defined those, we can plan out the ideal way to ask, the best method to use, and even who will manage that feedback.

    Thinking the process through will help create a better experience for everyone involved.

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  5. Three Places to Find Perfect Pictures for Your Program

    People often want to know where to find unique, stand-out photos to use in program marketing.

    You know that people are visual and that eye-catching graphics are an essential part of grabbing someone’s attention. Well-created images motivate and inspire us to make decisions, as do the words that accompany them, calling us to action.

    Having high-quality materials may seem out of reach, even though you know that your program enrollment would benefit from them. 

    Fortunately, there are many resources for finding and creating captivating images you can use to market your classes. We’ve talked about using Google Photos to find royalty-free images you can use for free, but that’s far from the only game in town! Here we’ll cover three of our favorite cloud-based image libraries where you can find stunning photos and pictures you can use at no cost.

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  6. CourseStorm Welcomes Four New Staff Members

    It seems that 2019 continues to be a year of growth for CourseStorm! 

    We’re happy to welcome employees in the third quarter of 2019 as Becky Willough, Lukas Forbush, Chris Suggs and Jeff Whitlow (pictured) join the CourseStorm team! 

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  7. How Often Should One Send Email Marketing Announcements?

    We often hear the question, “How often should I send email marketing announcements?”*

    (In fact, we got exactly that question during a recent webinar!)

    While the question seems straightforward, a single, perfect answer which can be universally applied doesn’t exist. Ask a dozen companies, get a dozen different replies. There’s no consensus in spite of impressive data gathering. Ultimately, it will be a little different for everyone, but we’ve thought about this question ourselves, and we have an answer we hope will help!

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  8. Announcing Automatic Email Marketing

    We often talk with representatives from programs that use CourseStorm, and a lot of times we notice trends regardless of the size or type of organization. Two of these have been on my mind lately:

    • It’s really important to advertise your classes if you want to maximize your registrations.
    • People who work at educational programs are really busy and really don’t want to spend time advertising their classes. There’s so much else to do!

    Seeing them together makes the geeky engineer gears in my brain start to turn. Is there a way we can help on both counts? We believe the answer is a resounding yes.

    Today we’re announcing the beta program of our latest feature: automatic email marketing. If you choose to enable this new feature on your site, we’ll periodically send an email to selected students advertising classes that we believe will be of interest to them. We use a number of factors to create personalized recommendations for each individual student, and we let students start a registration for their next class with just a couple of clicks.

    The best part? There’s nothing you have to do. We’ll choose the best times to send emails and the best matches for students, meaning you can spend your time making your program and your classes the best they can be.

    We’re excited to do everything we can to help your program grow and thrive. We hope automatic email marketing will be one more way to help you increase enrollments!

    UPDATE: We’re currently in the process of rolling out automatic email marketing to all CourseStorm sites. If you’d like to learn more how to enable it on your catalog, visit our help site.

  9. Feedback: Where Does Feedback Come From?

    Now that we know what feedback is useful, we’ll tease out the two types of feedback that you could receive. (If you missed why it’s useful, take a look at Why Your Program Can Benefit from Feedback (and How to Get It), the first article in our feedback series.)

    We’re always getting feedback. Sometimes it’s subtle, like body language or level of attention. Sometimes it’s obvious, like a class leaving all a-chatter about what they’ve just experienced. And sometimes it’s direct, like getting an email from a participant. Feedback can have a positive effect on the success of your program and your class registrations, so you really want it

    Observable feedback is important and useful, but it shouldn’t be the only tool in your toolbox! 

    What you are trying to accomplish also matters, and each kind of feedback method supports different data.

    Read more

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