After months of working behind the scenes, we are beyond excited to announce the single feature that has been requested by customers more than any other: the ability to register for multiple classes at once. We call it CourseStorm Cart. Read on to find out how to enable early access to the feature on your site!
Once your site is equipped with Cart, students can pick as many classes as they want from your catalog and register for them all in a single transaction. And because CourseStorm has easy tools to register your family and friends as well, you can register as many people for as many classes as you want with just a few clicks!
A couple of weeks ago we talked about the importance of loyal students. Now we want to delve deeper into how you can attain that student loyalty by using a thought experiment first developed by Airbnb called Seven Star Design.
These days giving something a rating of five stars no longer holds the same importance it once did. Where once, a five star rating meant that the company went above and beyond, these days five stars tends to mean that there’s nothing wrong with the experience. That’s a pretty low bar. So Brian Chesky, the CEO of Airbnb, set their goal to go beyond five stars. As he put it, “We wanted to build a product where you loved it so much you would tell everyone about it.”
Customer loyalty is a buzzword in many businesses. As an educator, you may not think in business terms all the time, but in some instances, it can be valuable to take a page out of the business playbook. Focusing efforts on increasing student loyalty is one of those instances. When you work in education, however, it can be hard to know what a loyal student looks like or why they’re important. If you’re teaching professional development courses, for example, you may not expect repeat students in your classes as they may achieve their educational goals quickly. This can make it feel like there’s no point in working to keep individual students happy once they’ve enrolled and paid for your classes because they’ll be gone so soon.
Despite the challenge of students who may only ever take one or two classes through your program, student loyalty remains an important factor in keeping enrollment rates high. Even if a student never comes back to your program, they will remain a part of your community.
Imagine you want to take an art class but don’t know where to go. The first thing many people do in this circumstance is to ask friends, family, and coworkers if they know any programs nearby that offer good art classes. The experience your students had in your program will directly impact who they think of when they are asked these sorts of questions and what they say in response. If you have done the work of ensuring student loyalty, it’s your name they’ll think of when recommending programs. This is how you grow your reputation in your community and increase enrollment.
So how do you develop loyal customers? Here are some quick and easy tips!
If it ain’t broke, don’t fix it: It’s a motto many of us live our lives by. Unfortunately, sometimes we get so used to doing things the same way we’ve always done them that we don’t notice the cracks and tears in the system. Think of that old swelling front door that you have to kick to close or the upstairs toilet that you have to remember to wiggle the lever on to keep the water from running. While this solution works for a while, over time the problem gets worse. At first, you tell yourself that you’ll hire a repairman or look up how to fix it yourself, but you get busy, and then you grow so accustomed to the inconvenience that it can be easy to overlook the fact that it’s costing you time and money.
The same may be said your current strategy for managing enrollment. It’s working okay–it’s been working for years–but is it still the most efficient, cost-effective solution for your needs? It’s easy to add registrants to a Google spreadsheet at first, but as your program grows, that spreadsheet grows as well. You start to lose track of who has paid and who hasn’t, and what started out as a simple solution has become complicated.Read more
The new year is right around the corner. For many, January 1st is a time for reflection and hope for the new year, but educators have an additional item on their docket: launching their new class catalog. We want your catalog launch to be easy and successful this new year. To make that possible, follow these four easy steps.
As some of you may know, we recently won our episode of Greenlight Maine, putting us one step closer to winning the $100,000 grand prize! We went head-to-head against the creator of College Helpers in front of a panel of three judges: Tom O’Donnell, the principle of Macpage; Mike Duguay, the executive director of the Harold Alfond Institute for Business; and Becky Conrad, the president of the LA Metro Chamber of Commerce. Each of us were given time to pitch our business, and we were judged not only on the quality of our pitch but also the long-term growth potential of our company.
We’re really excited to announce the launch of a pair of new features made especially for programs that run multiple sessions of the same class. They’re two of the most-requested features from users of CourseStorm: the ability to duplicate a class and to have multiple sessions for the same class. Both of these features are available starting today.Read more
Today, we’re excited to announce a brand new theme available to all CourseStorm customers and a slew of other goodies that we think are going to make your day to day much easier.
Brand New Theme
There’s a lot we can say about the new theme we’re releasing today (which we lovingly call “Stripes”). For instance, it supports all the great accessibility features we announced in recent weeks. It also features a wider and more simplified design that puts your brand and classes in the spotlight. But, honestly, the best way to experience it is just to see it in action.Read more
Our goal at CourseStorm is to create an impossibly simple way for everyone to register for classes online. From birthing classes to retirement planning, from Washington to Texas to Maine, from summer camps to corporate training, we’re thrilled to give such a diverse range of people access to education at their fingertips.
Over the past few months we’ve been putting a special emphasis on making online registration easier to use for individuals with disabilities. We’ve heard from a growing number of programs that accessibility is an important focus for them, and we couldn’t agree more. That’s why we’ve been working hard to make some changes to increase usability for those with accessibility needs.
There are plenty of marketing options available for educational organizations:printed brochures, take home flyers, newspaper inserts and more. The challenge is that these options and time consuming and for a budget-strapped organization, are usually out of reach. Rather than spending a large amount of time and resources on a big ad campaign, education providers should consider email marketing. According to Campaign Monitor, email marketing returns $44 for every $1 spent – that’s an amazing return for your time and money!