We often talk with representatives from programs that use CourseStorm, and a lot of times we notice trends regardless of the size or type of organization. Two of these have been on my mind lately:
- It’s really important to advertise your classes if you want to maximize your registrations.
- People who work at educational programs are really busy and really don’t want to spend time advertising their classes. There’s so much else to do!
Seeing them together makes the geeky engineer gears in my brain start to turn. Is there a way we can help on both counts? We believe the answer is a resounding yes.
Today we’re announcing the beta program of our latest feature: automatic email marketing. If you choose to enable this new feature on your site, we’ll periodically send an email to selected students advertising classes that we believe will be of interest to them. We use a number of factors to create personalized recommendations for each individual student, and we let students start a registration for their next class with just a couple of clicks.
The best part? There’s nothing you have to do. We’ll choose the best times to send emails and the best matches for students, meaning you can spend your time making your program and your classes the best they can be.
We’re excited to do everything we can to help your program grow and thrive. We hope automatic email marketing will be one more way to help you increase enrollments!
UPDATE: We’re currently in the process of rolling out automatic email marketing to all CourseStorm sites. If you’d like to learn more about how to enable it in your catalog, visit our help site.