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How to Make Your New Class Catalog Launch the Best It Can Be

by Matt James, Head of Product, CourseStorm

For most programs, a new class catalog launch is always right around the corner. We want your catalog launch to be easy and successful every time. To make that possible, follow these four easy steps.

Step 1: Call Attention

The old adage that a picture is worth a thousand words is perhaps even truer online. Photos add a personal touch to your website, making your class offerings tangible. Seeing photos from previous sessions of the class, or even just related to the subject matter, can make it easier for potential students to understand exactly what the class is about and to visualize themselves attending. For best results, use high-quality images to make your online catalog, and you, feel more professional and trustworthy. We offer a built-in, royalty-free image search for ease and convenience.

Step 2: Schedule It

Whether you’re celebrating with family and friends or just catching up on some sleep, we know you don’t want to have your hand on the mouse at midnight in preparation for launching your 2018 catalog. Luckily, you don’t have to. Our software makes it easy to schedule your catalog ahead of time and release it at exactly the right moment. You can work on your new catalog when it’s convenient for you. Then, when you’re ready to launch it, just set the date and we will take care of the rest, leaving you free to celebrate.

Step 3: Announce It

Once your class catalog is ready, the next step is getting students to see it. CourseStorm helps you track previous students and their contact information. Using this data, you can create a mailing list of previous students. Send them an email announcing your catalog launch. You never know which of your previous students may be looking to try another class, or which ones might have friends looking to take a class. Our built-in email system makes it simple for you to send your mailing out to everyone on your list.

Step 4: Post It

Social media can increase traffic to your catalog. It ensures students have your name in their mind when they consider their options. Using a professional link with a picture increases the chances that students will have a positive perception of you and be more likely to take classes with you.

Approaching your catalog launch with this easy checklist will ensure a stress-free start to your new year. Selecting high-quality images and scheduling your catalog release ahead of time will give your portal a professional appearance, while scheduling a mailing and posting to social media will ensure your catalog gets to the right people at the right time.