Just Released: The 2024 State of the Arts Report - Your Blueprint for Arts Education Success

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CourseStorm’s New State of the Arts Report Will Help Arts Education Programs “SOAR” in 2024

Abigail Green

February 15, 2024

Arts and culture play an important role in our lives. Millions of people in the United States participate in the arts each year, both by attending performances or exhibits and by creating art themselves. Arts education has a measurable positive impact on children both academically and socially. And arts organizations provide economic value for communities, among other benefits.

The pandemic hugely impacted arts organizations, forcing many to close. Of those that survived and thrived, many were CourseStorm customers. We dug into our data to find out why.

The pandemic had a huge impact on arts organizations. Many of them were forced to close, such as community theatres whose revenue was based on live performances. Many arts organizations that survived and even grew were those offering education programs, camps, and classes. And many of them were CourseStorm customers.

We dug into our data from more than 1 million class registrations from hundreds of arts programs to uncover patterns and strategies to help other education programs flourish. We’re sharing this exclusive data from CourseStorm along with insights from other trusted industry sources in our new State of the Arts Report, which we’re calling “SOAR.”

What’s in the State of the Arts Report (SOAR)?

Our goal in publishing this report is not only to showcase what’s working for CourseStorm customers, but to share insights and strategies that can help any arts education program thrive.

Our new report, SOAR, not only shares what’s working for our customers, but also offers insights and strategies that can help any arts education program thrive.

SOAR offers data-backed answers to questions like: 

  • What are the best days to offer arts classes?
  • Which are more popular, daytime or evening classes?
  • What type of arts program remained popular and even grew during the pandemic?
  • How far in advance do people register for kids’ classes during the school year vs. the summer?
  • Where should arts programs focus most of their digital marketing efforts?
  • What percentage of students are returning vs. new, and how do you keep them coming back?
  • How do you reduce class cancelations?

SOAR also includes valuable insights about the economic and academic benefits of arts education to the greater community.

Where Does the Data Come From?

CourseStorm has more than a decade’s worth of data from 1 million+ class registrations. This includes more than 250 customers in the arts, including Garrison Art Center, Miami Theatre Center, and Mainly Mozart Youth Orchestra. 

CourseStorm has more than a decade’s worth of exclusive data from 1M+ class registrations, including hundreds of customers in the arts.

In addition to sharing exclusive findings from our customer database, SOAR includes the newest data from industry sources such as the National Endowment for the Arts, Americans for the Arts, the Brookings Institution, and more.  

The robust report contains timely information and actionable strategies to guide arts organizations during this pivotal time in arts education. Whether you’re still struggling to bounce back from the pandemic or have more enrollments than you can manage, SOAR can help you navigate your challenges and thrive going forward. 

Who Is SOAR for?

This report is for anyone offering noncredit, open-enrollment enrichment classes in the visual or performing arts, or any programs offering similar classes outside of the arts that want to learn from their peers. It’s especially geared toward nonprofit arts and culture organizations that want to make data-informed decisions about:

  • How to save time and be more efficient
  • How to make their programs more cost-effective and profitable 
  • Where and when to promote their classes 
  • How to better serve their students 
  • How to reach more people and grow enrollments 

We hope the data in this report helps you make your classes even better and more valuable to your community. If you need support to ease your administrative burden and grow enrollments, CourseStorm is here to help.

Download the report today and SOAR in 2024!

Abigail Green

Abby has overseen content development for higher education degree programs related to education, technology, business, and healthcare. One of her first jobs after college was working with children’s programs for the Walters Art Museum in Baltimore, Maryland. She is an experienced and versatile writer and editor whose work has been published by Johns Hopkins, the University of Baltimore Alumni Magazine, and The Chicago Tribune.

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