A couple of weeks ago we talked about the importance of loyal students. Now we want to delve deeper into how you can attain that student loyalty by using a thought experiment first developed by Airbnb called Seven Star Design.
These days giving something a rating of five stars no longer holds the same importance it once did. Where once, a five star rating meant that the company went above and beyond, these days five stars tends to mean that there’s nothing wrong with the experience. That’s a pretty low bar. So Brian Chesky, the CEO of Airbnb, set their goal to go beyond five stars. As he put it, “We wanted to build a product where you loved it so much you would tell everyone about it.”