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Branding Basics to Help You Attract Your Ideal Learner
What do the Nike Swoosh logo, a Tiffany Blue Box® wrapped in white ribbon, and the Intel audio chime all have in common? They’re all examples of branding. Each one serves as a unique identifier that customers can recognize and identify with. Even without the marketing budget of these globally recognizable brands, your education program can still implement brand basics.
Branding is important because it distinguishes your organization or education program as unique, special, and worthy of attention. Consistently repeating brand elements creates a lasting impression in the minds of your students and helps to build trust and loyalty. We’ll introduce you to some branding basics so you can start to develop a branding strategy that capitalizes on your program’s uniqueness.
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Family Classes: Best Practices for Educating All Ages
Yoga with Grandma. Mommy and Me gym class. A Father’s Day fishing lure workshop. Multigenerational classes are a powerful way to bring together people of all ages and expand the reach of your educational program. Whether it’s an entire course built for family participation or a special session that invites kids and adults to share in an experience, family classes help to establish your presence in a community.
They also give families a reason to step away from their busy lives, put down their devices, and enjoy spending time together. That’s good for your program and your community. When you put your classes at the core of these positive experiences you create generations of satisfied learners who are likely to enroll again and again.
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How to Ask for Referrals for Your Education Program
Imagine students eagerly enrolling in your program without any significant marketing efforts on your part. It is possible, if you do one thing: learn how to ask for referrals.
Referrals and word-of-mouth recommendations are some of the most powerful marketing tools you have. In fact, 81% of people say they trust the advice of friends and family over the word of a business. By encouraging students to talk about your classes to their networks, you can build a steady stream of high-quality leads who may become loyal students.
When your students recommend a class to their friends and family, it’s not only an affirmation of your program. It’s also a way to increase engagement and build a sense of community among peers. We’ll share some tips on how to ask for referrals, as well as how to use them as part of your overall marketing strategy.
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Creative Ways to Find Savings and Funding for Nonprofits
Your nonprofit organization makes a big difference for the people and communities you serve. You want to impact as many people as you can, but your reach can only stretch as far as your budget will allow. Fortunately, there are valuable sources of funding for nonprofits if you know where to look.
Finding nonprofit funding sources takes time—an asset already in short supply for many programs. That’s why we’ve rounded up some of the best ways for nonprofits to make and save money. Many of these resources can also help introduce more people to your mission so you can grow your support network.
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7 Mistakes You May Be Making in Your Course Catalog
It might surprise you to know that your course catalog is a marketing asset—in fact, it’s one of your strongest ones. If you’re making some common course catalog mistakes, you might be losing students without even knowing it. Finding and retaining students is already a challenge. You don’t want your own program’s materials to turn students away.
Just as you give careful attention to your social media posts and your website content, your course catalog is equally deserving of the same treatment. We’ll review some simple steps you can take to avoid the most common course catalog mistakes and offer some quick fixes to produce a user-friendly catalog.
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5 Types of Workforce Training Programs Trending for 2023
The labor market changes so quickly that it can be hard to keep up with trends. These days, workers are switching occupations faster and more often than ever before. Forbes even renamed The Great Resignation “The Great Talent Reshuffle.” In this environment, the workforce training programs trending for 2023 are the ones that will help workers gain the needed skills for in-demand jobs.
Knowing what kinds of classes people are looking for can boost your enrollment and help your learners move toward meaningful career growth. We’ve identified some in-demand workforce training programs that you can add or expand in 2023.
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Growing Our Impact, Together
Hey everyone, it’s Matt again. In this month’s installment of CourseStorm Product updates, I wanted to switch gears a little bit and talk about the moves we’re making behind the scenes to create an even better experience for you and your students, so that you can continue to grow your impact in the world. Let’s dig in!
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The Latest CourseStorm Articles You Don’t Want to Miss
As we move into the new year, we’re very excited to look ahead and get a jump on the new projects we have lined up. But at this time it’s also important to look back and reflect on the things we’ve learned leading up to this point. At CourseStorm, we’re all about growth and we think the content we publish will help any program grow in a successful way.
That’s why we’ve gathered the latest CourseStorm articles you don’t want to miss from 2022. We think these topics are important to review as you move forward into the new year. We hope these refine your strategy for success, or if they’re new subjects for you, we hope you learn important aspects to consider when running your program. Enjoy!
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7 Creative Marketing Ideas to Promote Your Courses
The Super Bowl isn’t just a night to determine the National Football League champion. It’s also known for smart and creative ad campaigns. Sure, those companies have multi-million dollar budgets to help them come up with creative marketing ideas. But, you don’t need to spend a fortune to do some creative marketing of your own.
The adult learning market is projected to grow 12% by 2028. With a little innovation, that increased demand could turn into more interest in your offerings and more students in your classes.
Informal ed may not have a Super Bowl-esque event that brings competitors head-to-head in the ultimate marketing challenge. But social media, print media, and in-person events offer opportunities to show off your program. Here are 7 inventive and low-cost creative marketing ideas that will help promote your courses online and off.
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Unusual Classes To Inspire You To Expand Your Course Offerings
Making your courses to stand out is a challenge for any informal education program. We tend to talk a lot about marketing, but what about your course offerings? The right class can spark interest and get people excited about your program. That’s why many CourseStorm customers offer unusual classes.
When chosen with care, unusual classes can show students you understand their needs and interests. They make your course catalog more robust and set you apart from others offering classes in similar subjects. Plus, they create great entry points for new students to get acquainted with your program and its offerings.
What do we mean by unusual? We’ll show you.
