How To’s

  1. Should Online Classes Be Continued After The Pandemic Ends?

    This pandemic will end. It may not be today or even next month, but the end is coming. Already, some adult, arts, and community education programs have moved back to in-person courses. This shift presents yet another decision point for programs: Should online classes be continued after the pandemic? 

    It might seem like online classes were part of your emergency response strategy and a return to business as usual would mean bringing students back into the classroom. Yet, getting back to normal may not be the right goal. Instead of thinking about online vs in person learning, you might consider how each one supports your learners.

    Here are five reasons you might want to keep online classes, plus how to decide whether online classes should be continued after the pandemic ends.

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  2. 4 Secrets To Help Sell More Arts Education Classes

    You want to reach new audiences with your arts education classes, but you’re not sure how to start. You have a small, dedicated student population, but you’re struggling to reach people outside that circle. It’s like there’s some secret to class marketing that you haven’t unlocked. Are you often wondering, how do I market my art classes? If that sounds familiar, we have good news.

    While working with arts education programs across the country, we’ve uncovered the secrets that can help you sell more classes. These four secrets will help you find more students and convince them to register. So, what are you waiting for? Let’s get started.

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  3. How to Optimize Class Scheduling To Attract More Learners

    You have a course that’s underperforming. Maybe your whole program isn’t quite reaching its registration goals. Are learners not interested, or might the schedule be to blame? Inconvenient class scheduling can prevent even the most interested student from enrolling.

    Most of the advice on class scheduling is written for colleges and universities. It assumes that students have to take certain classes and are enrolled either full or part time. But enrichment, arts and culture, and adult education programs manage course schedules, too. 

    Enrichment students are different. Most take classes for fun or personal development. If class sessions are inconvenient or hard to access, they just won’t attend. So, you need to attract learners by offering classes on days and times that work for them. Not sure how to optimize your class schedule for non-traditional students? We’ll show you how.

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  4. How to Find Students on LinkedIn: Bright Ideas for Adult Ed

    You may not think of LinkedIn as a place to find students. It’s probably more familiar as a platform to search for jobs or hire a new employee. But, it’s also filled with professionals and job seekers.  

    Both groups are often eager to learn so they can advance their careers. In short, they’re ideal candidates for adult education programs. But how can LinkedIn be used for your adult education program? Making LinkedIn part of your online presence can connect you with these motivated learners. 

    Colleges and universities already use LinkedIn to find students. Many with great success. There’s no reason your adult ed program can’t follow their lead. Even if you’re not a LinkedIn pro, this post will show you how to find students on LinkedIn.

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  5. 5-Minute Crash Course in Instagram for Education Marketing

    You think you might want to try Instagram for education marketing. You’re wondering if and how Instagram can be used for education. You’ve heard that higher education programs are using it. Maybe it will work for community ed, community colleges, arts organizations, camps, and informal education programs like yours, too? There’s just one problem. You don’t really understand how Instagram works.

    Maybe you have a personal account, but you’re no Instagram guru. You follow a few big names and wonder how they do it. The good news is, you don’t need a digital marketing agency or pricey influencer to promote your program on Instagram.

    This article will give you the basics you need to get started on the platform. We’ll show you how to set up your Instagram account. Then we’ll tell you what to share and offer tips on finding your target audience.

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  6. How to Use Student Groups on Facebook to Boost Connection & Learning

    If you want to improve learner satisfaction and build the community around your program, student groups on Facebook are a good place to start. Not only do they offer a social forum, they also give you a direct line to what students are thinking and talking about. Whether you’re teaching theater or offering Certified Nursing Assistant training, groups can offer students a more positive experience.

    You’re probably already using Facebook for some of your social media marketing. That means you have a business page for your program. Starting a group is an easy next step. But before we show you how to use Facebook groups for students, let’s take a closer look at why you should. 

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  7. Social Media Metrics That Matter for Course Marketing Wins

    You know your program needs to be on social media. Apparently, that’s where course marketing is happening these days. But you’re not a professional social media marketer and it often feels like you’re posting into the void.

    Social media metrics can help you track your social media impact to see what’s working. They can also give you the insight you need to make smart decisions about what, where, and how to post.  

    Are you wondering how would you measure the right social media metrics? We’ll show you the metrics that matter for course marketing. For each one, we’ll talk about what it is and how to track it. Plus we’ll show you how to troubleshoot if you notice your metrics aren’t where you’d like them to be.

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  8. How to Cancel a Class Without Upsetting Students

    Sometimes you have to cancel a class. It’s not an ideal situation, but it’s one you’re almost certain to face at some point. Maybe the instructor got sick or the weather isn’t cooperating. Sometimes enrollment for the class is low and you can’t justify holding the session. Whatever the reason, you want to cancel the class without upsetting students who have already enrolled. 

    You might worry that disappointed students will seek out classes elsewhere. They might think your program is not dependable and hesitate to register again. You can minimize the impact of class cancellations by applying the four tips in this post. Plus, we’ve included a class canceled email template to help you write that tricky message.

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  9. How Theaters Can Boost Enrollment in Performing Arts Classes

    Increasing course enrollment can be a challenge for any course provider. It might be particularly challenging for theaters with arts education programs. The marketing plans and workflows you have in place for performances don’t necessarily translate into functional course enrollment tools. If your goal is to enroll more students in your community outreach classes in 2022 and beyond, this post is for you. 

    It’s been a tough couple of years for theaters. Maybe you’ve returned to in-person events, or maybe you’re still keeping things virtual. Either way, if enrollments in your theater arts classes haven’t reached the level you’d like them to, read on for some strategies to help you register more students.

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  10. Is Your Summer Camp Registration System Ready for 2022?

    You know you can’t wait until the last minute to start thinking about summer camp registrations. Kids and their parents are already looking forward to those glorious days of freedom and fun. They’ll be ready to register before you know it. Which is why now is the time to make sure your camp registration system is ready for them. 

    Think back to last year. Were you stuck managing a complicated camp registration system that overwhelmed employees and frustrated parents? Did your team waste a ton of time chasing down payments, consent forms, or other essential documents? Are you paying a monthly subscription fee for a program you only use six months out of the year? 

    If you answered yes to any of those, you might dread registration season. But there are actions you can take to simplify and streamline your process. Start here.

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