How To’s

  1. Use Google Images to Find Free Photos for Your Program

    “Where can I find images to use for my program?”

    This is a question that we often hear.  And usually, there’s a second, unspoken part of that question, “…for free?”

    Finding free photos to use when marketing your program can be a challenge.

    You’re looking for images to use in your program marketing that are:

    1. free to use and
    2. that you’re allowed to use and
    3. that you can use commercially.

    Fortunately, Google has a free tool to help make it easier for you to find images that work and it only takes five steps.

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  2. Enrichment Speed Dating – an Unforgettable Open House

    Fall in Love with…Woodworking?

    The room is crowded with people. There’s laughter in the air, and everyone is mingling. You’re at a table with a group of new friends, with one empty chair reserved for a special guest. A clear chime strikes in the air and an older gentleman joins your group, his hands rough and careworn. He offers a firm handshake to everyone and sits down. He places a stack of worn photos down, each one showing a beautiful piece of furniture.

    “Well,” he says in a voice touched with gravel, “You ever wanted to build your own kitchen table?” The minutes tear by as he speaks like a poet about woodworking and asks and answers questions. You realize that yes, yes you indeed do want to build your own table, but you never knew where to begin.

    The chime rings out again, and he moves on to a neighboring table. A young woman with rainbows in her hair takes his place. “Hi!” she chirps brightly, “did you know that I can totally teach you how to make the perfect French macaron?”

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  3. How To: Promote a Class on Social Media

    We know that everyone lives on social media these days. But did you know it’s also a great place to grow your enrollment?

    Social media is a popular place to promote classes. It’s free, easily accessible, and people spend tons of time using it. It’s a great place for people to talk, share, and get excited about what your program is offering. 

    We’ve designed CourseStorm to automatically format the classes you share to popular social media channels so all you need to do is add a little flavor text, the class link, and post it on your social network of choice, making it incredibly simple to share your classes and catalog with your audience.

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  4. Outgrowing Google Spreadsheets

    If it ain’t broke, don’t fix it: It’s a motto many of us live our lives by. Unfortunately, sometimes we get so used to doing things the same way we’ve always done them that we don’t notice the cracks and tears in the system. Think of that old swelling front door that you have to kick to close or the upstairs toilet that you have to remember to wiggle the lever on to keep the water from running. While this solution works for a while, over time the problem gets worse. At first, you tell yourself that you’ll hire a repairman or look up how to fix it yourself, but you get busy, and then you grow so accustomed to the inconvenience that it can be easy to overlook the fact that it’s costing you time and money.

    The same may be said your current strategy for managing enrollment. It’s working okay–it’s been working for years–but is it still the most efficient, cost-effective solution for your needs? It’s easy to add registrants to a Google spreadsheet at first, but as your program grows, that spreadsheet grows as well. You start to lose track of who has paid and who hasn’t, and what started out as a simple solution has become complicated.Read more

  5. How to Make Your New Year’s Catalog Launch the Best It Can Be

    The new year is right around the corner. For many, January 1st is a time for reflection and hope for the new year, but educators have an additional item on their docket: launching their new class catalog. We want your catalog launch to be easy and successful this new year. To make that possible, follow these four easy steps.

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  6. Get Started With Email Marketing For Educational Orgs In 5 Steps

    There are plenty of marketing options available for educational organizations:printed brochures, take home flyers, newspaper inserts  and more. The challenge is that these options and time consuming and for a budget-strapped organization, are usually out of reach. Rather than spending a large amount of time and resources on a big ad campaign, education providers  should consider email marketing. According to Campaign Monitor, email marketing returns $44 for every $1 spent – that’s an amazing return for your time and money!

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  7. Adding Your CourseStorm Online Class Calendar To Your Website

    Want an easy way to display a calendar of your upcoming classes on your website?

    For anyone who attends regular classes or anyone who wants to keep track of upcoming classes, viewing your courses in a calendar format is a convenient way to see upcoming classes at a glance.

    Here’s an easy step-by-step tutorial for adding a constantly updating Google calendar to your site, and the good news – it takes very little technical expertise!

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  8. Automating Class Enrollment – Comparing Google, Excel & CourseStorm

    Whether you work for an adult education center or plan summer courses at a library, you know one thing for certain: course planning and management is challenging enough without having to juggle dozens of paper registration forms and spend hours entering data into a spreadsheet.

    Automated enrollment streamlines the registration process, saving you time and reducing errors. Additionally, automated enrollment often increases enrollment by making the registration process easier for your students, who might pass on a class rather than mail in the registration form and payment. With the Millennial generation quickly becoming the average consumer, having the ability to register for classes, workshops or training seminars online is becoming increasingly more important.

    Let’s take a look at the pros and cons of some of the popular automated enrollment tools we find program managers are using.

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  9. How To Sell “Big Ticket” Courses – Offering Financing & Payment Plans

    While the average course price that crosses the CourseStorm platform is around $50, we also have many customers that specialize in “big ticket” courses. Often, these are professional credentialing classes required to maintain certifications for employment. Missing out on this essential training could be detrimental to an individual’s career, but due to normal life events like major homes repairs, a perfect candidate for the class may not have the cash available right away. The result is that folks who want to take a course have to save up and wait for the next scheduled class; or, they miss out altogether if it’s not offered again. For you, this means your classes aren’t full and you’re losing revenue.

    The good news is, you have the ability to offer students options when it comes to paying for big ticket courses. CourseStorm customers can make convenient payment plans available right from the online registration system, while any education business has the ability to offer payment plans by partnering with a third party financing company. has found that regardless of how you offer payment plans, the average order size of a small business that offers customer financing can increase as much as 120%!

    Let’s take a look at the two options.

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  10. How to Create Certificates of Achievement for your Students

    Hi everyone, Michael here!

    We hope the start to your August has been as nice as the recent weather in Maine! There’s been a lot going on here at CourseStorm and we’ve spoken with many of our education providers who are gearing up for fall registration. Needless to say, we’re excited to share some new developments with you as we get closer to fall registration season.

    In the meantime, we thought a quick tutorial on how to easily create certificates of achievement through CourseStorm would be helpful. We’ve noticed that a question many providers want to know is: how do you create certificates that students can earn after having completed a class? Well, we’re here to show you how!

    Let’s get started.Read more

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