How To’s

  1. Outgrowing Google Spreadsheets

    If it ain’t broke, don’t fix it: It’s a motto many of us live our lives by. Unfortunately, sometimes we get so used to doing things the same way we’ve always done them that we don’t notice the cracks and tears in the system. Think of that old swelling front door that you have to kick to close or the upstairs toilet that you have to remember to wiggle the lever on to keep the water from running. While this solution works for a while, over time the problem gets worse. At first, you tell yourself that you’ll hire a repairman or look up how to fix it yourself, but you get busy, and then you grow so accustomed to the inconvenience that it can be easy to overlook the fact that it’s costing you time and money.

    The same may be said your current strategy for managing enrollment. It’s working okay–it’s been working for years–but is it still the most efficient, cost-effective solution for your needs? It’s easy to add registrants to a Google spreadsheet at first, but as your program grows, that spreadsheet grows as well. You start to lose track of who has paid and who hasn’t, and what started out as a simple solution has become complicated.Read more

  2. How to Make Your New Year’s Catalog Launch the Best It Can Be

    The new year is right around the corner. For many, January 1st is a time for reflection and hope for the new year, but educators have an additional item on their docket: launching their new class catalog. We want your catalog launch to be easy and successful this new year. To make that possible, follow these four easy steps.

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  3. Get Started With Email Marketing For Educational Orgs In 5 Steps

    There are plenty of marketing options available for educational organizations:printed brochures, take home flyers, newspaper inserts  and more. The challenge is that these options and time consuming and for a budget-strapped organization, are usually out of reach. Rather than spending a large amount of time and resources on a big ad campaign, education providers  should consider email marketing. According to Campaign Monitor, email marketing returns $44 for every $1 spent – that’s an amazing return for your time and money!

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  4. Adding Your CourseStorm Online Class Calendar To Your Website

    Want an easy way to display a calendar of your upcoming classes on your website?

    For anyone who attends regular classes or anyone who wants to keep track of upcoming classes, viewing your courses in a calendar format is a convenient way to see upcoming classes at a glance.

    Here’s an easy step-by-step tutorial for adding a constantly updating Google calendar to your site, and the good news – it takes very little technical expertise!

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  5. Automating Class Enrollment – Comparing Google, Excel & CourseStorm

    Whether you work for an adult education center or plan summer courses at a library, you know one thing for certain: course planning and management is challenging enough without having to juggle dozens of paper registration forms and spend hours entering data into a spreadsheet.

    Automated enrollment streamlines the registration process, saving you time and reducing errors. Additionally, automated enrollment often increases enrollment by making the registration process easier for your students, who might pass on a class rather than mail in the registration form and payment. With the Millennial generation quickly becoming the average consumer, having the ability to register for classes, workshops or training seminars online is becoming increasingly more important.

    Let’s take a look at the pros and cons of some of the popular automated enrollment tools we find program managers are using.

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  6. How To Sell “Big Ticket” Courses – Offering Financing & Payment Plans

    While the average course price that crosses the CourseStorm platform is around $50, we also have many customers that specialize in “big ticket” courses. Often, these are professional credentialing classes required to maintain certifications for employment. Missing out on this essential training could be detrimental to an individual’s career, but due to normal life events like major homes repairs, a perfect candidate for the class may not have the cash available right away. The result is that folks who want to take a course have to save up and wait for the next scheduled class; or, they miss out altogether if it’s not offered again. For you, this means your classes aren’t full and you’re losing revenue.

    The good news is, you have the ability to offer students options when it comes to paying for big ticket courses. CourseStorm customers can make convenient payment plans available right from the online registration system, while any education business has the ability to offer payment plans by partnering with a third party financing company. has found that regardless of how you offer payment plans, the average order size of a small business that offers customer financing can increase as much as 120%!

    Let’s take a look at the two options.

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  7. How to Create Certificates of Achievement for your Students

    Hi everyone, Michael here!

    We hope the start to your August has been as nice as the recent weather in Maine! There’s been a lot going on here at CourseStorm and we’ve spoken with many of our education providers who are gearing up for fall registration. Needless to say, we’re excited to share some new developments with you as we get closer to fall registration season.

    In the meantime, we thought a quick tutorial on how to easily create certificates of achievement through CourseStorm would be helpful. We’ve noticed that a question many providers want to know is: how do you create certificates that students can earn after having completed a class? Well, we’re here to show you how!

    Let’s get started.Read more

  8. Effective Email Marketing Part 3: Crafting the Perfect Email

    Hello all, and welcome to our third and final post in our series on effective email marketing: (See our first and second posts). We’ve recently been enjoying a few beautiful July days here in Maine, and we hope (wherever you’re located), that you’ve been able to get outside and enjoy some fresh air and sunshine, too!  

    Even with this perfect outdoor weather, though, our team has been excited to get you the final installment of our email marketing series. As promised, this post will be all about how to perfect the art of the email.

    Ready? Let’s talk email!Read more

  9. Effective Email Marketing Part 2: Creative Tips and Tricks

    Hi, everyone, and welcome back from the long weekend! We here at CourseStorm hope you were able to enjoy the beautiful holiday by ringing in our nation’s Independence Day with loved ones, friends, and some great food; We certainly did!

    But even with long, relaxing weekends, our thoughts here at CourseStorm never stray far from trying to come up with new ways to help you make course registration impossibly simple. And with the summer now in full bloom, we’ve been hard at work, drafting up tips and tricks to help save you time, and grow your enrollments!

    We’d like to formally welcome you, then, to the second post in our effective email marketing series: (see our first post on how to build an email list). In this post we’ll be talking about some creative ways you can leverage your email list: for example, reducing cancellations for classes, increasing enrollments, and even having instructors help get the word out about your offerings.

    Are you ready to hear about the different ways you can add a boost to your programs through email marketing? Let’s dive in!

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  10. Effective Email Marketing: How to Build an Email List

    With simple, and effective communication in mind, we’d like to welcome you to the first post in a 3-part series on how to successfully leverage email marketing! In our experience, email marketing is one of the most effective ways to increase enrollment and build your program. Here’s why: 

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