How To’s

  1. How to Make an Effective Course Marketing Video (In 3 Parts)

    In the world of Snapchat, streaming television, and short attention spans, video can be an entertaining and engaging way to tell potential students about a course. A course marketing video can boost awareness of your course offerings and encourage registration. But any old video won’t do the job. Videos work best when you include the right elements to capture the attention of learners and invite them to enroll. 

    Three simple ingredients turn a simple course marketing video into a course registration magnet—the hook, branding, and call to action. Leave one of these essentials out of the mix, and you probably won’t see maximum results. So if your course marketing video efforts aren’t raking in the registrations, check that you’ve optimized all three parts. We’ll show you how. 

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  2. Marketing Courses as Gifts: An Easy Way to Sell More Classes

    Holidays and other special events like birthdays or anniversaries offer an opportunity for enrichment and education programs to sell courses as gifts. All you have to do is convince shoppers that your course will put a smile on the gift recipient’s face. It should be an easy sell.

    Popular wisdom tells us that experiences are better than things, especially when it comes to receiving a gift. According to a Harris Poll, 63% of US adults say they would prefer an experience gift over a material one. Meanwhile, more than half of U.S. shoppers believe giving experiences is easier than shopping for material gifts. 

    So all you have to do is make sure that shoppers think of your courses when they think of experiential gifting. Bonus points if you can show them the value of taking the course with the recipient. It’s pretty easy to market courses as gifts, all you need are these marketing tactics aimed at gift-givers. 

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  3. 6 Easy SEO Tricks to Search Engine Optimize Your Course Guide

    The secret to search engine optimization is there is no secret. There’s just a list of techniques you can apply to make your page more SEO-friendly. It comes down to user experience. The factors that Google is looking for when it decides on your page rank also make your course guide easier for potential students to find and navigate.  

    We’ve gathered six tips that will help search engine optimize any course guide to meet the latest Google standards. Why Google specifically? Because they account for more than 86% of the global search market share.

    You won’t find any advice about hiring a pricy SEO firm or rebuilding your entire website from scratch. These are real changes you can make today to improve your SEO performance. Because the truth is, when it comes to search engine optimization, small changes can make a big difference. Let’s start optimizing your course catalog.

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  4. 5 Questions to Help Trim Your Course Catalog and Improve ROI

    Deciding to remove a class from your course catalog is never easy. You’ve invested time and money to develop it. You may have an instructor or board members who have adopted it as a pet project. Former students may even speak fondly of it. Yet all of those reasons may not outweigh the practical considerations. 

    Every course you offer demands time and resources. Holding on to an underperforming course can stunt program growth and negatively impact how students perceive your program. That’s a situation you just can’t afford.

    If you’ve found this article, you’re probably thinking about cutting at least one course from your catalog. Before you make your decisions, we have five questions you should consider.

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  5. Publicity 101: How to Promote Your Class For Free

    When you think about ways to promote classes for free, you probably think of social media or blog posts. Both can be valuable channels for class promotion, but they’re not the only options available. Publicity in the form of local media coverage helps spread the word about your adult ed or enrichment courses. Members of the media can share information about your course with a much wider audience than you could reach on your own. 

    Journalists, editors, and media presenters have to keep up with everything happening in their communities and then make quick decisions about what might interest their audiences. Getting their attention isn’t always easy. Fortunately, there are some tried and tested ways to cut through the noise. Better yet, these strategies don’t have to cost you a thing. Let’s take a look at some proven ways to promote a class for free. 

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  6. Keep Students Coming Back: Quick Tips on Student Retention

    Keeping the students you have is easier than attracting new ones. They already trust you and they know how interesting or valuable your classes can be. But easier isn’t the same as effortless. Ensuring that your current students keep enrolling takes effort and planning.

    It all boils down to giving students a positive experience from registration through follow-up. You want to make it as easy as possible for them to enroll in your program. Then, offer the support and sense of community they need to keep coming back.

    Of course, all of that is much easier said than done. Fortunately, you don’t have to figure it out alone. We’ve found six ways to increase student retention and keep students coming back class after class.

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  7. Promote a New Class: 6 Parts Every Press Release Needs

    A press release is a powerful way to promote a new class. You might think that they’re old-fashioned, but writing a press release is still a good way to organize the information you want to share with the press. A well-written press release can grab the attention of journalists and editors. Plus, they’ll be more likely to run your story since you’ve already done some of the leg work for them.

    Press releases tend to follow a consistent format. It includes everything the editor needs to know to decide whether the story will be interesting to their readers. If you leave out an essential part, you’ve made their job a little harder. Since journalists often receive hundreds of pitches and emails a day, they’re unlikely to follow up on a press release that’s missing details. Here are the six parts of a press release you absolutely must include to promote your new class. 

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  8. How Education Programs Validate New Courses With Google Trends

    Whether you’re offering online classes or in-person workshops, you know the best way to maximize enrollments is to offer the right classes at the right time. That’s easier said than done. It can be hard to uncover what students are looking for. Of course, you could survey your existing students, but that won’t necessarily help you reach new audiences. So how can you validate new courses and program offerings to expand your reach? 

    The simple and free Google Trends tool is a powerful place to start. It can show you what people are searching for and help you gauge local, national, and international interest in subjects you might want to build classes around. Here’s how, and why, you might want to start your class validation process with Google Trends.

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  9. 3 Steps to Create Community in Online Classes

    Online learning brings students together across time zones and geography. But it can also leave learners feeling isolated. Without casual interactions and face-to-face communication, learners may not get the support they need to thrive. It’s up to instructors and administrators to help students overcome the digital divide and create community in online classes.

    Doing so is easier said than done. Every instructor has tricks for community building in a classroom, but those methods don’t always translate to an online space. Fortunately, in this case, the problem contains its solution. If you start early and act with intention, technology can help you create community in online classes. We’ve curated the advice from online teaching experts to provide a few ways that you can build community in your programs and classes.

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  10. Need Better Marketing Content? Ask Your Instructors!

    Here are 4 ways to get contributions from this valuable resource.

    Creating marketing content can feel like a never-ending task, especially if you have a small team. Marketing your classes with fresh and relevant content takes all of your resources. Yet there’s one valuable resource you might be overlooking—your instructors. They might not be marketing professionals, but they do have insight and knowledge that can help improve your marketing content.

    We’ve talked before about how instructors can help attract students by sending emails, making announcements, sharing on social media, and leveraging community connections. Instructors can also offer a unique perspective to help you create marketing content that feels personal and relevant. Here are four ways instructors can help make marketing content that boosts enrollment.

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