Imagine you need to buy a new washing machine. It’s been a while since you purchased one and you don’t have any strong preferences for which brand to choose. How do you narrow down your options? Most people will either get recommendations from friends and family, or go online and start reading reviews. Both approaches use the principle of social proof: looking at what other people are doing to decide on a course of action.
The principle of social proof can be a tremendous marketing asset because humans are social creatures. We tend to be influenced by the opinions and actions of those around us, both consciously and subconsciously. Your students are no exception. Let’s take a closer look at how you can use the principle of social proof to recruit students and sell classes.
You know you can’t wait until the last minute to start thinking about summer camp registrations. Kids and their parents are already looking forward to those glorious days of freedom and fun. They’ll be ready to register before you know it. Which is why now is the time to make sure your summer camp registration system is ready for them.
Think back to last year. Were you stuck managing a complicated camp registration system that overwhelmed employees and frustrated parents? Did your team waste a ton of time chasing down payments, consent forms, or other essential documents? Are you paying a monthly subscription fee for a program you only use six months out of the year?
If you answered yes to any of those, you might dread registration season. But there are actions you can take to simplify and streamline your process. Start here.
Your program couldn’t survive without its students. In fact, without students, there’s no reason for your program to exist at all. Their choice to register for classes literally keeps the lights on. With so many cheesy, difficult and expensive student appreciation ideas floating around the internet, what can you do to show students that you value their support?
You’re already off to a good start by offering quality classes that students need and want. But, if you want to do a little extra you don’t have to break the budget. The key to an effective appreciation campaign is to show students you care about them as individuals. So your efforts don’t have to be expensive or showy. Small, personalized acts can go a long way toward building student loyalty and helping to retain students. Here are six student appreciation ideas to show your students how much you value them.
You want to deliver on the promises you’ve made to students. That means offering quality classes and minimizing cancelations. Although weather or illness will sometimes result in last minute schedule changes, you try to keep your class cancelation rate as low as possible. No one likes to call off a class due to a lack of registrations.
Yet, sometimes it really is better to cut your losses and not hold a class so you can preserve resources and energy for something else. Your goal shouldn’t be to eradicate cancelations entirely. Focus instead on keeping your class cancelation rate at or below average. We’ll show you how.
The holidays can be hectic, especially if you have something to market. The weeks between Thanksgiving and Christmas are a prime time to promote classes as gifts or get students lined up for the new year. But what about the holidays themselves?
As you plan your holiday marketing strategy, you may tend to avoid scheduling messages to go out on the days just before Thanksgiving or in the week between Christmas and New Year’s Day. The thinking goes that people are focused on holiday celebrations and spending time with family. They probably won’t want to engage with marketing messages, right? But there’s one big problem with that logic — it doesn’t reflect how people actually behave.
We’ll show you how to plan a holiday marketing strategy that makes the most of people’s shopping and social media habits around the holidays.
Costs are rising everywhere. That means buying materials for your classes, paying instructors, and just keeping the lights on is more expensive than it used to be. Unless you have an endowment or other major funding source, and in many cases even if you do, it might be time to increase class fees to help bridge the gap.
Knowing you need to raise your prices is one thing. Actually making the change is another. You might be worried about upsetting students, or fear that raising your prices will make classes less accessible.
Those are reasonable concerns. But, in the long run, raising prices really can be in everyone’s best interest. We’ll show you why and how to raise your prices while keeping students happy.
Prices may be rising everywhere, but your mission hasn’t changed. You still want to provide personal enrichment and quality education opportunities to people in your community and beyond. That means you need to offer affordable classes while supporting the financial stability and long-term success of your program.
Achieving that balance might not be as difficult as you think. To start, expand your thinking beyond the list price of the course. We’ll share some tools and strategies you can use to keep classes affordable for the greatest number of students even if you do need to raise prices.
Think back to the last big purchase you made. How did you decide what to buy and who to buy it from? If you’re like most people, you probably talked to friends or read reviews. These methods of social proof helped you feel confident that you were making a good purchase. You can give your potential students the same confidence by collecting and sharing student testimonials.
We’ve already done a whole series on feedback and why it’s important, but testimonials are a little different. A testimonial is a statement endorsing your program or class. While feedback may be positive, negative, constructive, or neutral, a testimonial is always positive. To put it another way, feedback is about improving your program, testimonials let you tell people how great it is.
We’ll show you how to collect student testimonials and how to share them to help promote your classes.
Do you still distribute a printed catalog of your courses? These compendiums of course offerings have long been a staple of the education industry. Of course, in the modern world, when many of your course registrations likely come through online forms, you may be wondering if it’s still worth printing and shipping a physical course catalog.
The short answer is, yes. Printed course catalogs are still valuable in the modern world. In fact, if thoughtfully designed, they’re an integral part of the course marketing and registration process.
Before we dive into our best tips for creating and sharing high-quality printed course catalogs, let’s take a look at why print is still a powerful medium for course marketing in 2022.
Email helps you market your classes and share essential information. You may already be sending marketing emails to students and potential students, but are you taking full advantage of what different types of email can do for your program?
Emails about upcoming classes are just the beginning. You can also let students know when a class is in danger of being canceled or set expectations and help them get oriented. You can reconnect with students who haven’t registered for anything new in a while, or get feedback from students who have.
We’ll walk you through the five types of email you should be sending and offer some templates to help get you started. If you send all five, you may just find that students stay more engaged. That leads to higher satisfaction and more enrollments.