Do I really need a refund policy?
Well-written refund policies are vital for any business providing services to the public. A refund policy establishes expectations for both your business and customers and can protect you from potential financial losses and liability. Your policy lets registrants know what to expect should they need to cancel a registration. A signed or virtually acknowledged refund policy is also one of the best tools you can use to win a disputed credit card purchase known as a “chargeback.”
If you don’t have a refund policy now, it’s worth the time to create one, and it’s not a difficult process and it can have a serious, positive impact on your bottom line.
It’s an all-too-familiar story: you are offering a great class. The instructor is excellent. The material is solid, interesting, and useful. You’ve set it all up perfectly…but the class enrollment is still low.
It doesn’t matter what you’re offering, whether welding or watercolors, and a low turnout can be a stressful experience for anyone running an education program.
There are some tried-and-true ways to help maximize your outreach to get those classes full enough to run, and we’re sharing our own great eight with you.
Here are a few ways to boost your class registrations so you can run that class!
What, How, and Whom Do I Ask to Get the Feedback I Need?
(This article is the third in our feedback series. In our first, we talked about how feedback can help improve your program in, “Why Your Program Can Benefit from Feedback (and How to Get It).” In our second, we covered “Where Does Feedback Come From?”)
Choosing Your Feedback Method
There are many ways to get feedback, and each method is better for some kinds of information and data gathering than others.
However, of equal import are the questions you ask and the way you ask them, which is what this article covers!
In an ideal situation, we want to be sure we understand what participants expect, who to ask for feedback, and who invites that feedback. When we’ve defined those, we can plan out the ideal way to ask, the best method to use, and even who will manage that feedback.
Thinking the process through will help create a better experience for everyone involved.
People often want to know where to find unique, stand-out photos to use in program marketing.
You know that people are visual and that eye-catching graphics are an essential part of grabbing someone’s attention. Well-created images motivate and inspire us to make decisions, as do the words that accompany them, calling us to action.
Having high-quality materials may seem out of reach, even though you know that your program enrollment would benefit from them.
Fortunately, there are many resources for finding and creating captivating images you can use to market your classes. We’ve talked about using Google Photos to find royalty-free images you can use for free, but that’s far from the only game in town! Here we’ll cover three of our favorite cloud-based image libraries where you can find stunning photos and pictures you can use at no cost.
We often hear the question, “How often should I send email marketing announcements?”*
(In fact, we got exactly that question during a recent webinar!)
While the question seems straightforward, a single, perfect answer which can be universally applied doesn’t exist. Ask a dozen companies, get a dozen different replies. There’s no consensus in spite of impressive data gathering. Ultimately, it will be a little different for everyone, but we’ve thought about this question ourselves, and we have an answer we hope will help!
Now that we know what feedback is useful, we’ll tease out the two types of feedback that you could receive. (If you missed why it’s useful, take a look at Why Your Program Can Benefit from Feedback (and How to Get It), the first article in our feedback series.)
We’re always getting feedback. Sometimes it’s subtle, like body language or level of attention. Sometimes it’s obvious, like a class leaving all a-chatter about what they’ve just experienced. And sometimes it’s direct, like getting an email from a participant. Feedback can have a positive effect on the success of your program and your class registrations, so you really want it
Observable feedback is important and useful, but it shouldn’t be the only tool in your toolbox!
What you are trying to accomplish also matters, and each kind of feedback method supports different data.
If you’re like many programs, you’re running a tight ship with a small team. You are looking for ways to maximize your marketing impact in every area you can. That’s why we’re taking a moment to highlight two often-overlooked places that you can subtly market your program.
These tools are available 24/7 —and best yet, they won’t cost you a penny.
Why Is Feedback Important?
We know you. You want to have a program that people love; one that changes lives. You have the potential to do great things in your community —but aren’t sure that you’re going in the right direction. Perhaps your program is already great, and you want to keep that way. How can you find out how you’re affecting your students? How can you set achievable new goals?
In short, you want to know, “How do I help improve my program?”
The answer is simple, “Ask for feedback.”
However, we also understand that while “ask for feedback” is a simple statement, it can feel overwhelming and the questions can pile up quickly: How do I get the feedback that I need? What do I ask? When do I ask? How do I ask? What do I do with what I’ve learned?
We’re here to help.
It seems like every place you go online to post is shining with bright and interesting pictures.
It makes sense —people are visual, and eye-catching graphics are essential when grabbing someone’s attention. Well-created pictures motivate and inspire us to make decisions, boost the words that accompany them, and call us to action. Whether you’re creating content for traditional marketing, digital marketing, or blog posts —strong images will improve your marketing efforts.
Your program deserves awesome marketing. But you probably have to carefully tend your resources —both your budget and your time. Having high-quality materials can seem out of reach, even though you know that your program enrollment would benefit from them. And sometimes you want to make something to perfectly suit your program but don’t want to have to learn how to be a graphic designer to do it!
Fortunately, there are many resources for finding and designing captivating images you can use to market your classes. You don’t need to have special skills or a big budget to create striking, sharable image content with these two programs: Canva and Adobe Spark.
Video is a powerful marketing tool. It’s being used more and more on every digital platform available, and it’s become people’s favorite kind of content on social media.
But, you may think, “How can I produce videos? I have no time, equipment, or skills in this area! How am I supposed to manage that??”
Fortunately, there are programs to help you make videos quickly and easily —even if you’ve never done anything like it before— and they can look pretty darned impressive to boot!