You’re never too old to learn something new, and it’s never too late to embrace your creativity. That’s the idea behind creative aging: art programs for older adults that enhance their quality of life through music, visual arts, and other activities.
If you’re an arts organization, library, community center, or anyone offering educational programs to the community and you are not serving older adult learners, you’re missing a huge opportunity.
By 2030, older adults (aged 55+) will be the dominant age demographic in the United States. By 2034, older adults will outnumber children under age 18 for the first time in U.S. history, according to Census Bureau projections.
“If you want to meet the needs of your community, if you want to engage new audiences and attract new funding, it makes a lot of sense to be thinking about how to provide quality arts learning experiences for older people,” said Heather Ikemire, executive director of the nonprofit arts service organization Lifetime Arts.
But first, there are a few things you should know about reaching an audience of older learners.
What Is Creative Aging?
In case you haven’t heard it before, the term “creative aging” describes the use of arts and cultural activities to improve the quality of life for older people, Ikemire explained. The field encompasses many different approaches and is practiced all over the world. Lifetime Arts recently hosted the 2023 International Creative Aging Summit, which had 400 participants from 26 countries.
“While the approaches to the work vary, in its broadest sense it’s recognizing the power of creative expression—engaging older people in activities centered on creative and social engagement, and the power that has in terms of supporting quality of life, the process of aging well, and also transforming cultural mindsets around what it means to age,” said Ikemire.
Creative aging programming can happen in multiple disciplines (music, film, visual art), in multiple spaces (libraries, museums, senior centers), and remotely or in person.
Creative aging programming can happen in multiple disciplines, including music, film, theater, and visual arts, and in multiple spaces, such as libraries, museums, veterans homes, and more. Classes for older adults can happen remotely as well as in person, and can be free, paid, or subsidized programs.
Key Characteristics of Older Adult Learners
Older people are living longer and seeking meaningful ways to connect and continue to learn skills. But a watercolor class for adults aged 55+ should not be identical to a class for school-aged students. There are several factors that differentiate older learners from their younger counterparts:
Adult learners are autonomous and self-directed. “They vote with their feet,” as Ikemire put it. Educational programming has to speak to them and their interests or they’ll go find something else. The best way to offer programs they want? Ask them! “It’s incredibly important to listen to the older adults in your community,” Ikemire advises arts organizations.
Older people are goal-oriented. They’re not just looking for a hobby or something to fill the time. They want to learn and develop skills. The creative aging model used by Lifetime Arts focuses on professionally led instructional arts programming designed to build artistic skills over time. Participants have an opportunity to practice something and then keep applying it so they can see their skills improve.
They are seeking connection. There’s a reason creative arts programming typically takes place over a period of many weeks rather than one-time drop-in sessions. “There is evidence that shows that building social connection over time can actually lead to significant physical and mental health benefits for older people,” said Ikemire. Art classes for the elderly help to reduce social isolation and loneliness, among other advantages.
In a recent survey, 42% of U.S. adults aged 55+ said they were seeking more social connection in their lives.
A recent report on aging surveyed more than 28,000 U.S. adults aged 55+ and found that 42% said they were seeking more social connection in their lives. That percentage increased with age.
They may have barriers to participation. These may include physical limitations, such as hearing or vision impairments or an inability to stand for long periods. Transportation could be an issue, or time of day if they don’t drive at night. Or, there might be another popular class in the community that meets at the same time as yours.
Seniors are not necessarily tech-averse. If you’re offering an online class, or even online registration for an in-person class, you might assume that rules out older learners. That’s not necessarily the case. While some seniors may be unfamiliar with technology, many are more tech-savvy than ever, thanks to the pandemic. That said, there are some best practices for working with seniors that we cover in our post, 6 Tips for Teaching Tech to Older Learners.
Opportunities for New Revenue Streams
Offering arts programs for seniors not only benefits older learners in a community, but also can boost the bottom lines of the education programs. “It can be a really wonderful earned revenue stream for some organizations,” said Ikemire.
Many arts centers, museums, and theaters are empty during the day. This is especially true for an arts organization that has primarily been serving younger people with weekend classes and afterschool programs. Welcoming older learners into your space during daytime hours is a good way to bring in new audiences.
“When you see creative arts programming in action, it’s joyful. It’s incredibly powerful.” – Ikemire
Ultimately, these programs thrive when there’s institutional buy-in. A big part of making that happen is seeing these programs in action. Invite your staff, your board members, or other stakeholders to see creative arts programming in action.
“When you see it, it’s joyful. You get it right away. It’s incredibly powerful,” said Ikemire. “And there are incredible opportunities to grow audiences, to increase your budget, to find the funders for your work, and also to spark intergenerational connections between young people and older people.”
Examples of Successful Creative Aging Programs
When done right, arts programming for seniors can boost revenue and student loyalty. Here are a couple examples of successful programs for older learners.
Rumriver Art Center
Previously only providing youth classes, Rumriver Art Center in Minnesota decided to expand their program offerings to include arts education opportunities for adults 55+. These programs attracted so much interest that they had to add more classes and staff.
Over the course of two years, the center’s creative aging programming budget increased from zero to over 25% of their annual budget. Many of the students later became teachers, volunteers, and even employees after attending classes.
Forever Learning Institute
Another example of a thriving education program dedicated solely to older adults is the Forever Learning Institute (FLI) in South Bend, Indiana. For 45 years, FLI has engaged older learners through a robust catalog of enrichment classes covering all sorts of topics including dance, technology, literature, and foreign languages. The classes are taught by an all-volunteer faculty.
FLI is home to the Silvertones, a musical glee club for ages 50+, that performs at various community locations throughout the year, as well as the Solid Silver Dancers, who learn and perform dances from the 40s, 50s, 60s, disco, Broadway, and more. The course description for that class describes it as “a dance workout that is easy on the knees and made especially for us seniors. But still fun and sassy!”
It’s worth noting that courses that incorporate movement are especially important for older learners. Numerous medical studies have shown that the more physically active you are as you age, the healthier you’ll be for longer.
Creative Aging Resources for Arts Organizations
There are numerous resources for organizations interested in learning about and implementing creative aging programming, many of them free. The best place to start is Lifetime Arts’ website, The Creative Aging Resource. The site includes articles, case studies, presentations, and research on a wide range of topics related to arts education for older populations.
Lifetime Arts also offers Creative Aging Foundations On Demand, a free, self-paced online course designed for institutions and individuals seeking to run arts programming for older adults. The course includes instructional videos, practical program design principles, and information on developing partnerships with other community organizations serving older adults.
“Creativity is a human right for all of us throughout our lifespans.” – Ikemire
“This is a time for us as mission-driven organizations to think about how we can provide programming that can really enable all people, including older adults, to age well, to age in community, and to still contribute,” said Ikemire. “Creativity is a human right for all of us throughout our lifespans.”
CourseStorm counts a number of community education and arts organizations among our customers. Our mission is to streamline access to education to empower personal growth. Learn more about us and get in touch today to see how we can help your organization.