Author Archives: Brian Rahill

  1. The Power of Boredom

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    When’s the last time you remember being truly bored?

    That’s the question Manoush Zomorodi posed to us at the LearnLaunch Conference in Boston last month. Zomorodi, author of Bored and Brilliant, went on to explain that we get our most creative ideas when our mind goes on autopilot—when we’re taking a shower, for example, or driving our car on the way to work. When our brains are allowed to go into default mode, our subconscious makes itself known and makes new connections. In short, boredom unlocks our minds’ creative potential.

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  2. Get Started With Email Marketing For Educational Orgs In 5 Steps

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    There are plenty of marketing options available for educational organizations:printed brochures, take home flyers, newspaper inserts  and more. The challenge is that these options and time consuming and for a budget-strapped organization, are usually out of reach. Rather than spending a large amount of time and resources on a big ad campaign, education providers  should consider email marketing. According to Campaign Monitor, email marketing returns $44 for every $1 spent – that’s an amazing return for your time and money!

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  3. 4 Simple Ways Instructors Can Help You Attract More Students

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    Running classes, managing enrollments and trying to market all at the same time can seem overwhelming. However, you can get help filling your classes from an often overlooked resource — your instructors! Don’t forget your instructors are usually just as interested in filling classes, especially if there’s a minimum needed for the course to run. When they become your partner in the effort to promote their classes, everyone wins in the end.

    Here are 4 simple – and free! – strategies that your instructors can use to promote classes and attract more students.

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  4. A $2,000 “Grant” In AWS Cloud Services Credits Available For Nonprofits

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    Most of the nonprofits we work with are constantly on the lookout for ways to reduce costs and grow their programs. That’s why we had to share the news that Amazon Web Services (AWS) has recently partnered with another company called TechSoup Global (TSG) to connect nonprofits and public libraries with up to $2,000 worth of select AWS products and services.

    TechSoup is a nonprofit technology network that connects nonprofits with discounted or donated tech products and services. That list now includes the AWS Credits Program for Nonprofits.

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  5. Adding Your CourseStorm Online Class Calendar To Your Website

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    Want an easy way to display a calendar of your upcoming classes on your website?

    For anyone who attends regular classes or anyone who wants to keep track of upcoming classes, viewing your courses in a calendar format is a convenient way to see upcoming classes at a glance.

    Here’s an easy step-by-step tutorial for adding a constantly updating Google calendar to your site, and the good news – it takes very little technical expertise!

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  6. Automating Class Enrollment – Comparing Google, Excel & CourseStorm

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    Whether you work for an adult education center or plan summer courses at a library, you know one thing for certain: course planning and management is challenging enough without having to juggle dozens of paper registration forms and spend hours entering data into a spreadsheet.

    Automated enrollment streamlines the registration process, saving you time and reducing errors. Additionally, automated enrollment often increases enrollment by making the registration process easier for your students, who might pass on a class rather than mail in the registration form and payment. With the Millennial generation quickly becoming the average consumer, having the ability to register for classes, workshops or training seminars online is becoming increasingly more important.

    Let’s take a look at the pros and cons of some of the popular automated enrollment tools we find program managers are using.

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  7. Feature Announcement: Family Tax Information For Parents And Organizations

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    One desirable aspect of after-school child care and sports programs is that the fees are often tax deductible. However, gathering all of the necessary information come tax time can be a hassle for parents and organizations alike. Program directors are flooded with calls at the beginning of the year from parents that need tax ID numbers, receipts, and amounts paid for each child so that they can claim the Child and Dependent Care Credit (CDCC) on their tax returns.

    To make tax time easier for everyone, we are excited to announce a new feature that allows parents to retrieve the program’s tax information right from the registration system!

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  8. How To Sell “Big Ticket” Courses – Offering Financing & Payment Plans

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    While the average course price that crosses the CourseStorm platform is around $50, we also have many customers that specialize in “big ticket” courses. Often, these are professional credentialing classes required to maintain certifications for employment. Missing out on this essential training could be detrimental to an individual’s career, but due to normal life events like major homes repairs, a perfect candidate for the class may not have the cash available right away. The result is that folks who want to take a course have to save up and wait for the next scheduled class; or, they miss out altogether if it’s not offered again. For you, this means your classes aren’t full and you’re losing revenue.

    The good news is, you have the ability to offer students options when it comes to paying for big ticket courses. CourseStorm customers can make convenient payment plans available right from the online registration system, while any education business has the ability to offer payment plans by partnering with a third party financing company.

    FitSmallBusiness.com has found that regardless of how you offer payment plans, the average order size of a small business that offers customer financing can increase as much as 120%!

    Let’s take a look at the two options.

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  9. Increase Class Signups With Summer Camp Software

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    Summer camp season is here! The school year is ending, the weather is finally getting warmer, and kids everywhere are getting anxious to head off to camp.

    For camp administrators, the busy season is already in full swing. Fielding phone calls, answering emails, tracking registrations, following up on cancellation lists – just getting the campers registered is a full-time job in and of itself. Many camps still require parents to fill out a paper form and pay the registration fee by check. Others use email registration or Google forms, which simplifies the process a little but still requires time and effort on the part of the administrators and parents.

    Instead of spending hours on paperwork, wouldn’t you prefer to use that time to develop new programs, talk with parents, or work on marketing?

    We hear this a lot, and that’s why we decided to make tracking and managing camp sign-ups impossibly simple.

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  10. Growing Non-Profit Class Enrollments – How To Get Free Traffic From Google

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    Here at CourseStorm, we want our clients to be successful in all aspects of running their organizations. Sure, we try to make it easier by providing a simple course registration system, but another way we can help is by letting our clients know about a fantastic program where you can receive advertising grants for nonprofits from Google. With just a little bit of legwork, nonprofits can receive up to $10,000 per month in FREE advertising on Google.

    The program is called Google Ad Grants, and here’s what you need to know about it.

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