Grow Your Program

  1. Is Your Summer Camp Registration System Ready for 2023?

    You know you can’t wait until the last minute to start thinking about summer camp registrations. Kids and their parents are already looking forward to those glorious days of freedom and fun. They’ll be ready to register before you know it. Which is why now is the time to make sure your summer camp registration system is ready for them. 

    Think back to last year. Were you stuck managing a complicated camp registration system that overwhelmed employees and frustrated parents? Did your team waste a ton of time chasing down payments, consent forms, or other essential documents? Are you paying a monthly subscription fee for a program you only use six months out of the year? 

    If you answered yes to any of those, you might dread registration season. But there are actions you can take to simplify and streamline your process. Start here.

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  2. How to Reduce Class Cancelation Rates To Keep Students Happy

    You want to deliver on the promises you’ve made to students. That means offering quality classes and minimizing cancelations. Although weather or illness will sometimes result in last minute schedule changes, you try to keep your class cancelation rate as low as possible. No one likes to call off a class due to a lack of registrations. 

    Yet, sometimes it really is better to cut your losses and not hold a class so you can preserve resources and energy for something else. Your goal shouldn’t be to eradicate cancelations entirely. Focus instead on keeping your class cancelation rate at or below average. We’ll show you how. 

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  3. $10,000 in Micro Grants For Education Programs. Apply Now!

    CourseStorm is proud to announce the SPARKed Grant Program, a grant-based program awarding $10,000 in micro grants for education programs between $500 and up to $2,000 each. The application is open to any educational organization or business providing learning opportunities to the public, including for-profit programs. The deadline for applications is December 1 and awards will be announced in February 2023.

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  4. 3 Best Digital Marketing Channels for Informal Ed Programs

    When it comes to marketing your informal ed programs you have lots of options. From classic solutions like email to up-and-coming social media sites like TikTok, the opportunities seem endless. Unfortunately, your time and energy are limited. You don’t want to spend hours a day marketing on every channel, you want to focus on the one that works. So now you’re wondering, what are the best digital marketing channels for informal ed programs?

    Great question, and the answer is more straightforward than you might think. As part of our State of Informal Learning Report 2022 (SOIL), we dug into the marketing channels that moved traffic to sites using CourseStorm as their registration platform. With nearly 1 million registrations under our belt, we had plenty of data to explore. Our research revealed the three best digital marketing channels that informal ed programs can use to promote their classes. 

    Read on to learn what they are and how you can put them to work for your programs. 

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  5. Insights Into Informal Learning to Help Grow Your Program

    Informal learning rarely gets access to the kinds of industry-wide data that other sectors of education use to guide decision making. We don’t think that’s fair. After all, providers of informal learning are helping people grow and creating opportunities for students of all ages. Why shouldn’t you get the same access to information as higher ed and K-12 programs? 

    To help close this information gap, we at CourseStorm have compiled some of what we’ve learned from facilitating nearly 1 million class registrations to unearth patterns and strategies that you can apply to your programs. We’re calling it the State of Informal Learning Report 2022, or SOIL for short.

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  6. How to Collect Student Testimonials To Enroll More Students

    Think back to the last big purchase you made. How did you decide what to buy and who to buy it from? If you’re like most people, you probably talked to friends or read reviews. These methods of social proof helped you feel confident that you were making a good purchase. You can give your potential students the same confidence by collecting and sharing student testimonials. 

    We’ve already done a whole series on feedback and why it’s important, but testimonials are a little different. A testimonial is a statement endorsing your program or class. While feedback may be positive, negative, constructive, or neutral, a testimonial is always positive. To put it another way, feedback is about improving your program, testimonials let you tell people how great it is. 

    We’ll show you how to collect student testimonials and how to share them to help promote your classes. 

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  7. 4 Secrets To Help Sell More Arts Education Classes

    You want to reach new audiences with your arts education classes, but you’re not sure how to start. You have a small, dedicated student population, but you’re struggling to reach people outside that circle. It’s like there’s some secret to class marketing that you haven’t unlocked. Are you often wondering, how do I market my art classes? If that sounds familiar, we have good news.

    While working with arts education programs across the country, we’ve uncovered the secrets that can help you sell more classes. These four secrets will help you find more students and convince them to register. So, what are you waiting for? Let’s get started.

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  8. Social Media Metrics That Matter for Course Marketing Wins

    You know your program needs to be on social media. Apparently, that’s where course marketing is happening these days. But you’re not a professional social media marketer and it often feels like you’re posting into the void.

    Social media metrics can help you track your social media impact to see what’s working. They can also give you the insight you need to make smart decisions about what, where, and how to post.  

    Are you wondering how would you measure the right social media metrics? We’ll show you the metrics that matter for course marketing. For each one, we’ll talk about what it is and how to track it. Plus we’ll show you how to troubleshoot if you notice your metrics aren’t where you’d like them to be.

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  9. 6 Benefits of Enrichment Classes Every Director Should Know

    Education is transforming. Technology is evolving. Meanwhile, a pandemic is still disrupting everything from class schedules to the way we think about learning. In this environment, offering enrichment classes might not feel like a top priority, but it should be. Whether you’re running an adult ed program, an afterschool program, or the education department of a theater or museum, enrichment classes can help you fulfill your mission. 

    If your program is like most enrichment programs, the majority of your learners come from the local community. Giving back to that community isn’t just a nice thing to do, it’s also good for business. You can use these six benefits of enrichment classes as the basis for marketing campaigns, to encourage donations, or to inspire your team during difficult times.

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  10. 5 Advantages of Online Enrollment Systems For Arts Education

    Maybe the student enrollment system for your arts education program is less of a system and more of a loose collection of tools. You lose time and resources with every enrollment and you know something needs to change. Even so, you’re not sure those high-tech online enrollment systems are as great as they claim. You don’t want to invest in one unless you’re sure it’s worth it.

    So now you’re wondering: What are the advantages of online enrollment systems? Could they help your arts education program save time, avoid errors, and enroll more students? 

    We’re here to answer those questions. We’ll explore the five advantages of online enrollment systems to help you decide whether it’s worth investing in one for your arts education program. Plus, we’ll show you how you can integrate your online enrollment system with the patron management and ticketing systems you already have. 

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