Grow Your Program

  1. Need Better Marketing Content? Ask Your Instructors!

    Here are 4 ways to get contributions from this valuable resource.

    Creating marketing content can feel like a never-ending task, especially if you have a small team. Marketing your classes with fresh and relevant content takes all of your resources. Yet there’s one valuable resource you might be overlooking—your instructors. They might not be marketing professionals, but they do have insight and knowledge that can help improve your marketing content.

    We’ve talked before about how instructors can help attract students by sending emails, making announcements, sharing on social media, and leveraging community connections. Instructors can also offer a unique perspective to help you create marketing content that feels personal and relevant. Here are four ways instructors can help make marketing content that boosts enrollment.

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  2. Easy Marketing Tricks to Help Students Find Your Classes Online

    Students can only register for the classes they know about. To enroll more students, you have to get the word out about your course, but if you’re not a professional marketer, helping students find your classes online might seem like an overwhelming task. The good news is it doesn’t have to be. 

    Terms like algorithm, search engine optimization, and CTR might make your head spin. That’s okay. There’s still plenty you can do to help make your classes more visible online. It starts with thinking like your student. Where do they spend time online? What do they need to know about your course? Which words and images will capture their attention? These tips will help you answer those questions so you can reach your online class registration goals.

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  3. Boosting Class Enrollment with the FOMO

    Your students are busy people. They have jobs to go to, errands to run, and maybe kids, pets, or aging parents to care for. Even if they’re really excited about taking your class, getting them from interested to enrolled isn’t always easy. If you want to move class registration to the top of their to-do list, you need a motivator. Take a page from the retailer’s playbook and start cultivating the FOMO.

    This cutesy acronym stands for a powerful marketing tool—the Fear of Missing Out. It’s the realization that if they don’t act now, they might miss their chance. A few simple adjustments to your marketing messages can put FOMO to work for your class. 

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  4. 10 Ways for Busy People to Get the Word Out

    When your program has an important announcement to make, it’s helpful to have an advance plan for getting the word out. (For example, the launch of a new, easy-to-use class registration process!) 

    Because we all love saving time, this list uses the same basic information in many different ways. This efficient plan uses elements of your core content to suit each use, letting you get the word out in lots of different ways — and without lots of extra work.

    You’ll start by writing down the basics including what you want people to know (your key message) and any details that will help your audiences. Explain why it’s important, who is affected, and how someone can learn more. You can add details like quotes, benefits, and descriptions for different versions.

    Once you have that, here are 10 ways you can get that news out to the public! 

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  5. Software Integration Basics

    Ever notice how software sometimes seems to make everything move just a little faster? 

    You check your calendar and invite someone to a meeting via email with the click of a button. You visit a website and pay for something online with no waiting. You check your fitness tracker results in an easy-to-read chart in an app. You log into your credit card website to pay a bill and see your credit rating. You support a cause and seconds later invite your social media followers to do the same —without even leaving the thank you screen. 

    If you’ve ever observed perceived how smoothly these applications work together, you can probably thank an integration. If you’re noticing it more often, it’s likely because we’re surrounded by software applications which we use for everything from online meetings to records management to getting takeout delivered. And if you’ve never really thought about it, well, that, for an integration, is a job well done.  

    In fact, while on your way to this article you probably used several software integrations, some without even knowing!

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  6. Getting Started with SMS: Marketing Your Educational Program via Text Messages

    Educational programs used to using paper catalogs are experiencing extra challenges this year. Concerns over changing classes, postponements, cancellations, and the loss of public reading spaces like libraries and waiting rooms have presented a new marketing challenge. How can programs get their catalogs designed, printed, shipped, and in front of the learning community in a time like this?

    Now imagine sending your whole class catalog to someone for just five cents, and then knowing almost instantly if they’d looked at it. Seems almost impossible! Yet there’s a simple, accessible, and affordable way to get your community to your digital catalog — and you’ve probably already used it several times today: text messaging.

    Using text messages, your program can connect to students easily right where they are. And research indicates that it’s a preferred communication method for most mobile phone owners, who typically check their mobile phones 47 times a day! If you want to motivate an audience to check out your new class catalog or register for a new class, sending a text is a great way to elicit a response. 

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  7. Nine Types of Workforce Classes Trending Right Now

    We’re halfway through a transformational year — people from all walks of life have experienced radical changes in their lives, including their work lives. We’ve been following the trends and reading about the workforce’s changing needs as we start the curve into 2021.

    It makes sense that many people are looking to add skills that make them more valuable in the workforce. The Strada Center for Consumer Insights reports that 65% of surveyed workers expressed interest in education to provide them with more skills in their current career field, support a new career path, or pursue a personal interest. Based on our research (and in no particular order) here are nine in-demand workforce training topics that will be needed well into the future.

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  8. Three Ways to Use Your Recorded Classes to Increase Enrollment

    If your program has been holding classes online, chances are that you’ve recorded at least some of your class content. Most likely, you’ve provided it to students who missed a class or created the recorded sessions so some students can learn asynchronously.

    But did you know that your class videos may be able to do even more for you, providing you with content that you can use to increase engagement with your program and boost enrollments?

    We’ll cover three things that you can do to make the most of your recorded classes, including create an eLearning video course, edit into microlearning modules, and improve your program’s marketing.

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  9. Alternatives to the Traditional Classroom

    Educational programs have done an incredible job of finding new ways to connect with their learning communities, including accelerating online education. But what to do in cases when hands-on lessons are critical to what’s being learned? And what do you do when that’s what your students want? 

    “Our most popular classes are still what we’re going to offer face to face,” says Liesl Dees, Community Learning Center Director at San Juan College, “and that’s what our customers are wanting more of.”  

    One of the ways that programs have accomplished this is by using alternative spaces that meet health guidelines more effectively than traditional classroom spaces. 

    We’re sharing some four of the most interesting —and achievable— types of venues your program could use for in-person classes: outdoor areas, event locations, unused commercial properties, and municipal spaces.

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  10. Strengthening Your Fall Class Catalog

    New student needs are continually surfacing during these rapidly shifting times. Your program can rise to meet many of those needs with a little creativity and a fresh look at your class offerings. 

    You may discover that with a few small adjustments, you’ll be able to lead your students, communities, and organization into a strong fall. Here we offer some points to consider as you serve the ongoing and changing needs of learners.

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