Author Archives: Greg Shula

About Greg Shula

Greg has spent a decade analyzing business and marketing performance metrics of the companies he has worked with. He uses his analytical mind and investigative skills to find trends and simple answers from complicated data sets. Greg is also an amateur photographer who loves to capture nature from new perspectives.

1. 5 Jotform Alternatives for Arts Education Nonprofits Offering Classes

   July 24, 2024 10:53 am Leave a Comment

   You needed registration forms for your arts and education classes, and Jotform certainly had plenty of those. But now you’ve discovered that a smooth registration process requires more than a good form. Marketing, payment processing, and relationship building are all parts of the equation. You might be looking for Jotform alternatives because you’re tired of dealing with: 

   • Data in too many places – There’s a widget for this and an app for that, and before you know it, each part of your class registration and payment process is on different platforms that don’t always communicate with one another.

   • Time lost to repetition – Each class is different but you need certain core information for each. You’re tired of having to change each individual form when a single global change would be so much easier.

   • Marketing and registration lists don’t integrate – Before learners can register, you need to market classes so people know they exist. If only you could integrate your marketing and registration efforts to make life easier for your staff and learners. 

   We believe that arts and education organizations shouldn’t have to choose between easy form building and seamless marketing integration. That’s why we’ve put together this list of Jotform alternatives.

   See the difference for yourself. Start your free trial of CourseStorm today.

   1. CourseStorm

   Factor #1 – Easy Integration With Tools You’re Already Using So Your Data Is Always Where You Need It

   When you’re running an arts education nonprofit, there are many moving parts – your website, class calendar, donor lists … You may find yourself juggling half a dozen tools on a daily basis.

   CourseStorm simplifies it all by uniting the solutions you already use with a complete course registration system. You can use CourseStorm to build your class catalog, take registrations, and process payments. Our built-in automatic marketing tools also let you email learners or send SMS class reminders. 

   We know where our strengths lie, and we’re delighted to integrate with other software tools that also benefit your organization. From our WordPress plugin to the library of hundreds of integrations on Zapier, we play well with others. 

   

   CourseStorm can even connect your registrant data with your donor management system. We currently have integrations with Patron Management by Leap Event Technology (formerly PatronManager), Little Green Light, and Spektrix so you can see everyone who engages with your nonprofit, all in one database. 

   Imagine you want to send out an email promoting a special theater event outside the standard season. Of course you want your donors to know about it, but people who have taken your classes might also be interested. With CourseStorm integrations you have everyone’s contact information together. Donors, learners, and other customers can all get the news at the same time. 

   Factor #2 – Easy Customization by Class or Across All Classes

   Class registration forms should be flexible. They should ask for exactly the information you need and not waste time with questions that aren’t relevant. Yet you shouldn’t have to build a new form from scratch for every class. 

   CourseStorm lets you make global changes to all forms or a specific category of classes. When you need to, you can create a fully customized form for a class. You can build in liability waivers or add options that automatically adjust the registration price. 

   If you offer both classes for both kids and adults, you may need information about your child learners that just isn’t relevant for adult classes. For example, you may want to ask for the names of people who are authorized to pick up that child from class. 

   In that case, you can set up a kids-only question. Just visit the Customize Registration Form screen. Select Edit and add your question. Then select the Kids Only radio button. Once you save changes, the question will appear only if someone has a birth date indicating that they’re under 18. 

   

   Factor #3 – Built-In Email Marketing Specific to the Customer

   Marketing helps people discover what classes you have and gets them through the door. CourseStorm makes marketing simple. We use learner registration and purchase history to create automated email marketing for each customer. There are no lists to import and no campaigns to manage.

   If you want to send out more specific emails to all the students signed up for a certain class, for example, that takes just two clicks. 

   Imagine someone gets off work after a pressure-filled meeting. While commuting on the train, they’re browsing your course catalog in search of a creative way to alleviate their stress. They find a pottery class that looks interesting and add it to their cart. They haven’t finished the transaction when they reach their stop, and by the time they get home, the class has slipped their mind. Not to worry, they’ll automatically get an email reminding them to finish the registration and offering a couple of other classes they might be interested in. 

   See how you can make your life easier, save time, and increase enrollment by starting your free trial of CourseStorm today.

   2. Regpack

   Regpack is online registration software for events, camps, or courses. Their focus is on payment processing and data reporting. But you’re on your own when it comes to telling potential students about your classes. Regpack does not include marketing tools like automatic marketing emails. Instead of automating marketing to save time like CourseStorm does, Regpack expects organizations to use a separate marketing service or tool.

   Features: 

   • Online registration form templates
   • Payment forms
   • Automated billing

   3. Learning Stream

   Learning Stream is a corporate and nonprofit registration service designed for training management and class registration. It’s used by the University of North Carolina Chapel Hill and even Duke University Extended Education. However, because it caters primarily to corporate and higher ed organizations, the software may be more complex than most arts nonprofits need. Learning Stream costs a flat fee of $4,500 per year, even for the most basic plan.

   Features:

   • Virtual meeting integration
   • Tailored learning plans for each student
   • Integration with popular payment gateways

   4. Sawyer

   Sawyer specifically serves organizations offering children’s activities. It includes many of the class scheduling, management, and registration features you expect from class registration software. They even offer a kids’ class marketplace where parents can search for activity options in their area. While this provides ease of registration, it also means your classes are pitted head-to-head against others offered in the area and you’ll pay for the privilege. Sawyer charges a hefty percentage fee for any class registered through their marketplace. 

   Features: 

   • Family profiles
   • Real-time reporting
   • Automatic reminder emails

   5. Eventbrite

   Eventbrite is a global self-service ticketing platform made specifically for live performances and events. The free version of the platform makes it easy to quickly publish and promote an event. Since it’s built for events, Eventbrite lacks some basic class registration features like waitlists and student rosters. Communicating with former and current students is cumbersome. Eventbrite is great for one-off events, but lacks the community-building tools that class registration software offers. 

   Features: 

   • Custom online forms
   • Built-in marketing tools
   • Secure payment processing

   Find Your Jotform Alternative

   We hope you’ve found a Jotform alternative you’d like to explore. Whatever option you choose, remember that class registration is more than a sign-up form. It’s a whole system of tools that helps you market your classes, take registrations, and collect payments. 

   See a class registration and payment system in action. Start your free trial of CourseStorm today.

2. CourseStorm vs. Regpack: Which Is the Best Fit for Your Program?

   May 1, 2024 10:05 am Leave a Comment

   After a decade working with arts and community education programs, we’ve learned a thing or two about what they need from class registration and payment processing software:

   1. Easy tools to manage and communicate with every enrolled learner. Many software solutions charge extra to let you email learners directly. But registration software designed for education programs includes built-in student communication tools.

   2. Payment plans and other tools to remove financial barriers to class registration. Too many registration tools offer a one-size-fits-all pricing structure. However, the best class registration solutions recognize that flexible payment options break down barriers and help keep classes full.

   3. Seamless integration with the other tools organizations use. Some registration software tries to pretend that it’s the only tool you’ll ever need. But smart registration solutions recognize that you need the right tool for each job. They seamlessly integrate with other programs and software that you use everyday.

   4. Automatic marketing to boost enrollment and fill open seats without added effort. Marketing can be a full-time job, but most nonprofits don’t have the staffing for that. A good registration software tool automates marketing so your team can focus on its mission.

   If you’re ready to try a class registration and payment processing software that offers all of these benefits and more, start your free trial of CourseStorm today. 

   

   CourseStorm

   Function #1 – Manage and Communicate with Your Learner Roster

   Respond effortlessly to schedule changes and keep learners happy. With CourseStorm, you can easily view and edit learner rosters. Transferring students between classes, issuing refunds, and rescheduling a class can all be done with the click of a button. 

   You can easily email every learner to share vital information about the classes they’ve signed up for. We’ve even created a library of customizable email templates for all of your most commonly sent messages.

   When a class is full, CourseStorm automatically triggers the waiting list function.Visitors pre-register in case a space opens up. That way, your classes stay full and potential learners stay engaged. Your learners get what they need faster, and your team is liberated from time-consuming administrative work.

   Picture this: an instructor gets ill at the last minute and you have to reschedule the class. Oh no! With other software solutions you might have to call around, send individual emails, or post on social media and hope learners see it. Sounds like a lot of work doesn’t it? CourseStorm lets you easily email every student in the class and transfer their registrations with the click of a button.

   

   Function #2 – Make Classes Financially Accessible to More Students

   Learners sometimes hesitate to register for big-ticket classes that demand a lump-sum payment. Payment plans can help, but managing them manually is a nightmare. That’s why CourseStorm offers automated payment plans. 

   You can easily create custom payment plans for different classes. Students opt in at check-out and their card is automatically charged. If you need to adjust the payment options or due date, it just takes a few clicks. 

   The next time you offer that 8-week summer program, parents can opt into a payment plan and you don’t have to think about it again. They’ll be charged automatically at the intervals you selected and you’ll receive the deposits right on schedule.

   

   Function #3 – Seamlessly Access Learner and Donor Data

   Get the information you need exactly where you need it. The learners who enroll in your classes are more than students, they’re stakeholders and potential donors to your nonprofit. The right software integrations can help you better serve and tap into your network. 

   CourseStorm integrates with many of the tools nonprofits and arts organizations already use. Connect your student rosters with Patron Manager, Little Green Light, Spektrix, WordPress and more. Using the Zapier integration tool gives you thousands of potential connection points to make every task easier. 

   When it’s time to send out your annual appeal letter, you can cross-match your donor list in Little Green Light with your student rosters for the past year in CourseStorm so everyone who cares about your programs gets a customized appeal letter. 

   

   Function #4 – Automate Marketing So Your Team Can Focus on What Matters

   With social media, email, SMS and dozens of other marketing channels, getting the word out about your classes can feel like a full-time job. It doesn’t have to be. 

   CourseStorm’s integrated marketing solutions let you automate many essential marketing tasks. Send custom emails, text students to remind them about classes, and stay in touch with students between sessions. 

   When you’re ready to announce a new class, learners who have enrolled in similar courses can get an automated email offering them a chance to enroll. You might even decide to offer early-bird registration to your most loyal students. 

   Discover how these functions can save time and effort for your team, while keeping learners happy and engaged. Start your free trial of CourseStorm today.

   CourseStorm vs Regpack

   Regpack is web-based and offers some core registration tools including customized forms, group registration, and waiting lists. Yet it lacks functions that are especially useful for education programs. Student rosters, unlisted classes, and class pages are missing.

   The software includes some useful email tools. It lets you create custom emails to communicate with customers and guide them through the registration process. That’s great for managing the registration transaction, but less useful for keeping learners engaged over the long-term. 

   Regpack customers also can’t agree on whether the software is easy to use. Some say it is intuitive, and others find it confusing or difficult. Several reviews mention website glitches that result in lost information or user confusion. Customers on review sites have said that customer service tends to be slow and is only available via email.

   

   Pay for What You Get

   They say “you get what you pay for” but we think you deserve better. Many registration systems, Regpack included, charge a monthly fee per administrator plus payment processing. This makes them a difficult investment for programs that offer seasonal classes or have peaks and valleys in their registration cycle. 

   At CourseStorm, you only have to pay when a student actually enrolls. We don’t collect monthly fees or lock you into long-term commitments. Yet, you still get all the essential features your learners and instructors need.

   Test and See

   Choosing the right class registration software comes down to the experience you want to create for your students. Instead of a one-size-fits-all solution, you’re looking for the best fit for your program. Trying each solution for yourself may be the best way to decide. Start today by setting up your free trial of CourseStorm.

3. Jackrabbit Alternatives to Simplify Class Signup and Management

   April 19, 2024 9:57 am Leave a Comment

   Your theater or music school originally chose Jackrabbit class management software because your friends over at the dance school said it worked for them. Now you’re starting to experience the frustration of: 

   • Features that are unnecessary or just not useful for you, like uniform management and staff time clock.
   • Confusing options that create a repetitive and time-consuming process for completing a task.
   • Labor-intensive waitlists that require a staff member to monitor the dashboard and email students when a seat becomes available. 
   • Fees charged for students who aren’t even enrolled in a class. Jackrabbit charges you for both active and inactive students at the end of each month.

   The truth is that Jackrabbit is designed for dance and gymnastics classes, but even these programs sometimes get frustrated and start looking around for Jackrabbit alternatives. 

   The right class registration and payment software can transform the way you interact with your students and their parents. The best ones include all of the features you need, streamlined processes, and a clear fee structure that doesn’t charge you for registrations you’re not getting.

   Here are five Jackrabbit alternatives that might be a better fit for your students, their parents, and your program as a whole.

   Jackrabbit Class Alternatives: 

   1. CourseStorm
   2. Sawyer
   3. RegFox
   4. Regpack
   5. Jotform

   Ready to try a Jackrabbit alternative that simplifies class registration and fits nonprofit budgets? Start your free trial of CourseStorm today.

   

   #1 – CourseStorm

   Coursestorm is the simple class registration software that automates tedious administrative tasks so you can focus on giving your students the best possible class experience. 

   Built for nonprofit and arts organizations, CourseStorm includes everything you need and nothing you don’t. 

   We make it easy for parents to register their children and themselves in your classes, while never charging you for students who aren’t actually enrolled. 

   Here’s why arts organizations, music schools, and theaters are choosing CourseStorm.

   Marketing, Catalog, and Checkout Features You’ll Actually Use

   Uniform management might be handy if you’re putting on multiple dance recitals a year, but for the rest of us it’s a useless feature that just clutters up the software. You’re looking for the features that will be most valuable to you and your program, features like auto marketing, a class catalog website, and cart-based checkout.

   At CourseStorm, we’ve included all of the core features you need to market your classes and register students. Auto marketing emails make sure students and parents know about upcoming classes that may be of interest to them. Then course catalogs and cart checkout make registration seamless.

   Picture this, a parent opens their email to find a message from you telling them about your upcoming summer theater session. They’re excited because their kids took a theater class with you over April vacation and absolutely loved it.

   They click through and find your course catalog. They add the class to their cart, but figure they might as well explore your course catalog a bit more, since they’re already there. That’s how they discover that you’re also offering an adult improv class. They’ve always wanted to try improv, but never found the right time. 

   They add the improv class to cart and check out in one seamless checkout process. Just like that, you have two sign-ups for upcoming classes, all because you had the right features in place. 

   

   Edit All Your Forms From One Easy-to-Access Menu

   Class registration should be easy and intuitive. Too many steps or irrelevant questions, and registrants won’t bother to finish the process. But ease for the customer shouldn’t come at the expense of frustration for you and your team. 

   You should be able to easily customize registration forms, move students between classes, and even issue refunds if you need to. With CourseStorm, you can do all that and more, without digging through dozens of menus or being a technical guru. 

   Take our registration forms for example. They’re fully customizable and easy to change. You can make global changes that affect all registration forms by clicking “for all classes.” If you need to change the form for a group of classes you can choose “specific classes” or you can edit one form at a time for maximum customization.

   No more sifting through a huge list of options to find the one or two questions you need to ask. Just type the question, choose what type of answer you expect, and view a preview of the result. It’s that simple. 

   

   Automated Waitlists That Keep Your Classes Full Without Extra Effort

   You shouldn’t have to stare at your course management dashboard all day to notice when a spot becomes available in a waitlisted class. And you shouldn’t have to waste time calling or emailing potential students until you find one able to fill the seat. 

   In fact, you shouldn’t have to directly manage your waitlists at all. With CourseStorm, advanced Waitlist management ensures that your classes stay full without any extra effort from you. When a spot opens up, the software automatically notifies people on the waitlist. There are no buttons to push, no emails to send, and no notifications to monitor. It all just happens. 

   Sometimes it’s a busy Monday, when you have meetings to attend and work to do and you don’t open your course management dashboard all day. With CourseStorm, you won’t come in on Tuesday morning to find a notification waiting letting you know that a seat for a class has been open since yesterday. Instead, you’ll see that a student canceled and another took their place, all without any action from you. 

   

   Clear and Transparent Pricing Tied to Actual Enrollment

   Jackrabbit says they charge based on the number of students, but the truth is a little more complicated. Actually, they charge by family whether or not all members of that family are actually enrolled in a class. That means that if Luis, Isabella, and Sofia all sign up for violin lessons, but Isabella and Sofia pause their practice in the fall because they’d rather play intramural soccer, you’re still paying a monthly fee for all three potential students. 

   Not at CourseStorm. At CourseStorm you’re only responsible for the students who actually sign up for any given class. If Sofia doesn’t sign up, you won’t pay for her. 

   Her parents can still register her anytime using the information stored in their group account. So it’s still easy for her to start up lessons again in the winter. But your overall cost goes down when she’s not enrolled. 

   Experience the ease and simplicity of CourseStorm class registration and payment software. Start your free trial now.

   #2  – Sawyer

   Sawyer is a common Jackrabbit alternative because it is also focused on kids’ classes. They’re model is a little different. In addition to listing classes on your own website, you can also list directly on theirs. That’s great for visibility, but does pit you head-to-head against other programs in your area. 

   Like some other options, their pricing seems straightforward, but gets complicated when you look closer. Your monthly fee does not include the marketplace fee charged for signups that come through the Sawyer website. Those registrations can incur a fee of up to 30% of the registration price. Custom forms and waitlists are also premium options that require a higher monthly subscription fee. 

   Features and functions:

   • Robust marketplace
   • Focused on kids’ classes
   • Easy to use

   #3  – RegFox

   If you offer classes for both kids and adults, you might consider RegFox. This event registration software was designed for conference registration management, but also offers services for classes and camps. As a result, their features are well-targeted to even planners, but may miss the mark for some course providers. 

   They offer support for merchandise and product sales, social incentives, and editing and upgrading of existing orders. So, by all means, if you’re putting on a conference, choose RegFox. For arts and education programs offering classes, you might want a different solution.

   Features and functions:

   • Event focused
   • Merchandise and product sales
   • Social incentives for registration

   #4 – Regpack

   Regpack is another option designed for a different audience that has made its way into course registration. Initially focused on billing automation, Regpack offers tons of features related to payments and billing. They’re a good fit for subscription-based programs, where students pay a monthly fee for unlimited drop-in classes. 

   The main concern on customer review sites seems to be the customer support. Users complain that they can’t get the help they need and that the response time is slow. If you’re already a technical expert, that might not be a problem. 

   Features and functions:

   • Automatic course billing
   • Discounts and variable pricing for learners
   • Centralized registration database 

   #5 – Jotform

   Programs looking to simplify their registration system sometimes turn to Jotform. It’s a good solution for making fillable online documents that can take payments. However, it lacks the features that make registration and marketing seamless. 

   You can’t email all of the students in a specific class, manage waiting lists, or automate marketing. Registrants can’t update or change submitted information and there are no group or family profiles. Jotform is form customization software, but class registration is about so much more than a form.

   Features and functions:

   • Form building and customization
   • Simple interface
   • Integrates with third-party payment processing

   Test Your Jackrabbit Alternative

   We hope that this list has given you the information you need to start exploring Jackrabbit alternatives. The best way to tell if a solution is right for your program is to give it a test drive. If you’re ready to see the difference for yourself, start your free trial of CourseStorm today. 

4. Should You Use AI to Write Your Course Descriptions?

   April 17, 2024 10:01 am Leave a Comment

   With generative artificial intelligence making headlines all over the place, some education directors and their teams are wondering whether they should use AI to write course descriptions. After all, course description writing can be time consuming, especially for those who are not confident writers or have heavy workloads and limited time to be creative. 

   Does AI really save you time writing course descriptions, or are you better off looking for other ways to streamline your processes?

   This question of whether to use AI to write course descriptions is not an easy one to answer. It comes down to your goals, level of comfort with the technology, and ethical stance on generative AI tools. Plus, it’s worth considering whether AI really saves you time, or whether you’re better off looking for other ways to streamline your processes. Since we’ve heard this question several times from CourseStorm customers and the internet at large, let’s discuss it. 

   Can an AI Writing Tool Create Course Descriptions?

   The answer to this question is theoretically yes. AI tools will attempt to write pretty much anything you ask for. Whether they do a good job of it is another story.

   Every course description shares a few common goals: 

   • Get students excited about the class
   • Inform them about benefits and outcomes
   • Tell them where and how to register

   A quality course description does all of this in a couple of hundred words. It uses words and ideas that will resonate with the intended audience and convince them to take action. This is the standard AI writing tools have to meet.

   We tested two web-based, free generative AI tools: ChatGPT and Google’s Gemini. These are the most easily accessible options for nonprofits and small businesses. There are dozens of other tools out there, but many involve monthly subscription fees or desktop downloads. 

   The user experience for these sites is pretty simple. You visit the site, sign in, and enter your prompt into the chat box. A prompt is the question or request you’d like the technology to answer.
   

   The prompt: Write a class description for an adult improv class that includes “yes, and” improvisation, finding agreement, scene building, and team collaboration.

   ChatGPT: First Attempt

   The first result ChatGPT spit out was almost 400 words long, so we won’t reproduce the whole thing here. The opening line was: “Welcome to our Adult Improv Class where creativity thrives, laughter echoes, and spontaneity reigns supreme!” Which sounds more like the opening line of a game show than the start of a class description. 

   Second Attempt, ChatGPT

   One of the interesting things about ChatGPT is that you can ask it to try again and get an instant rewrite. Asking for something a little shorter gave us a much more manageable 95-word result. 

   Welcome to our Adult Improv Class! Dive into the exciting world of improvisational theater with a focus on “Yes, And” improvisation, finding agreement, scene building, and team collaboration.

   In this class, you’ll:

   • Learn the “Yes, And” principle: Embrace spontaneity and build upon your scene partner’s ideas.

   • Develop agreement skills: Enhance your ability to listen and create cohesive scenes.

   • Master scene building: Discover the essentials of crafting engaging narratives on the spot.

   • Foster team collaboration: Work together to create memorable comedic moments.

   Join us for a fun and rewarding journey into the heart of improv comedy!

   Missing Important Details

   This actually isn’t a terrible result. It seems to be factually accurate and looks like a course description. However, it lacks some of the essential information we’d like to see: 

   • An opening that hooks the reader
   • What students will gain from taking the course
   • A call to action

   The opening: “Welcome to our Adult Improv Class!” is just fluff. It doesn’t tell the reader anything. The second sentence isn’t much better, it simply lists the four skills covered in the class. It’s then followed by … a list of the four skills covered in the class. Neither of these lists get to the real benefits of the class. 

   The last sentence is trying hard to be exciting, but is also almost meaningless. What exactly is the “heart of improv comedy” and why should an adult want to discover it? 

   The longer-form ending was slightly better: 

   Whether you’re looking to boost your confidence, sharpen your comedic timing, or simply unleash your inner creativity, our Adult Improv Class offers a fun and rewarding journey into the heart of improvisational theater. Join us and embark on an unforgettable adventure where laughter knows no bounds and every moment is an opportunity to shine!

   While it produced a factually accurate result, there were lots of meaningless words. We give ChatGPT a C+ in course description writing.

   At least this version offers readers the outcome they can expect from the class: boost confidence, sharpen comedic timing, or unleash inner creativity. It’s still surrounded by a lot of meaningless words added simply to build excitement.

   Overall, we give ChatGPT a C+ in class description writing.

   Google Gemini: First Attempt

   Google Gemini is another free-to-use AI writing tool that many organizations have experimented with. The same prompt on Gemini gives a more promising result. It delivered about 200 words in a reasonable format. It certainly looks like a course description. 

   Unleash Your Inner Comic with Adult Improv!

   Have you always wanted to try improv comedy but felt too intimidated? Our adult improv class is the perfect place to start! In a supportive and fun environment, you’ll learn the fundamentals of improvisation, including:

   • The Power of “Yes, And” – The core tenet of improv is to agree with and build upon your scene partner’s ideas. We’ll explore how “yes, and” can help you create spontaneous, hilarious scenes.

   • Finding Agreement – Improv is all about creating a world together as a team. You’ll learn how to listen to your scene partners and find common ground to build upon.

   • Scene Building Techniques – We’ll teach you the building blocks of improv scenes, from creating characters to developing storylines.

   • Team Collaboration – Improv is a team sport! You’ll learn how to work together with your classmates to create scenes that are both funny and engaging.

   Benefits of Taking the Class

   In addition to being a lot of fun, improv offers a number of benefits, including:

   • Boosted confidence and public speaking skills

   • Enhanced creativity and thinking on your feet

   • Improved listening and communication skills

   • Stronger teamwork and collaboration skills

   Ready to Get Started?

   Sign up for our next adult improv class today! You’ll be amazed at how much you learn and laugh.

   Better Results, Subtle Issues

   This is a much better description right out of the box. It starts by speaking to one of the reasons people may be reluctant to sign up. Then it includes the skills actors will learn, defining terms that may not be immediately understandable to a novice audience. Finally, it lists the benefits of the class, which are essential points to convince adults that a class is worth taking.

   A closer read reveals some potential problems as well. The first line mentions that the reader might be intimidated, but the rest of the description doesn’t do much to overcome that objection. The phrase “supportive and fun environment” is inching closer, but it’s not going to convince a shy person to take action. 

   Then we get to those definitions and descriptions, and it turns out some of them may be missing the mark. The description on finding agreement includes the phrase “find common ground to build upon,” which feels more like a conflict resolution meeting rather than something that happens on an improv set. 

   Second Attempt, Google Gemini

   Unlike ChatGPT, Google Gemini does not offer a regeneration option. If you re-input the same prompt, you do get a different result. That result was clearly weaker than the previous one. It includes phrases like “Improv isn’t just about guffaws” and “springboard to hilarious spontaneity.” In fact, variations of the word “hilarious” appear four times in less than 300 words. 

   Pros and Cons: Using AI to Write Course Descriptions

   We can’t tell you whether you should use AI to write class descriptions. All we can do is present the pros and cons of using this technology.

   Why Use AI to Write Course Descriptions: 

   • It’s fast
   • You don’t have to be a skilled writer

   Drawbacks to Using AI to Write Course Descriptions: 

   • Results can be either bland or overly cutesy
   • You may need to spend more time editing and refining
   • Ethical concerns
   • Lacks your unique brand voice

   That last point is especially important. Learners have options. They can take classes online, travel to a different location, or simply stay at home and watch clips of “Whose Line is it Anyway?”

   Your brand’s unique voice and personality is part of what encourages learners to register. A human writer can draw on their own experience of learning. They may know what it’s like to live in your community or region and write from that perspective. 

   Just for fun, we asked Gemini to generate a class description suitable for a Midwestern audience. The results were … questionable. Let’s just say it opened with the line: Ever feel like you’re the life of the county fair but clam up in the city lights?  The “yes, and” approach was described as “like passin’ the gravy.” 

   Using AI for writing may alienate some potential students, since many artists and writers have strong objections to AI technology. 

   Generative AI programs may be able to write passable text, but they’re still missing a lot of the nuance that human writers bring. They also pose an ethical dilemma, especially for creative arts organizations. Using AI for writing may alienate some potential students, since many artists and writers have strong objections to generative AI technology. 

   How to Use AI to Write Course Descriptions

   If you do want to experiment with using AI to write course descriptions, get the best results with these best practices: 

   • Learn the technology. Writing a good prompt can go a long way. Learn how the technology works and how to write a prompt that delivers the results you want.

   • Edit before you post. Read the output carefully and edit where necessary. You should never copy and paste AI output directly into your class catalog. 

   • Double-check for the basic elements of a class description: These include a hook, benefits, and call to action. As we saw, many AI tools miss at least one of these.

   If you’d rather write your own course description from scratch, these examples and templates will help get you started. 

   Better Ways to Save Time

   We at CourseStorm are not averse to using AI to save time and solve problems — in fact, we are developing a new AI-powered feature that will simplify running reports on your education program.

   In fact, every feature of CourseStorm’s online registration software is designed to save time and reduce the administrative burden on your staff while improving students’ experience at the same time. It’s simple, intuitive, and easy to set up and use, even if you’re not especially tech-savvy.

   An arts education director who tried it told us, “I opened CourseStorm and built a class in 3 minutes!” But don’t take our word for it. Sign up for a free trial today and find out for yourself!

5. 4 Eventbrite Alternatives for Class Registration and Payments

   April 10, 2024 12:52 pm Leave a Comment

   Nonprofit arts organizations sometimes default to using Eventbrite for class registration because they’ve tried it for special events and it worked out okay. But pretty soon they start looking for Eventbrite alternatives, because they’re tired of using a tool that isn’t designed with classes in mind.

   Class registration requires different features than buying a ticket for an event, such as group registrations, waitlist management, and easily issuing transfers and refunds. 

   In over a decade helping nonprofit arts organizations register learners for classes, we’ve noticed some patterns in what they need from class registration and payment software. They all have to:

   1. Handle group or family registrations

   Arts organizations benefit when multiple learners sign up together. Registration systems should have built-in tools so groups of friends can sign up together and it’s easy for parents to enroll multiple kids.

   2. Communicate with students directly

   Registration programs designed for large-scale events rarely include tools that allow you to easily communicate with specific groups of registrants. Quality class registration software lets you email the learners in each class so you can provide information about their upcoming sessions.

   3. Manage changes in response to student needs

   Some registration programs are fine at taking registrations, but create confusion when plans change. Transferring students between classes or issuing refunds should be simple. Great class registration software lets you manage students’ personal, payment, and registration information securely and without calling tech support.

   4. Create and manage waitlists

   Waitlists are common for kids art camps and classes. In fact, 15% of arts classes offered by CourseStorm customers have a waitlist, double the average for all classes. Features like automatic waitlist opt-ins and notifications when a spot opens up can make it easier to fill every class, every time.

   Looking for Eventbrite Alternatives for Your Classes?

   To take back control of their classes, arts and education programs should look for software designed for class registration. They seek out solutions that let students and instructors easily communicate and manage registrations. The right class registration and payment software offers all the features they need without complicating the process.

   We’ll explore four Eventbrite alternatives to help you find the right class registration and payment processing solution for your program.

   If you’d rather see for yourself what all the fuss is about, start your free trial of CourseStorm today.

   4 Eventbrite Alternatives:

   1. CourseStorm
   2. Jotform
   3. Sawyer
   4. Regpack

   1. CourseStorm

   Advantage #1 – Adding Friends and Family Is as Easy as Typing Their Name

   Group registrations are an easy way to multiply your class registrations. If everyone who registers brings a friend, you can fill a class with half the work. But you could miss out on this benefit if your registration system makes it difficult to register multiple people at once.

   With CourseStorm, whoever is doing the registering just starts the registration as usual. Then they click +Add Person. If the registrant needs to enter a different phone, email, or address for their guest, they can. But it’s not required. The system automatically selects “use my info when contacting registrant.”

   No more double-entering info, no more frustration. That adds up to more registrations and happier learners for your program. Oh, and after a parent signs up their child for one class, the child’s information will be tied to their account. Next time they need to sign up multiple children, all they have to do is click the child’s name.

   

   Imagine a parent wants to sign up all three of their kids for your Intro to Set Design class. They shouldn’t have to enter their mailing address three times. Because you use CourseStorm, they can just enter the name and age of each child, and they’re done. It might just be the easiest thing a busy parent does all day.

   Advantage #2 – Instructors Can Email Their Entire Student Roster to Keep Learners Informed

   Learner engagement starts long before the first class session. Instructors may need to cancel a class, change the venue, or remind students to bring specific supplies. Whatever the reason, it should be easy for both instructors and administrators to email everyone who has signed up for a specific class. Too bad some registration software providers don’t see it that way.

   With CourseStorm, instructors can communicate with students one-on-one or as a group through email. All the instructor has to do is log in, view their roster, and click the “send email” button. From there, they can email all of the students currently registered in their class.

   And after the class is over, learners can receive automated marketing emails anytime you offer a class they might be interested in. That means your most loyal learners are the first to hear about upcoming classes. CourseStorm customers who use automated marketing emails attribute 14% of enrollments to this feature alone!

   

   Imagine an unseasonable snow storm is being forecasted for the weekend your class is scheduled. Rather than fielding dozens of phone calls asking whether the class is still happening, you can simply email all of the affected students with a clear plan of action. That leaves you plenty of time to get to the store to pick up some ice melt for the walkway, just in case.

   Advantage #3 – Manage and Adjust Registrant Information Without Calling Technical Support

   Life happens, and sometimes that means plans change. It shouldn’t take a computer scientist to make simple changes to class registrations. With CourseStorm, you can cancel classes, issue refunds, and transfer students between classes with just a click or two.

   All you have to do is open the Registrations screen. Click the learner’s name and their profile will appear. The action button in the top right offers you the option to issue a refund, transfer the student, or cancel and refund the class.

   

   That comes in handy when your student is registered for a drawing class that meets Tuesdays at 6:00 pm, but then finds out her work schedule has changed and she has to stay late for weekly meetings on that day. All she has to do is email you and you can click the button in her account to transfer her to the Wednesday class.

   Advantage #4 – Automate Waitlist Management to Fill Your Classes Without Overwhelming Admin

   A waitlist is a wonderful thing. It means that people are so interested in your class, they’re willing to wait to get in. But managing a waitlist can be a pain. You shouldn’t have to select specific people or make a special effort to sign in just to release spots.

   With CourseStorm, waitlists are automated. When a spot opens up, people on the waiting list for that class immediately get an email letting them know it’s time to register. There’s nothing for you to manage and no reason to give it a second thought. Your classes stay full on their own.

   Automatic waitlist management takes one more thing off your plate when it’s April vacation and you’re offering half-a-dozen activities that have garnered massive interest. Hopeful registrants won’t have to wait for you to find time to release open seats. And you can stay focused on preparing for those classes rather than juggling admin.

   By the way, if you often have waitlists for your classes, that might be a sign to either raise your prices or offer more sessions. Either way, you’ll know that the registration process is covered with CourseStorm.

   Experience how simple class registration and payment processing can be. Start your free trial of CourseStorm today.

   

   2. Jotform

   Since every class needs a registration form, it might seem like Jotform is a good solution. After all, it has “form” right in the name. And it’s true, Jotform is good at making fillable online documents and taking payments. But class registration takes more than a form.

   Sure, you can collect information. What happens next is the problem. It’s not easy to email every student who signed up for a particular class, and learners can’t update or change information that has been submitted. If you need to issue a refund, you’ll have to work with the third-party payment processor. All that can add hassle and complexity to what should be a simple process.

   Features and functions:

   • Form building and customization
   • Integrates with third-party payment processing
   • Autoresponder emails

   3. Sawyer

   If you’re running exclusively kids classes, you might consider using Sawyer. Their platform is designed for kids classes and camps. It even includes a proprietary marketplace where you can list your classes and events.

   Listing on their platform might give your classes wider exposure, but it also pits them against other similar classes both online and in your area. You’ll pay up to a 30% registration fee for registrations that come in through their marketplace. That means you either have to mark up your classes, making them less accessible, or take the hit to your income, which many nonprofits can’t afford because budgets are already tight.

   Features and functions:

   • Built for kids classes and camps
   • Proprietary class marketplace
   • Family or group registrations

   4. Regpack

   Regpack definitely has some class-focused features, but it was designed for billing automation. As a result, many of the tools and features focus on the billing aspect of registration. This makes them a good solution for subscription or membership based programs, but less ideal for general class registration.

   The good news is that they do have built-in email communication tools so you can contact specific groups of students. They also point out that this lets you automate payment reminders. All-in-all, if making and tracking money is your goal, Regpack is a good fit. If you’re more focused making it easy to register for and attend classes, you might want a different Eventbrite alternative.

   Features and functions:

   • Payment plans
   • Group registrations
   • Automated recurring billing

   Classes Are Not Events: Find a Better Solution for Your Registration Needs

   We hope you’ve found the right Eventbrite alternative to meet your needs and keep your learners engaged. The right solution doesn’t just take registrations, it also lets you communicate with students and manage their accounts easily. To see this kind of ease in action, start your free trial of CourseStorm today.

6. The Best Summer Camp Registration Software for Online Sign-Ups

   March 27, 2024 9:40 am Leave a Comment

   When summer camp registration season hits, you have to be ready. The torrent of forms, payments, and questions can leave your team floundering.

   Camp directors start looking for summer camp registration software when they get tired of:

   • Complex registration systems that confuse parents and frustrate staff members.
   • Wasting time chasing down payments or missing forms.
   • Manually managing changes to registrations, cancellations, and payment plans.
   • Paying monthly subscription fees for a program they only use a few months of the year.

   With the right summer camp registration software, you can ride the registration wave. Parents can register online with a self-service tool that liberates staff from the administrative burden. Say goodbye to frustrated parents, frantic last-minute calls, and lines wrapping around the block.

   Finding the Best Summer Camp Registration Software

   Here’s a look at 5 summer camp online registration software options so you can find the best summer camp registration software for your campers, parents, and staff.

   Registration Options Compared:

   • CourseStorm
   • Sawyer
   • RegFox
   • Jackrabbit
   • Regpack

   If you need a camp registration software that can simplify the process and make changes easier, start your free trial of CourseStorm now.

   CourseStorm

   

   CourseStorm is an impossibly simple class and camp registration software that’s flexible enough to meet unique program needs. Whether your camp is a supplement to the classes you run all year round, or a seasonal event that happens once a year, we have the tools you need to register campers while keeping parents and staff happy.

   Key Feature 1 – Registration and Payment Software in One Simple Package

   Paper forms, call-to-register, and parent walk-ins just don’t meet your needs anymore. If you’ve ever had to hire temporary staff or deal with phones ringing off the hook, it’s time for a better solution. Maybe you’ve tried using Google Forms and a third-party payment service, resulting in missed payments and mismatched records. Your staff and parents deserve better.

   With CourseStorm, you get a seamless all-in-one registration and payment solution. Parents can click a button to register and pay without ever leaving your course catalog. If they want to register multiple children, they can do that all in the same transaction.

   Payment plans are also built in. Parents can opt in to have funds automatically deducted from their account on pre-set dates. Suddenly, camp is more accessible and your staff is free to focus on campers rather than credit cards.

   

   Picture this: the registration window opens for your summer arts camp. Within minutes, your program is completely sold out and you have a waiting list. That might sound like a fantasy, but it’s a real experience from a CourseStorm customer. Within days, those payments are in their account and ready to be invested back into the camp.

   Key Feature 2 – Collect the Exact Information You Need Without Frustrating Customers With Unnecessary Requests

   Parents have enough on their plate without filling out unnecessary information on a one-size-fits all form. Make that the norm, and you’ll end up with frustrated parents and duplicate information to sort through.

   CourseStorm offers fully customizable registration forms that let you collect exactly the information you need and nothing more. Add links to your privacy policy and get parental consent with the click of a check-box. All of the information is securely stored in the user profile so they can easily update, change, or manage their registrations.

   

   If you’re offering both day camp and overnight camp, you’ll need additional information from your overnight campers. You might want to share a unique supply list or get consent for special programs and events. With CourseStorm you can easily build custom forms for each audience including all of the sign-offs and information sharing you need — and nothing you don’t!

   Key Feature 3 – Effortlessly Manage Changes and Additions Online

   Some camp registration software makes you dig through complex menus or even call customer service to change a reservation or issue a refund. At CourseStorm we believe your program and registrants should have full control over the process. You can manage registration changes, refunds, or even move campers between programs with just a few clicks.

   

   According to our 2024 State of the Arts Report about 15% of kids’ arts camps and classes have waiting lists. If you’re one of them, parents on the waitlist will be automatically notified when a spot becomes available for their child. Take back control of your registrations with CourseStorm.

   Just imagine it’s two days before the start of your Shakespeare in the park summer acting camp, when the weather stations start warning of a hurricane coming your way. You’re going to have to contact the families of 40 kids to let them know that camp is canceled. It’s not ideal, but you don’t have to panic because you have CourseStorm.

   With just a few clicks you can email everyone and offer a refund or transfer to another session. Everyone knows exactly what’s going on, and you can focus on preparing for the storm instead of fielding phone calls.

   Key Feature 4 – Affordable Software That Flexes to Fit Your Budget

   Summer camp season is short, but some software providers make you pay for your summer camp online registration software all year long. That doesn’t make sense to us. At CourseStorm, you only pay for the students you actually enroll. There are no contracts and no monthly fees. Just simple, transparent pricing that flexes with your registration levels.

   Maybe your museum-based arts education program only offers classes a few times a year. Summer camp is your biggest draw, but you also offer some sessions during spring break and in the lead-up to the holidays. CourseStorm will get a percentage of the registration fees you collect, but in the off months, you won’t owe us anything.

   If you’re ready to try the best summer camp registration software for arts and community education programs, you’re ready to try CourseStorm. Sign up for your free trial today.

   

   Sawyer

   Sawyer is built for kids camps and classes, which they list directly in the “marketplace” on their website. Registrations through those listings incur a 30% marketplace fee, which gets smaller as you upgrade your plan. You’ll also pay a monthly flat fee in addition to that marketplace charge.

   That price tag comes with some useful features. You can take registrations directly on your site, offer discounts, and integrate with Constant Contact or Mailchimp for marketing.

   Features and Capabilities:

   • Marketplace listings
   • Family profiles and group registration
   • Standard add-ons like early drop-off and late pickup
   • Weekly secure payouts

   RegFox

   RegFox is event registration software that also offers some functionality for camps. You can set up merchandise and product sale add-ons, which is great if you have tee shirts or other camp swag to sell. Other tools, like badge printing, are more useful for adult events.

   They do offer capability for onsite payments, design customization tools, and plenty of 3rd party integrations. Services like email marketing automation and text messaging come with an extra monthly fee attached.

   Features and Capabilities:

   • Check-in App
   • Social media plug-ins
   • Collect donations from your registration page
   • Lots of page design options

   JackRabbit

   Another kid-focused registration software, JackRabbit is designed for gymnastics, dance, swim, cheer, and music programs. This is a great solution for youth activity centers that already use it for their year-round classes.

   They offer a parent portal that lets parents track their child’s skill development and access account details. Parents can even watch classes with live streaming.

   Features and Capabilities:

   • Student skill tracking
   • Staff time clock
   • Uniform and performance management
   • Integrated point of sale system

   Regpack

   Originally designed for billing automation, Regpack has some useful tools for managing payments. They’re a great fit for subscription-based programs, but may be unwieldy for seasonal camps or day camps.

   Features and Capabilities:

   • Customizable registration forms
   • Payment plans
   • Campers can reserve spots without paying
   • Group registration

   When’s the Best Time to Choose Summer Camp Registration Software?

   Our SOAR report revealed that students register an average of 71 days before summer arts camps or classes, so you can’t put this off.  It’s time to pick the best summer camp registration software for your program. If you need a little more help deciding, start your free trial of CourseStorm today and test drive our camp registration software for yourself.

7. 5 Regpack Alternatives to Help You Manage Class Registration

   March 7, 2024 9:47 am Leave a Comment

   What makes Regpack users look for an alternative solution? Often it’s because they’re tired of using a tool that isn’t designed specifically for education programs, students, and instructors. They struggle with:

   • Poor-fit features that don’t quite meet their needs and require extra labor.
   • Time wasted doing marketing tasks that should be automated.
   • Lost data because their registration system doesn’t integrate with other services they use.

   To save time and frustration, education directors should look for software designed specifically for class registration. A solution is the right fit if it has the specific features instructors, students, and education programs need. This includes things like student rosters, automated marketing tools, and easy integration with the software you already use.

   We’ll help you fit your best-fit class registration solution by investigating 5 Regpack alternatives.

   5 Regpack Alternatives Worth Exploring

   • CourseStorm
   • Sawyer
   • Modern Campus
   • Jackrabbit
   • RegFox

   We’ll walk you through all of these options, but if you’d rather try a Regpack alternative for yourself, start your free trial of CourseStorm today.

   CourseStorm

   CourseStorm is a class registration software designed specifically for education programs. We’ve built in all the features nonprofit arts and culture and community education programs need to deliver a seamless class registration and payment process to their learners.

   

   Benefit #1 – Tools Learners and Instructors Need to Succeed

   Class registration is special. You have to meet the expectations of both learners and instructors while also getting the information your organization needs. Regpack tries to manage registrations for group travel, conferences, and classes all through the same software. As a result, it’s lacking some essential tools.

   CourseStorm’s class registration software includes student accounts, where your learners (or their parents) can easily manage their registration and payment information. Instructors also get special treatment. They can easily see who is registered and communicate with all the students in their class through integrated email tools.

   

   Imagine an instructor for an ongoing life drawing class wants to remind students to bring a photo of a pet to their next class. With CourseStorm, they can easily draft and send an email that goes out to all of the students signed up for that class.

   Benefit #2 – Automated Class Marketing Connects Learners With Their New Favorite Class

   Successful education programs don’t just sell individual classes, they build ongoing relationships with students. Regpack gives you transactional emails, but that’s not enough to maintain a long-term relationship.

   CourseStorm’s automated personalized class marketing emails keep students engaged by automatically notifying them of classes they might like. It also lets them know if a class is in danger of cancellation due to low enrollment and can send automatic SMS reminders about upcoming classes.

   

   A student who enrolled in last month’s Intro to Beadwork class might also be interested in your upcoming Beaded Earrings course. CourseStorm will automatically email them to let them know about that and any other classes they might find interesting without you having to lift a finger.

   Arts programs that use CourseStorm’s automated emails to send students personalized class recommendations attribute 14% of enrollments to this feature alone.

   Benefit #3 – Easy Integration With Other Tools You Use Everyday

   Much as we’d love to have one software solution to rule them all, the truth is that most education programs need multiple tools to keep things running. You need to be able to transfer data between various tools, something Regpack does not do easily.

   CourseStorm integrates with many of the software solutions you already use and depend on. Get WordPress plugins, use our calendar feed, or access thousands of app integrations through Zapier. Because we’re designed with nonprofit programs in mind, we also integrate with PatronManager and Little Green Light. All of these integrations help your data flow smoothly between software tools, so it’s always exactly where you need it.

   

   How do integrations help you? Here are a few examples: If you’re running the education program for a theater company, you might use PatronManager for ticketing and fundraising, Google Calendar to schedule classes and events, and WordPress to run your website. CourseStorm integrates with all of these and thousands of other apps so you never have to waste time manually reentering data.

   Explore a Regpack alternative that offers all of this and more. Start your free trial of CourseStorm today and experience the difference for yourself.

   Sawyer

   Sawyer is a kid-focused solution designed for camps, classes, and events. They offer an embed option so you can include class listings on your website, but their core offering is a class listing on the Sawyer site.

   This pits your classes head-to-head against others in your area. Parents can easily see and compare classes from multiple education programs. If you opt for their basic plan, you’ll pay a marketplace fee of 30% per registration.

   Features and Capabilities:

   • Class marketplace on their website
   • Group registration and family profiles
   • Basic reporting

   Modern Campus

   Modern Campus offers an enterprise-level solution with a price tag to match. Their focus is firmly on higher education. This makes it a great solution for colleges and universities offering non-degree programs, but a bit costly for the rest of us.

   Designed for “non-traditional student management,” this platform helps you manage student schedules, marketing, reporting, finance, curriculum and credentialing. It’s ideal for campus-based education programs and the students that enroll in them.

   Features and Capabilities:

   • Campus maps and virtual tours
   • Non-traditional student management
   • Digital credentials to share with employers

   Jackrabbit

   Jackrabbit focuses on schools or youth activity centers that offer gymnastics, dance, swim, cheer, or music programs. Their features are tailored for these types of programs and students.

   A front desk point-of-sale system helps with merch selling. Skills-tracking features allow instructors to share student progress with parents, and the built-in timeclock helps administrators track instructor work hours.

   Features and Capabilities:

   • Built-in costume and recital management
   • Staff time clock
   • Skills tracking through parent portal

   RegFox

   RegFox is well-suited to event registration, but may be a less attractive option for class registration. Their event page builder is ideal if you’re doing a few high-volume events a year. You can spend the time you need to build out an inviting event page.

   On-site check-in tools, support for merchandise and product upselling, and email-drip campaigns are all valuable for yearly events that draw big audiences. This software might be an ideal alternative to Eventbrite or Cvent, but doesn’t have everything students and instructors need.

   Features and Capabilities:

   • Attendee management
   • Real-time event analytics
   • Up-selling and merchandise add-ons

   The Regpack Alternative You’ve Been Searching For

   By now, we hope you’ve found the Regpack alternative you’ve been looking for. If you’re still on the fence, maybe some experiential learning can help you decide. Start your free trial of CourseStorm today.

8. Choose the Best Registration Software – 5 Options Compared

   February 29, 2024 10:40 am Leave a Comment

   Education directors at nonprofits usually turn to class registration management software because they’re:

   • Ready to move away from manual payments and inefficient registration systems
   • Seeking time savings and want an efficient system to promote classes
   • Looking for a streamlined process for canceling classes and issuing refunds
   • Under pressure to provide better reporting and proof of impact

   Registration software saves time and reduces errors by allowing attendees or students to directly input their information. The best registration software systems also allow you to create reports and sync registrant data with other software including email, donor management, and event ticketing tools.

   How to Find the Best Registration Software for Your Organization

   We’ve compared 5 of the best registration software solutions. Our goal is to help you find the one that fits your needs. From adult education to kids camps and activities, we’ll walk you through the available options and show you where each one shines.

   If you’d rather skip the list and try a solution for yourself, start your free trial of CourseStorm today.

   Options Compared:

   • CourseStorm
   • RegFox
   • Regpack
   • Sawyer
   • Jackrabbit

   CourseStorm: Best Registration Software for Classes

   

   CourseStorm is the impossibly simple class registration software designed to help community education and arts and culture programs save time and enroll more students. CourseStorm’s cloud-based platform is the best class registration software for programs offering education to kids and adults.

   Key Feature 1 – Students register and pay seamlessly and securely online

   Some registration systems aren’t really systems at all. They cobble together multiple tools to gather information, share policies, and take payments. This results in lost information, frustrated students, and extra work for your team.

   CourseStorm streamlines the registration and payment process into a single mobile-friendly system with secure payment processing. Your students can register and pay quickly from wherever they happen to be. Meanwhile, your team can spend less time on administrative tasks and more time delivering the services and programs your patrons love.

   

   Key Feature 2 – Collect the exact information you need from students

   Some registration systems use the same form for every course. This leads to issues like adults having to answer questions about their age, when that’s really only relevant for kids classes. When you ask the right questions, you get the information you need and avoid frustrating registrants.

   CourseStorm’s custom registration forms make your process more efficient. You get the information you need and students get a quick and painless registration process. They type their information once and answer only the most pressing and relevant questions.

   

   For instance, if you’re running a kids’ class you will want to get emergency contact information for each student. You can easily customize the registration form in CourseStorm to collect this at the same time parents or caregivers register their child.

   Key Feature 3 – Easily cancel, change, or refund payments for classes

   Nobody likes canceling classes or issuing refunds, but it’s part of running an education program. People get sick, weather intervenes, and sometimes a class just doesn’t get the traction it deserves. When this happens, some software tools make you jump through hoops to cancel classes and issue refunds.

   Not CourseStorm. We made canceling, changing, and refunding payments for classes as simple as possible. You have full control and can make changes with the push of a button, no tech support required.

   

   Let’s say someone registers for a class held on a Tuesday. Their schedule changes, and they’d like to switch to the Saturday session instead. You can easily do this in CourseStorm, even if the classes are different prices.

   Key Feature 4 – Information about your program’s performance is at your fingertips and can be easily exported

   You should have complete access to your own data, yet some software solutions make it almost impossible to find what you’re looking for. They use proprietary systems, complex reports, or just don’t sort data in ways that make sense for you and your nonprofit.

   At CourseStorm, we recognize that reporting helps you make smart decisions and prove your program’s worth to your board or funders. That’s why we offer clear, intuitive reporting. Sort data in your CourseStorm dashboard, or export an Excel file for even more control.

   We’re always working to make reporting easier, more useful, and more streamlined. Right now, we’re working on AI-powered reporting to help you build custom reports. It will be available on our Pro plan soon. Stay tuned!

   

   We’re convinced that CourseStorm is the best registration software for nonprofits that need class registration and payment processing. But don’t take our word for it, start your free trial today and see for yourself.

   RegFox

   RegFox bills itself as event registration software. Classes come third on their list of priorities after conferences and camps. Marketed as easy to use, the system may be best suited to organizations looking for an alternative to Eventbrite and Cvent.

   They offer support for merchandise and product sales, social incentives, and editing and upgrading of existing orders. All of this is well-targeted to event management, but less relevant for class registration.

   Features and Capabilities:

   • Synchronized reports
   • Host virtual events in platform
   • Multi-class registrations
   • Flexible forms

   Regpack

   Regpack was originally designed for billing automation. Unsurprisingly, they’re very focused on the billing aspect of registration. Theirs may be the best registration software for subscription-based programs. For example, a gym with a year-long contract might use it to collect monthly fees.

   They offer automatic course billing, discounts and variable pricing for learners, and a centralized registration database that features your branding. You can also share live-streamed or pre-recorded video content with registrants.

   Features and Capabilities:

   • Mobile-ready
   • E-signature capabilities
   • Payment plans
   • Group registration

   Sawyer

   Focused on kids classes, camps and events, Sawyer lists classes directly on their website. You can also embed listings on your own site. Because they’re kid-focused, they offer features like family profiles so parents can list authorized caregivers.

   Sawyer is a robust platform with many useful features, but the cost quickly adds up. Registrations made on their marketplace also incur a 30% “marketplace fee.” This fee shrinks as you upgrade your plan.

   Features and Capabilities:

   • Kid-focused marketplace
   • Family profiles and group registration
   • Basic reporting
   • Online and in-person classes

   Jackrabbit

   Jackrabbit helps gymnastics, dance, swim, cheer, and music programs register students. They focus specifically on schools or youth activity centers that offer these courses and their features are tailored to the needs of these types of schools.

   Jackrabbit includes a point-of-sale system for the front desk, skill-tracking so teachers can share student progress, and a time clock for tracking staff hours. All of these features make them the best class registration software for dance and gymnastics schools.

   Features and Capabilities:

   • Built-in costume and recital management
   • Staff time clock
   • Skills tracking through parent portal
   • Made for dance and gymnastics classes

   Test and Find the Best Registration Software for You

   Hopefully this article has given you an idea of what registration software is available to you. Information is great, but we think the best way to choose registration software is by testing it out for yourself. Get your free trial of CourseStorm today and find out if our impossibly simple class registration software is right for you.

   All information current at the time of publication. Please verify prices before purchasing.

9. Are You Confusing Your Customers? How to Craft Clearer Marketing Messages

   January 30, 2024 9:00 am Leave a Comment

   Jargon, buzzwords, industry speak — whatever you call it, most organizations have an internal language that doesn’t make sense to outsiders. That’s fine in a board meeting, but it can lead to confused customers when you’re marketing your classes. 

   Even the most down-to-earth organization can evolve its own language over time. What sounds like a perfectly clear offer to you can end up confusing your potential students. That’s a problem because people don’t buy what they can’t understand. 

   As part of our commitment to simplicity, we want to help you clarify your message. Let’s talk about how to notice when your message is confusing, and what you can do to fix it. 

   How to Tell if Customers Are Confused

   Most organizations could benefit from making their messaging clearer. Unfortunately, it can be hard to tell that a message isn’t as clear as you thought. After all, you know what you mean. Keep an eye out for these four signals that you might have a messaging problem.

   1. People don’t seem to understand your offer. 
   2. You hear the same questions over and over.
   3. Registration is low overall (or for a specific class).
   4. You get no response from a normally engaged audience.

   Any of these four situations can point to a messaging problem. Stay alert for these signals, because most customers won’t reach out and say, “Hey, I didn’t understand your last email at all.” They’ll just ignore it. 

   Clearer messaging in your course marketing can lead to more engagement, fewer questions, and higher registration numbers.

   It’s up to you to notice that there’s a potential problem. Then you can test and see if clearer messaging leads to more engagement, fewer questions, and higher registration numbers. Before we get into how to do that, let’s consider some common sources of customer confusion. 

   Common Sources of Customer Confusion

   Any email, social media post, or class listing you publish has the potential to cause confusion. Everyone has their own perspective and context. So what’s perfectly clear to you might be as muddy as old paintbrush water to your students. Here are a few circumstances that often result in confused customers.

   Offering too many options in a single class listing or email. 
   You might think that offering lots of choices is the best way to meet student needs. In reality, too many choices can be overwhelming. If you’re offering multiple sessions or formats for the same class, set these up as unique course listings. 

   Assuming knowledge of your registration system or process. 
   You’ve been using the same system or process for a while, so you assume that everyone knows how to use it. Keep in mind that someone might have just discovered your program for the first time, and they won’t know anything about how it works. So you have to tell them. Include clear directions on where and how to register.

   Offering too many options, assuming people know how to register, and using unfamiliar jargon or language are all common sources of customer confusion.

   Sharing non-essential details in the class listing. 
   You don’t want to assume knowledge, but you also don’t want to bombard students with too much information. Think about which information they need to know up front, and what can wait until the first class. For example, the time and location of your class are essential, but you can wait until the first day to tell them that they’ll need to bring a photo of themselves to the third session.

   Using unconventional language in headings and descriptions.
   You may have strong opinions about how your industry should work. Sometimes that is reflected in the language you use. You might think that we should stop talking about “art” and start exploring creative play, but parents looking for an art class for their child may skip right past your listing for a creative play class because they don’t immediately understand what it means. 

   Besides, using common words and phrases helps people discover your classes. Try to use the words and phrases people are most likely to type into a search engine when looking for classes like yours.

   Using confusing language anywhere. 
   Jargon, acronyms, and overly formal language can confuse potential registrants. The word “dramaturgy” may be correct, but inviting students to a “playwriting” class is more straightforward. Unless you’re offering an advanced course, keep the language simple and accessible. 

   

   How to Fix Your Messaging Problem

   If you suspect you have a messaging problem, take action. The longer you delay, the more students are likely to miss out on your classes. Here’s a four-step process to help. 

   Step 1: Identify the source of the confusion using the list above.

   Step 2: Rewrite or redesign your message for clarity.

   Step 3: Talk to students and ask for feedback on the changes.

   Step 4: Monitor your results.

   The best way to tell if your changes worked is to track the number of questions and registrations you receive. If questions decrease and registrations increase, you’ve probably made your message clearer. 

   “We’ve increased enrollments and eliminated nearly all the phone calls we used to receive from confused parents.” – a CourseStorm customer

   By using CourseStorm, Princeton Academy of Art has reduced the time they previously spent managing enrollment by 80% and increased enrollments in their classes. In addition, “We’ve eliminated nearly all the phone calls we used to receive from confused parents,” they shared.

   One Last Tip to Eliminate Customer Confusion

   A convoluted registration process can confuse customers as quickly as poor messaging. CourseStorm’s integrated online registration and payment platform keeps registration simple. Registrants can easily fill out your registration form, pay for the class, and even get class meeting reminders all on one simple platform. 

   To see how easy it is, start your free trial of CourseStorm today.

10. 4 Reasons Not to Use Google Forms for Class Registration

    December 19, 2023 8:59 am Leave a Comment

    You had some good reasons for choosing Google Forms for class registration. You already know how to use the tool. Besides, it’s free, and nonprofit arts organizations are always looking to stretch the budget. So at first glance it seems like Google Forms is an okay solution, but it comes with hidden costs you might not have considered. 

    Google Forms is a great solution for some things, but it’s not ideal for class registration.

    Let’s be clear: there’s nothing wrong with Google Forms in general. It’s a great free solution for a quick survey or student feedback form. We’ve used it ourselves many times. But when it comes to class registration, your learners deserve better.

    1. The Form Is Just One Small Part of the Registration Process

    Your class registration form is just one small part of a complete course registration system. You also need a course catalog where people can discover your classes. When a learner registers, you need payment processing tools to collect their payment. After they’ve registered, they’ll ideally be able to use a student portal to manage their registration. 

    On the back end, you need reports that can help you understand registration trends. Your instructors could benefit from class tools that let them take attendance and quickly email everyone who enrolled in a class. Of course, security and data protection are essential too. 

    If your only goal was to collect information, a Google Form would do the job, but class registration is a more complex process. The right registration tools can make all the difference. 

    2. Free Tools Can Cost a Lot In Labor

    By now you may be thinking, “I agree with all that, but Google Forms is free.” That’s a great point. Nonprofits need to be responsible stewards of grant and donation funds. You don’t want to add to overhead and administrative costs if you don’t have to.

    However, there are times when spending some money up front can save your budget over time. As part of the Google Workspace suite, Google Forms is free for individuals and nonprofits. (Businesses pay around $12 a month.) Unfortunately, free tools can cost more in labor and hurt the student experience. 

    Google Forms doesn’t naturally integrate with your payment processing, course catalog, or donor management systems. Someone will have to organize and enter all of that data by hand. Every time a learner’s information is recopied, you introduce the possibility of errors. Missed payments and transposed phone numbers can cause headaches for everyone involved.

    You might even cancel a class unnecessarily because the roster wasn’t updated in real time and you thought you didn’t have enough students.

    Plus, if learners need to change their registration, add a friend, or ask a question, they have to call or email. Now you have a staff member or volunteer fielding calls instead of spending their time on service and creative tasks that can’t be automated. 

    3. Nobody Likes the Payment Matching Game

    Unless all of your classes are free, you’ll need to collect a payment for each registration. With Google Forms, you’ll need a third-party payment processor. There are plenty to choose from. The problem starts when you have a bunch of payments in one document and a bunch of registrations in another.

    Then someone — usually your already busy volunteer bookkeeper — has to manually match each payment to the right registration. They get to solve puzzles like “does this payment from Katie Smith’s credit card go with the registration for Jane Smith or the one for Steve Smith?” Maybe it’s actually for Tom Johnson.

    Some organizations skip this whole mess by asking learners to bring cash or checks to class. That might sound like a solution, but really it just passes the buck. Now instructors are responsible for handling money and tracking payments. What do they do if someone shows up without payment? You’ve put them in the awkward position of turning students away.

    4. Google Forms Are Not Made for Class Registration

    We’ve already talked about class rosters. Google Forms can dump all of the form responses into a spreadsheet. From there it’s up to you to organize that information. If you’re taking registrations for multiple classes, or multiple class sections, you may be sifting through a lot of data to find what you want. Wouldn’t it be great to be able to print a detailed class roster with the click of a button? 

    Now imagine you have a really popular class. It’s generated a ton of interest and people are signing up faster than you can process them. What happens when the class is full? This is a common situation for many arts education programs, yet Google Forms has no way to set seat limits. People can just keep registering until you turn off the form.

    With Google Forms, class rosters and waitlists need to be managed manually, and group registrations aren’t an option.

    If you want to create a waitlist in Google Forms, you’ll need to manage it manually. This could lead to some pretty uncomfortable phone calls with people who already paid, only to learn there’s no room in the class for them. Seat limit warnings and waitlists should be part of any class registration system. 

    Then there’s the group registration problem. If a parent has two children and wants to sign them both up for a class, they’ll have to fill out the form twice. If a group of four friends wants to sign up together, they each have to complete their own registration. Group registration would make classes more appealing to parents, couples, and groups.

    

    Simplify Registration With the Google Forms Alternative

    CourseStorm’s streamlined student registration and payment system is the smart Google Forms alternative. It includes class rosters, low enrollment warnings, and waiting lists. Group registration and student portals make it easy for customers to manage their registration. 

    Integrated payment processing means nobody has to play the payment matching game. Your course catalog seamlessly connects with the registration system. We take data security seriously with encryption, 2-factor authentication, and PCI-compliant systems.

    Our pricing is designed to help your organization thrive. So we don’t charge you an annual membership fee or monthly subscription. You’ll only pay when students actually register. This is ideal for smaller organizations, seasonal organizations, and anyone who wants to pay only for what they get rather than betting that they’ll get enough registrations to offset the cost. 

    Plus, our registration software integrates with common donor management software like Little Green Light and PatronManager. We’re adding new features and integrations all the time. Each one is carefully chosen to make registration easier and help your nonprofit fulfill its mission. Start your free trial today and see why CourseStorm is the smart Google Forms alternative for course registration.