Author Archives: Greg Shula

About Greg Shula

I am passionate about using technology to enhance access to lifelong learning.
  1. How to Promote Couples Classes for Valentines Gifts

    Leave a Comment

    Couples are always looking for something new to do on date night. While dinner and a movie is a classic, it hardly stands out as an evening worthy of a memorable Valentine’s Day. As partners begin planning for a Valentine’s date that isn’t mundane or overdone, you can offer a solution in the form of couples classes. 

    Positioning certain classes for couples doesn’t just provide students with a unique date night, it can also help you fill seats and bring new students into your program. When these students share the experience of learning with someone they love, they’re likely to enjoy the class even more. We’ll explain the benefits of offering couples classes and share some ideas for promoting them so this Valentine’s season is unforgettable for your students. 

    Read more

  2. How to Choose Registration Software for Classes vs. Events

    Leave a Comment

    Anyone who has been involved in organizing both classes and events knows that there’s a big difference between the two. If you’re using event registration software to manage class registrations, your system probably isn’t as efficient as it could be. Both tools offer payment processing and online registration but that’s often where the similarities end.

    Registration management tools have features specifically designed for either classes or events. If your goal is to manage class registrations, you need some specialized tools. Let’s take a closer look at what you need from a registration platform to help you decide whether a class management solution or an event registration tool is right for your program.

    Read more

  3. The Latest CourseStorm Articles You Don’t Want to Miss

    Leave a Comment

    As we move into the new year, we’re very excited to look ahead and get a jump on the new projects we have lined up. But at this time it’s also important to look back and reflect on the things we’ve learned leading up to this point. At CourseStorm, we’re all about growth and we think the content we publish will help any program grow in a successful way. 

    That’s why we’ve gathered the latest CourseStorm articles you don’t want to miss from 2022. We think these topics are important to review as you move forward into the new year. We hope these refine your strategy for success, or if they’re new subjects for you, we hope you learn important aspects to consider when running your program. Enjoy!

    Read more

  4. 7 Creative Marketing Ideas to Promote Your Courses

    Leave a Comment

    The Super Bowl isn’t just a night to determine the National Football League champion. It’s also known for smart and creative ad campaigns. Sure, those companies have multi-million dollar budgets to help them come up with creative marketing ideas. But, you don’t need to spend a fortune to do some creative marketing of your own. 

    The adult learning market is projected to grow 12% by 2028. With a little innovation, that increased demand could turn into more interest in your offerings and more students in your classes.

    Informal ed may not have a Super Bowl-esque event that brings competitors head-to-head in the ultimate marketing challenge. But social media, print media, and in-person events offer opportunities to show off your program. Here are 7 inventive and low-cost creative marketing ideas that will help promote your courses online and off. 

    Read more

  5. Unusual Classes To Inspire You To Expand Your Course Offerings

    Leave a Comment

    Making your courses to stand out is a challenge for any informal education program. We tend to talk a lot about marketing, but what about your course offerings? The right class can spark interest and get people excited about your program. That’s why many CourseStorm customers offer unusual classes. 

    When chosen with care, unusual classes can show students you understand their needs and interests. They make your course catalog more robust and set you apart from others offering classes in similar subjects. Plus, they create great entry points for new students to get acquainted with your program and its offerings.

    What do we mean by unusual? We’ll show you.

    Read more

  6. How to Find The Best Marketing Channels For Your Program

    Leave a Comment

    Today’s digital world offers plenty of options when it comes to choosing the best marketing channels to promote your program. You could write emails, compose a blog post, post flyers around town, draft a Tweet, take out ads in your local paper, choreograph a dance for TikTok, curate a Pinterest board, design a LinkedIn ad, record a video for YouTube, go live on Facebook…

    Even if you had unlimited time, energy, and money, creating content for all those marketing channels might not be a good idea. Why? Because every marketing channel is different. Some may be more or less helpful in promoting your classes. Let’s look at how to experiment and find the best marketing channels for your classes. 

    Read more

  7. How to Build A Strong Course Marketing Team From Scratch

    Leave a Comment

    If you’ve been handling course marketing on your own for a while, you may wonder if it’s time to bring in some experts. Building a course marketing team, or even just hiring a marketing professional, can help you save time and get better results. 

    Not that you aren’t doing a great job so far, it’s just that marketers are specialists. They’re pros at understanding your students, choosing and using marketing tools, and helping programs navigate the wide variety of digital platforms that can help market your courses.

    We’ll help you understand the many different marketing specialties and uncover what you need to know to get the best marketing support.

    Read more

  8. How the Principle of Social Proof Can Help Sell Classes

    Leave a Comment

    Imagine you need to buy a new washing machine. It’s been a while since you purchased one and you don’t have any strong preferences for which brand to choose. How do you narrow down your options? Most people will either get recommendations from friends and family, or go online and start reading reviews. Both approaches use the principle of social proof: looking at what other people are doing to decide on a course of action. 

    The principle of social proof can be a tremendous marketing asset because humans are social creatures. We tend to be influenced by the opinions and actions of those around us, both consciously and subconsciously. Your students are no exception. Let’s take a closer look at how you can use the principle of social proof to recruit students and sell classes. 

    Read more

  9. Is Your Summer Camp Registration System Ready for 2023?

    Leave a Comment

    You know you can’t wait until the last minute to start thinking about summer camp registrations. Kids and their parents are already looking forward to those glorious days of freedom and fun. They’ll be ready to register before you know it. Which is why now is the time to make sure your summer camp registration system is ready for them. 

    Think back to last year. Were you stuck managing a complicated camp registration system that overwhelmed employees and frustrated parents? Did your team waste a ton of time chasing down payments, consent forms, or other essential documents? Are you paying a monthly subscription fee for a program you only use six months out of the year? 

    If you answered yes to any of those, you might dread registration season. But there are actions you can take to simplify and streamline your process. Start here.

    Read more

  10. 6 Student Appreciation Ideas To Show Students You Care

    Leave a Comment

    Your program couldn’t survive without its students. In fact, without students, there’s no reason for your program to exist at all. Their choice to register for classes literally keeps the lights on. With so many cheesy, difficult and expensive student appreciation ideas floating around the internet, what can you do to show students that you value their support? 

    You’re already off to a good start by offering quality classes that students need and want. But, if you want to do a little extra you don’t have to break the budget. The key to an effective appreciation campaign is to show students you care about them as individuals. So your efforts don’t have to be expensive or showy. Small, personalized acts can go a long way toward building student loyalty and helping to retain students. Here are six student appreciation ideas to show your students how much you value them. 

    Read more