Best Practices

  1. Anatomy of a Great Online Catalog

    Think Like a Student

    Almost everyone has gotten, at some time, a class catalog in the mail and experienced it by flipping through, looking at photos, skimming titles, and speed-reading class descriptions until something interesting crosses our path. The tactile nature helps us remember, and we can often recall the organization of the content enough to flip back to something that grabbed our attention.

    But what do you do when your catalog is primarily online? How do you keep the same sense of discovery and catch someone’s interest while enabling a streamlined digital experience?

    Like a physical catalog, it’s about vision. When you look at a class catalog through the eyes of your students, what do you see?

    Do you see visions of your future? The refinished table in the middle of your kitchen? Presenting gourmet cupcakes at the next family event? Successfully reading an English language newspaper? Starting a new career thanks to a welding certification? Entertaining everyone you know with ukulele singalongs?

    Fortunately, it’s not difficult to create an online catalog that helps your students find what they want —and be inspired to find something new as well!

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  2. How Often Should One Send Email Marketing Announcements?

    We often hear the question, “How often should I send email marketing announcements?”*

    (In fact, we got exactly that question during a recent webinar!)

    While the question seems straightforward, a single, perfect answer which can be universally applied doesn’t exist. Ask a dozen companies, get a dozen different replies. There’s no consensus in spite of impressive data gathering. Ultimately, it will be a little different for everyone, but we’ve thought about this question ourselves, and we have an answer we hope will help!

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  3. Two Fantastic (Yet Overlooked) Marketing Opportunities

    If you’re like many programs, you’re running a tight ship with a small team. You are looking for ways to maximize your marketing impact in every area you can. That’s why we’re taking a moment to highlight two often-overlooked places that you can subtly market your program.

    These tools are available 24/7 —and best yet, they won’t cost you a penny. 

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  4. An Educated Decision – Tips on Validating Your Next New Class

    “How can I tell if this class I’m considering will be a success or a failure before I run it?”

    “I have a great idea for a class!” is a phrase you’re probably all too familiar with. It might be initiated by anyone —a student, teacher, or a community or board member. Sometimes you know it will be a hit but other times you may simply not know if the suggestion is worth pursuing.

    Launching With Confidence

    “Should I add this class?” How can you launch a new class with confidence, knowing that you’ve done your best to ensure that it’s what your learning community wants? How do you show your director or board that it will have a positive outcome for your program?

    Fortunately, there are many ways to explore how successful a class will be so you can feel like your decision to add —or not add— is a good one.

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