Best Practices

  1. 6 Website Security Best Practices For Education Programs

    Your website is the hub of your program. Without it, attracting and registering students would be a lot harder. A secure website doesn’t just keep your program running, it also protects your students and your program’s reputation. Are you wondering, how do I secure my website and information? Fortunately, you don’t have to be an expert in website security to safeguard your site against bad actors. All you have to do is follow a few website security best practices.

    When students register for classes, you take on a responsibility. They entrust you with their personally identifiable information. At very least, the student’s name and contact information will be stored in your online registration system. Most likely you’ll have payment information as well. 

    In short, there’s really no way to support learners without collecting some sensitive data. That’s why you should discuss these six best practices with your web host to make sure your website stays as secure as possible.

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  2. How to Optimize Class Scheduling To Attract More Learners

    You have a course that’s underperforming. Maybe your whole program isn’t quite reaching its registration goals. Are learners not interested, or might the schedule be to blame? Inconvenient class scheduling can prevent even the most interested student from enrolling.

    Most of the advice on class scheduling is written for colleges and universities. It assumes that students have to take certain classes and are enrolled either full or part time. But enrichment, arts and culture, and adult education programs manage course schedules, too. 

    Enrichment students are different. Most take classes for fun or personal development. If class sessions are inconvenient or hard to access, they just won’t attend. So, you need to attract learners by offering classes on days and times that work for them. Not sure how to optimize your class schedule for non-traditional students? We’ll show you how.

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  3. How to Find Students on LinkedIn: Bright Ideas for Adult Ed

    You may not think of LinkedIn as a place to find students. It’s probably more familiar as a platform to search for jobs or hire a new employee. But, it’s also filled with professionals and job seekers.  

    Both groups are often eager to learn so they can advance their careers. In short, they’re ideal candidates for adult education programs. But how can LinkedIn be used for your adult education program? Making LinkedIn part of your online presence can connect you with these motivated learners. 

    Colleges and universities already use LinkedIn to find students. Many with great success. There’s no reason your adult ed program can’t follow their lead. Even if you’re not a LinkedIn pro, this post will show you how to find students on LinkedIn.

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  4. 5-Minute Crash Course in Instagram for Education Marketing

    You think you might want to try Instagram for education marketing. You’re wondering if and how Instagram can be used for education. You’ve heard that higher education programs are using it. Maybe it will work for community ed, community colleges, arts organizations, camps, and informal education programs like yours, too? There’s just one problem. You don’t really understand how Instagram works.

    Maybe you have a personal account, but you’re no Instagram guru. You follow a few big names and wonder how they do it. The good news is, you don’t need a digital marketing agency or pricey influencer to promote your program on Instagram.

    This article will give you the basics you need to get started on the platform. We’ll show you how to set up your Instagram account. Then we’ll tell you what to share and offer tips on finding your target audience.

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  5. 6 Thoughtful Ways to Celebrate Teacher Appreciation Week

    Your program couldn’t exist without your instructors. You can have the best marketing, the simplest registration system, and the most interesting course offerings, but it’s teachers that make classes possible. In this article, we’ll explore how to celebrate teacher appreciation week to signal appreciation and respect to your teachers. 

    Teacher appreciation week 2022 is May 2nd to the 6th, which makes it a great time to show your instructors how much you appreciate them. Saying thank you is especially important right now. Many instructors have had to navigate new ways of teaching and extra challenges over the last two years.

    Teacher appreciation doesn’t have to be expensive or complicated. Sincerity and thoughtfulness go a long way. We’ve put together a list of ways your adult or community education program or arts program can celebrate teacher appreciation week.

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  6. How to Use Student Groups on Facebook to Boost Connection & Learning

    If you want to improve learner satisfaction and build the community around your program, student groups on Facebook are a good place to start. Not only do they offer a social forum, they also give you a direct line to what students are thinking and talking about. Whether you’re teaching theater or offering Certified Nursing Assistant training, groups can offer students a more positive experience.

    You’re probably already using Facebook for some of your social media marketing. That means you have a business page for your program. Starting a group is an easy next step. But before we show you how to use Facebook groups for students, let’s take a closer look at why you should. 

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  7. Social Media Metrics That Matter for Course Marketing Wins

    You know your program needs to be on social media. Apparently, that’s where course marketing is happening these days. But you’re not a professional social media marketer and it often feels like you’re posting into the void.

    Social media metrics can help you track your social media impact to see what’s working. They can also give you the insight you need to make smart decisions about what, where, and how to post.  

    Are you wondering how would you measure the right social media metrics? We’ll show you the metrics that matter for course marketing. For each one, we’ll talk about what it is and how to track it. Plus we’ll show you how to troubleshoot if you notice your metrics aren’t where you’d like them to be.

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  8. 6 Benefits of Enrichment Classes Every Director Should Know

    Education is transforming. Technology is evolving. Meanwhile, a pandemic is still disrupting everything from class schedules to the way we think about learning. In this environment, offering enrichment classes might not feel like a top priority, but it should be. Whether you’re running an adult ed program, an afterschool program, or the education department of a theater or museum, enrichment classes can help you fulfill your mission. 

    If your program is like most enrichment programs, the majority of your learners come from the local community. Giving back to that community isn’t just a nice thing to do, it’s also good for business. You can use these six benefits of enrichment classes as the basis for marketing campaigns, to encourage donations, or to inspire your team during difficult times.

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  9. How to Cancel a Class Without Upsetting Students

    Sometimes you have to cancel a class. It’s not an ideal situation, but it’s one you’re almost certain to face at some point. Maybe the instructor got sick or the weather isn’t cooperating. Sometimes enrollment for the class is low and you can’t justify holding the session. Whatever the reason, you want to cancel the class without upsetting students who have already enrolled. 

    You might worry that disappointed students will seek out classes elsewhere. They might think your program is not dependable and hesitate to register again. You can minimize the impact of class cancellations by applying the four tips in this post. Plus, we’ve included a class canceled email template to help you write that tricky message.

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  10. How Theaters Can Boost Enrollment in Performing Arts Classes

    Increasing course enrollment can be a challenge for any course provider. It might be particularly challenging for theaters with arts education programs. The marketing plans and workflows you have in place for performances don’t necessarily translate into functional course enrollment tools. If your goal is to enroll more students in your community outreach classes in 2022 and beyond, this post is for you. 

    It’s been a tough couple of years for theaters. Maybe you’ve returned to in-person events, or maybe you’re still keeping things virtual. Either way, if enrollments in your theater arts classes haven’t reached the level you’d like them to, read on for some strategies to help you register more students.

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