The secret to search engine optimization is there is no secret. There’s just a list of techniques you can apply to make your page more SEO-friendly. It comes down to user experience. The factors that Google is looking for when it decides on your page rank also make your course guide easier for potential students to find and navigate.
We’ve gathered six tips that will help search engine optimize any course guide to meet the latest Google standards. Why Google specifically? Because they account for more than 86% of the global search market share.
You won’t find any advice about hiring a pricy SEO firm or rebuilding your entire website from scratch. These are real changes you can make today to improve your SEO performance. Because the truth is, when it comes to search engine optimization, small changes can make a big difference. Let’s start optimizing your course catalog.
Deciding to remove a class from your course catalog is never easy. You’ve invested time and money to develop it. You may have an instructor or board members who have adopted it as a pet project. Former students may even speak fondly of it. Yet all of those reasons may not outweigh the practical considerations.
Every course you offer demands time and resources. Holding on to an underperforming course can stunt program growth and negatively impact how students perceive your program. That’s a situation you just can’t afford.
If you’ve found this article, you’re probably thinking about cutting at least one course from your catalog. Before you make your decisions, we have five questions you should consider.
Keeping the students you have is easier than attracting new ones. They already trust you and they know how interesting or valuable your classes can be. But easier isn’t the same as effortless. Ensuring that your current students keep enrolling takes effort and planning.
It all boils down to giving students a positive experience from registration through follow-up. You want to make it as easy as possible for them to enroll in your program. Then, offer the support and sense of community they need to keep coming back.
Of course, all of that is much easier said than done. Fortunately, you don’t have to figure it out alone. We’ve found six ways to increase student retention and keep students coming back class after class.
A press release is a powerful way to promote a new class. You might think that they’re old-fashioned, but writing a press release is still a good way to organize the information you want to share with the press. A well-written press release can grab the attention of journalists and editors. Plus, they’ll be more likely to run your story since you’ve already done some of the leg work for them.
Press releases tend to follow a consistent format. It includes everything the editor needs to know to decide whether the story will be interesting to their readers. If you leave out an essential part, you’ve made their job a little harder. Since journalists often receive hundreds of pitches and emails a day, they’re unlikely to follow up on a press release that’s missing details. Here are the six parts of a press release you absolutely must include to promote your new class.
Online learning brings students together across time zones and geography. But it can also leave learners feeling isolated. Without casual interactions and face-to-face communication, learners may not get the support they need to thrive. It’s up to instructors and administrators to help students overcome the digital divide and create community in online classes.
Doing so is easier said than done. Every instructor has tricks for community building in a classroom, but those methods don’t always translate to an online space. Fortunately, in this case, the problem contains its solution. If you start early and act with intention, technology can help you create community in online classes. We’ve curated the advice from online teaching experts to provide a few ways that you can build community in your programs and classes.
Even if workforce training is your primary focus, the latest labor news might seem confusing. That’s because we’ve entered new territory. The pandemic disrupted many of the patterns we’ve come to expect from the labor market and accelerated an evolution that would normally have taken decades. Business and industry have increased their reliance on technology, shifted priorities, and placed new emphasis on soft skills in the workplace.
For administrators of workforce training programs, making sense of the headlines is a vital task. We’re here to help. We’ve sifted through the latest workforce news to find the workforce training classes and skills that are in demand for 2021 and beyond. Offering the following classes can help you grow enrollment and empower students to meet personal and professional goals.
For in-person enrichment programs, the pandemic changed everything. Classrooms, theaters, and workshops fell silent when in-person classes were paused. Organizations scrambled to enable online learning and experimented with HyFlex learning models. Through it all, enrichment programs stayed true to their mission of enriching the lives of children and adults through educational opportunities.
Now, as we look forward to a post-pandemic world, leaders are applying lessons learned during the crisis to future-proof their programs. We turned to members of the CourseStorm community to gather their insight on what the future of in-person enrichment may look like.
All agree that in-person enrichment classes are too valuable to lose, but remote learning can help meet student needs as well. Like improv performers, administrators of community education programs have learned to say, “Yes, and…” As in, “Yes, we will have in-person classes again, and asynchronous, hybrid, and HyFlex learning options, too.”
Online class registration forms can do more than gather information. They’re often your first direct communication with a student. You can use this opportunity to share details about the class, better understand student needs, and tap into their insight. In short, well-designed class registration forms set the foundation for a positive student experience.
The trick is keeping your forms focused and relevant. Too many questions or too much information all at once might discourage students from registering. This post will show you how to use class-specific questions and customizable forms to both gather and provide valuable information. The best registration forms do these five things:
Students can only register for the classes they know about. To enroll more students, you have to get the word out about your course, but if you’re not a professional marketer, helping students find your classes online might seem like an overwhelming task. The good news is it doesn’t have to be.
Terms like algorithm, search engine optimization, and CTR might make your head spin. That’s okay. There’s still plenty you can do to help make your classes more visible online. It starts with thinking like your student. Where do they spend time online? What do they need to know about your course? Which words and images will capture their attention? These tips will help you answer those questions so you can reach your online class registration goals.
If you’re accustomed to in-person teaching, conducting online classes can feel like entering a foreign country. The language and customs are different, and you’re not sure how to find your way around. And you’re not just a tourist here. Your students are relying on you to be their guide. To create the best student experience possible, you’ll need to get the lay of the land and find new ways to communicate.
Think of this post as your guidebook to this new country. We’ll share some of the must-do activities as well as what to look out for along the way. Put these seven tactics into practice, and you’ll soon be managing online classes like a digital native.