Best Practices

  1. How Often Should One Send Email Marketing Announcements?

    We often hear the question, “How often should I send email marketing announcements?”*

    (In fact, we got exactly that question during a recent webinar!)

    While the question seems straightforward, a single, perfect answer which can be universally applied doesn’t exist. Ask a dozen companies, get a dozen different replies. There’s no consensus in spite of impressive data gathering. Ultimately, it will be a little different for everyone, but we’ve thought about this question ourselves, and we have an answer we hope will help!

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  2. Two Fantastic (Yet Overlooked) Marketing Opportunities

    If you’re like many programs, you’re running a tight ship with a small team. You are looking for ways to maximize your marketing impact in every area you can. That’s why we’re taking a moment to highlight two often-overlooked places that you can subtly market your program.

    These tools are available 24/7 —and best yet, they won’t cost you a penny. 

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  3. An Educated Decision – Tips on Validating Your Next New Class

    “How can I tell if this class I’m considering will be a success or a failure before I run it?”

    “I have a great idea for a class!” is a phrase you’re probably all too familiar with. It might be initiated by anyone —a student, teacher, or a community or board member. Sometimes you know it will be a hit but other times you may simply not know if the suggestion is worth pursuing.

    Launching With Confidence

    “Should I add this class?” How can you launch a new class with confidence, knowing that you’ve done your best to ensure that it’s what your learning community wants? How do you show your director or board that it will have a positive outcome for your program?

    Fortunately, there are many ways to explore how successful a class will be so you can feel like your decision to add —or not add— is a good one.

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